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FYMMS VIT-B Group10

Name Roll No

Suraj Angane 03

Roshan Darekar 11

Prasad Joshi 20

Mithil Patil 36

Hitesh Satvi 51

HolisticMarketing

Presented to Prof.ManmeetBarve

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Whati

sholistic

mark

eting?

Theholisticmarketingconceptisbasedonthedevelopment,design,andimplementationofmarketingprograms,process,andactivitiesthatrecognizetheirbreadthandinterdependencies.HolisticM

arketingrecognizesthateverythingmattersinthemarketing

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HolisticMarketing

INTEGRATEDMARKETING

Products &Services

Communications Channels

INTERNALMARKETING

TopManagement MarketingDepartment

OtherDepartment

RELATIOSHIPMARKETING

Customers Partners Channels

SOCIALRESPONSIBILITY

MARKETING Community Legal, Ethics Environment

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v One of the major tasks ofmarketers is to integrateall the marketing activities &

programmes like creating,communicating &delivering value to thecustomers.

v The Famous Marketing Mix the Four Ps, as devised byMcCarthy constitute thetraditional marketingactivities in four broad

groups

Integrated Marketing

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Integrated Marketing

Product Design Features Brand Name

Models Style Size Quality Warranty Package

Price Pricing Policies List Price Margins

Discounts Terms ofDelivery

PaymentTerms

Place Chanel Coverage Location Inventory Transport

Promotion

Sales

Promotion SellingExpertise Sales Force Public Relation DirectMarketing

Marketing Mix

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Product

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Price

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Promotion

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IntegratedMarketing (4Cs)

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In Holistic Marketing one has to see also buyerpoint of view, Where each of these tools willDeliver the customers benefits or value

cost

Communication

Consumersneeds

convenience

Promotion

Product

Place

Price

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Extended Ps

People

process

Physical evidencePackaging

Positioning

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Internal Marketing

v Internal marketing ensuresthat everyone in theorganization adoptsappropriate marketingprinciples and the topmanagement should see ithappen.

v This is the managementtask of hiring, training &motivating the employeesto serve the customers well.

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Levels of InternalMarketing

Marketing Functions Other Departments

Sales ForceAdvertisingCustomer ServiceProduct

ManagementMarketing

Research

HRR&DManufacturingSalesLogisticsAccounting

FinancePublic Relations

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Social ResponsibilityMarketing

Click to edit Master text stylesSecond level Third level

Fourth level Fifth level

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Effects of marketingextend

beyond the company and customer to society

Marketers must beaware of

ethical, environmental,legaland social context

This enlarges themarketingconcept to societal

marketingconcept

Preserving or enhancingconsumers and societys

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Social Responsibility

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Relationship Marketing

Places emphasis on

building long-termrelationships withcustomers rather than onindividual transactions inorder to earn and retaintheir business

Involves an understandingof customers' needs andwants through theirlifecycle

The key goal of marketing is to develop deep , enduringrelationships with people and organizations that could directlyor indirectly affect the success of the firms marketingactivities

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Click to edit Master text stylesSecond level Third level Fourth level

Fifth levelMarketingPartners Suppliers Distributors Dealers Retailers Agencies

Customers

Financial Community

Shareholders Stakeholders Financiers Investors Analysts

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Relationship Coverage

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Relationship Marketingis a part of Holistic

MarketingThe relationship marketing process emphasize oncontinuous interaction between the firm, thecustomer, suppliers so it will help us to connect with

whole market

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Relationship

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Benefits of Holistic

Marketingv Helping to achieve focus & directionv Keeping customers happy & satisfied

v Attracting new businessv Professional image

v Differentiating from competitors

v Growing awareness of your business

v Creating the right environment forsuccess

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Bibliography

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http://www.holisticmarketing.org.uk

http://knol.google.com

http://www.iclployalty.com

Marketing management - by Philip Kotler

- by RajanSaxena

Marketing Notes by Mr.Manmeet Barve

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Thank29/11/2010 FYMMS VIT-B Group10 2121