G4 h 11 nutr status ss
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Nutrition Games
Where Things Stand Today
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Catherine Frederico, MS RD LDN
Registered Dietitian
Adjunct Professor
App Designer / Developer
@Nutritionvision
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What I’m Playing...What I’m Playing...
Food Focus Mix & Max Cooking Mama BejeweledPeggle
Osmos
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http://synthesio.com/corporate/2010/social-media-monitoring-best-practices/the-10-most-popular-topics-on-the-web/
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2010 Games for Health
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Last Year at G4H
• Debra Lieberman, PhD
• HealthGamesResearch.org
• Beyond “Catch the Fruit:”
A Short Survey of Nutrition Games
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July 2010Portland, ME Nutrition Summit
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Summit Goals
• Brainstorm with mix of industry experts
• Discuss state of nutrition games• Identify current games & attributes• Identify gaps and barriers
• Develop wish list for more & better games
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G4H Nutrition Playbook
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G4H Nutrition Playbook
• Purpose• History • Databases• Architecture• Standards• Comparisons• Opportunities• Barriers
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G4H Nutrition Playbook
• Research• Costs• Needs• Resources• Call to Arms
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History
• 1996 Dreamworks -
Someone’s in the Kitchen
• 2002 National Dairy Council - Monster Nutrition
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History 2003
• KidsGameHouse.com - Catch the Fruit
• MSU - Fantastic Food Challenge
• Baylor - Squire’s Quest
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History 2004
• Games for Health - first conference
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History 2005
• MyPyramid.gov - Blast Off
• NMSU - Nutrition Decision
• NMSU - Food Detectives
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History 2006
• www.Playnormous.com
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History 2007
• HealthGamesResearch.org -
21 projects
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History 2008
• www.NourishInteractive.com
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History 2010
• USDA/IGDA - Nutrition Game Jam
• Let’s Move - Apps for Health Kids
• Games for Health - Nutrition Summit
• Apps by RDs - Chow and Chatter - My ‘lil Coach
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History 2011
• Games for Health - First Nutrition Section
• Frederico Arts LLC - Food Focus: Fruits App
• Max on Snax - Mix and Max Memory
• Cooking Magazine - iCookbook
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Where are the Tech Games?
• Websites
• iPods, iPhones, iPads
• Smartphones
• Game consoles-Wii
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Databases
• Health Games Research - 76+ www.HealthGamesResearch.org
• Michigan State Universityhttp://seriousgames.msu.edu/games.php
• Worcester Polytechnical Institutehttp://web.cs.wpi.edu/~rich/courses/imgd404x-c11
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Databases
• Game Jam!
• www.healthgameschallenge.org
• Let’s Move Campaign - 61
• www.letsmove.gov
• www.appsforhealthykids.com
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www.HealthGamesResearch.org
• Conferences & events - 73
• Games - 336– Nutrition - 76
• Organizations - 526
• Publications - 410
• Resources - 2
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Who Is Developing?
• Private nutrition education firms
• Government
• Colleges and universities
• Food boards
• Health organizations
• Food companies
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Private Ventures
• Nerdel• Playnormous• Nourish Interactive• FoodnMe• Fitter Critters• Creature 101
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Nerdel
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Playnormous
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Smash Your Food
www.foodnme.com/smash-your-food
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Fitter Critters
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Creature 101
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Kidscom
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Max on Snax
• www.MaxonSnax.com
• Mix and Max Memory
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Social Sites
• Togetherville
• Facebook– Farmville– Café World– Restaurant City, Chef Jamie Oliver 2011
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MyPyramid.gov
Blast Off
www.mypyramid.gov/kids/kids_game.html
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CDC www.BAM.gov
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EPA
www.epa.gov/safewater/kids/flash/flash_matching.html
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ADA
www.eatright.org/NNM/content.aspx?id=5334
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Cooking MamaWii and iPhone app
• Stir
• Chop
• Peel
• 75 recipes
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iPod Touch and iPhone
• Fruit Ninja• Food Focus• Eat This, Not That• Okinawa• Fruit • Fruit House• Diet Defense
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Let’s Play Eat This Not That
• Book Series app
• David Zinczenko
• 5 game apps
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Architecture - Extrinsic
• Flow- magic, fun, story, challenge, skill• Original, but familiar• Substance, content• Hook• Art• Reward • Sound • Gameplay, re-playability
www.HealthGamers.com
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Architecture - Intrinsic
Urgent optimism
Positive empowerment
Self motivation
Productive challenge
Social bonds
Accomplishment, meaning
Jane McGonigal, Reality is Broken
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Architecture - Lieberman
“Behavior change, not just knowledge gain”
Avatar research review
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Architecture -Sawyer
“Think globally. Make games that reach as many people as you can.”
