G NN#=8 a#S N J`#€¦ · GD Resume Author: Cassandra Tan Keywords: DACzega9weg Created Date:...
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Transcript of G NN#=8 a#S N J`#€¦ · GD Resume Author: Cassandra Tan Keywords: DACzega9weg Created Date:...
CASSANDRA
TAN
A GUIDE TO
DIGITAL MARKETING SIDEKICK FOR HOSPITALITY & TRAVEL BRANDS
SERVICE
WITH
[email protected] linkedin.com/in/cassandra-tan/ www.globetrotdigital.com
MARKETING & COMMUNICATIONS ASSOCIATE
JIGGER & PONY | 04/2015 - 12/2016
Jigger & Pony Pte Ltd is a Food & Beverage group operating in Singapore's hospitality industry. The group comprises of 5 unique brands of bars and restaurants.
One-man marketing function managing all forms of marketing and communications for the entire group portfolio (online + offline).Consistent PR and brand management efforts resulted in 3 out of 5 brands to be ranked in Asia’s Top 50 Best Bars 2016. Increased foot traffic in-store by 108% and online reservations by 81% at a single outlet through consistent brand messaging. Coordinated 20 events and managed all social media publicity during Singapore Cocktail Week 2016, leading to ticketed events being sold out and a 100% increase in total sales during that week. Independently launched new marketing initiatives that generated an approximate $30,000 additional revenue in a 4-month period with minimal marketing budget.
EXPERIENCES YOU NEVER
GET A SECOND
CHANCE TO
MAKE A FIRST
IMPRESSION.
MAKE IT
COUNT.
REGIONAL MARKETING SENIOR EXECUTIVE
SONY ELECTRONICS SG | 07/2012 - 03/2015
Product Manager of 4 Home Audio productcategories for the South East Asia region(comprising 7 sales branches spanning over 15countries).
FREELANCE CONTENT MANAGER
FREELANCE | 01/2017 - 12/2017
DIGITAL MARKETER
GLOBETROT DIGITAL | 01/2018 - Present
EDUCATION
MSc INTERNATIONAL BUSINESS
UNIVERSITY OF LEEDS | 2010 - 2011
BA (HONOURS) MUSIC
UNIVERSITY OF LEEDS | 2007 - 2010
INBOUND MARKETING CERTIFICATION
HUBSPOT ACADEMY | 10/2017
DIGITAL MARKETING FOR BUSINESS
UDEMY ONLINE | 05/2016
DIPLOMA IN HOSPITALITY MANAGEMENT
ALISON ONLINE | 03/2018
A BIT ABOUT ME
Hi, I'm Cass! Born in Singapore and bred internationally, I have been living across the
world since the age of 10 (the little pink flags on the cover indicate the different
places where I have Iived and/or worked!). The experiences I’ve gained through my
travels have given me a wider view of the world, greater insights for which to tell
meaningful stories, and a deeper understanding of cross-cultural differences
that enable me to better service clients from all over the globe. With a head for marketing and a heart for hospitality, I'll
add value to your business as a real team member who is ready to help you win.
"If I could clone Cassandra I would.I've worked with writers aroundthe world and she stands out forher work ethic, responsiveness,
and skill. I would not hesitate tohire her again in future."
- Adam, GoodMigrations
"It was a real pleasure workingwith Cassandra. She is a verydedicated and skilled personand understood exactly whatwe wanted. Communicationwas fast and to the point.Highly recommend!"
- Ted, The Tempats Villas
