GRAPHIC ELEMENTS

BORDER Plain or decorative frame around any page

element can bring focus.

BORDER

BLEED Extending a picture beyond the edge of the

page, leaving no external margin

BLEED

BLEED

BUTT To join elements without overlapping or

space between

BUTT EXAMPLES

COLLAGE A grouping of photos, often COBs, which

overlap and do not have captions.

COLLAGE EXAMPLES

COLLAGE EXAMPLES

COLLAGE EXAMPLES

CORNER EFFECT Modify the shape of corners, i.e. rounded,

inverse, bevelled, inset.

CORNER EFFECT EXAMPLES

CORNER EFFECT

COB (CUT OUT BACKGROUND) A photo with the background cut away using

Photoshop.

COB (CUT OUT BACKGROUND)

COB (CUT OUT BACKGROUND)

DROP SHADOW Shadow applied to photo/text to add depth.

DROP SHADOW

DROP SHADOW

FEATHERED EDGES Soften edges of object or picture.

FEATHERED EDGES

FEATHERED EDGES

FEATHERED EDGES

GRADIENT Type of screen that changes from one colour

or value to another.

GRADIENT

GRADIENT

GRADIENT

MORTICE Cutting away a part of a photo so that type

or another element may be inserted. (Different from COB, because it is not cut all the way around).

MORTICE

MORTICE

RULE LINES Lines of varying widths used to graphically

link/separate elements on a spread. They are often used to separate a block of

copy or adding character to a headline.

RULE LINES

RULE LINES

SCREEN Percentage of black ink (gray screen). This

technique gives the effect of colour in a black and white layout.

Gray screen may be used for rules lines, text boxes, initial letters, headlines, etc.

SCREEN

SCREEN

SHAPES Shapes can bring visual interest. Shape tools

include rectangle, ellipse, polygon.

SHAPESsymbolizes infinity and protectiveness.

symbolizes honesty & stability.

symbolizes action or conflict

SHAPES

OUTLINES An outline is when a line is drawn around an

element

TRANSPARENCY Applying transparency to objects allows you

to see through an object. This is also known as “Opacity”.

TRANSPARENCY

TRANSPARENCY

TRANSPARENCY

TYPE ON A PATH

TYPE ON A PATH

TYPE ON A PATH

TYPE ON A PATH