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Archimage.com 2011
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Behavior Theory
• Stages of Change
• Health Belief
• Theory of Planned Behavior
• Theory of Trying
• Self efficacy
Community Nutrition in Action, Boyle & Holben
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Behavior Theory
• 3% of studies mention theory
• Schon- action reflection
• Kolb
• Benner-effects of previous experience
• Kirkpatrick
Eric Bauman, PhD
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Tools• Sensors• Diaries & Logs• EHR connection• Photography• Share• GPS• Accelerometer• Camera• Voice recorder
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Tools• Wolframalpha• Google Goggles• Simulation software• Barcode readers
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Standards
• Evidence based practice• Safe• Age appropriate• Gender appropriate• Fun• Effective• Reach
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ComparisonsShort Play Long Play
Short lifespan Eat This, Not That
Fuel Up to Play 60
Food Focus
Playnormous.com
Mix & Max
Cooking Mama
Long lifespan Café World
Creature 101
Fitter Critters
MeYouHealth.com
SCVNGR.com
Foodie Hunts
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ComparisonsFood choice
Food content
Shop Cook
wellness FFF
Fitter Critter,
Creature 101
Eat This, Not That
Cooking mama
disease
pregnant
infants
toddlers
preschool Max
tweens Lunch Crunch
Creature 101adolescents
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ComparisonsCalorie spent
Food swaps
Sodium
Calcium
wellness Wii fit
Monumental
Eat This, Not That
disease
pregnant
infants
toddlers
preschool CMU- Fred Rogers
tweens
adolescents
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ComparisonsTriggers Health Ed Nutr
assessJunkfood
wellness Wii fit
Monumental
Eat This, Not That
disease My ‘lil Coach Nanoswarm
Escape Diab
Coke, BK, Oreos, McD
pregnant
infants
toddlers
preschool CMU- Fred Rogers
tweens
adolescents
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Opportunities
• Wellness & prevention• Disease education & management• Professional education• Patient education• Various ages & genders• Nutrition assessment• Cultural diets
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Opportunities
• Gardening• Shopping• Cooking• Community challenges• Local, state, national, global• Schools• Businesses• Telemedicine• Sensors
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Barriers
• Costs• Time• Nutrition is complex• Research evidence• Various platforms• Finding talent• Software
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New Tech
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Research
• Cornell - http://idl.cornell.edu • MIT- www.educationarcade.org • USC - Trainer, #1 game www.davidvillatoro.com/games/trainer • UCSB - www.healthgamesresearch.org • NMSU- www.learninggameslab.org • MSU - www.seriousgames.msu.edu • Carnegie Mellon - entertainment lab
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Research
• Harvard• Northeastern• U Wisconsin• Baylor• Columbia• East Carolina U• Yale• Penn State• Arizona State
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Costs• Some government funding• Some private funding• Some insurance companies• Other countries???• Alliances - NGO & private• SNAP ed• Product sponsors• Ads• Curriculum • Research project
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Who is Paying?
Government• NIH/SBIR grants• Military• CDC• USDA• DHHS• EPA
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Who is Paying?
Foundations
• RWJF
• Joan Cooney Ganz
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Who is Paying?
Food Boards
• Produce for Better Health
• National Dairy Council
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Needs• Spread the word• Standards • More quality research
– Monetize– Donate
• More sensor technology• Platforms standardized• Reach globally• Fill the topic gaps• Databases
– Student help, colleges– VC
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Resources
• G4H Nutrition Playbook
• Speakers
• Standard ppt
• Bibliography
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If I Had a Magic Wand
• Work would be play
• Learn through games
• Nutrition games in every language
• On every platform
• To solve every nutrition problem
• Around the world
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Let the nutrition games
begin!