Question 1B

1. Jan 2010 2. June 2010 3. Jan 2011

4. June 2011 5. Jan 2012

6. June 2012

7. Jan 2013

8. June 2013

9. June 2014

June 2015

1. Analyse media representation in one of your coursework productions

1. Analyse one of your coursework productions in relation to genre

2. Apply theories of narrative to one of your productions.

1. Analyse one of your coursework productions in relation to the concept of genre

1. Analyse media representation in one of your coursework productions

1. Explain how meaning is constructed by the use of media language in one of your coursework productions.

2. Analyse one of your coursework productions in relation to the concept of narrative

3. Apply the concept of representation to your coursework productions.

1. Apply the concept of genre to one of your coursework productions.

2. Apply the concept of narrative to one of your coursework productions

1(b)• In this question you will be asked to apply

one of the following theoretical concepts to either your AS or A2 coursework:– Representation– Audience– Narrative– Genre– Media Language

For this question you choose either your AS or A2 coursework to discuss.

APPLYING MEDIA THEORY

GenreAudienceNarrative

Media Language

Representation

Appling Media Theory

1(b) Examiner’s Advice

Stronger answers do 3 things well: Outline the concept for discussion

with reference to relevant theorists Apply these ideas to a range of

specific elements from your coursework Discuss how well the concept/theories

relate to your product

Poor answers will lack reference to theory and specific answers.Choice of text is important.

1(b) Examiner’s Checklist- What They Looking For

Understanding of conceptRelate concept to examples from your courseworkRange of specific, clear relevant examplesUse conceptual language and media terminology throughout

Reference to theoristsEvaluation of usefulness of concept/theory to your production

This question is worth 25 marks. You should spend 30 minutes answering it.

1(b) Terminology

• Representation – visual pleasure, object/subject of the gaze, objectification, signs, signifier, signified, connotation/denotation, hyperreality, simulation, simulacra.

1(b) Terminology

• Audience – encoding, decoding, dominant, negotiated, oppositional, socio-cultural context, reception, uses and gratifications, surveillance, escapism, personal identity/ relationships, cultivation theory, hypodermic model, passive audience/active audience

1(b) Terminology

• Narrative – character types, hero, villain, princess, etc., equilibrium, disequilibrium, resolution, binary oppositions, narrative codes, action, enigma, semic, symbolic, cultural.

1(b) Terminology

• Genre – convention, iconography, codes, product differentiation, capitalist, systems of expectation and intelligibility, socio-cultural, myths, genre supervises the relationship between producer and audience

1(b) Media LanguageProduction Terminology - effect of technical

choices Print Media Moving Image Online Media

Use of genre conventions Use of narrative structures/codesEncoding of meaning- using varying processes of

signification including camera movement, angles and framing of shots, editing, mise en scene and sound.

1(b) Terminology• You may be able to link terminology from other concepts into your discussion, e.g.:– Encoding of representations– Use of iconography to encode meaning, and communicate narrative information

– Use of character types in representation– Signifer, signified, dennotation, connotation, creation of desired readings, mediation and ideology etc.

– Accurate use of production terms (think of your AS exams).