G Conderacci Blue Ocean Gbtc
-
Upload
greater-baltimore-technology-council -
Category
Business
-
view
494 -
download
2
description
Transcript of G Conderacci Blue Ocean Gbtc
![Page 1: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/1.jpg)
1
![Page 2: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/2.jpg)
2
Objective: Discovery!
Discover the Blue Ocean Strategy* and how it can help you explore profitable, innovative ideas
Learn some Blue Ocean tools, tips and tricks that might stand you in good stead in tough times
Have fun!
* Based on Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne
Harvard Business School Press (2 million copies sold in 41 languages)
![Page 3: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/3.jpg)
How Bad Can It Get?How Bad Can It Get?
![Page 4: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/4.jpg)
“Turn SCE to Aux”
![Page 5: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/5.jpg)
5
What’s “Blue”? Sailing Boldly Into The Unknown
![Page 6: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/6.jpg)
6
Innovate in the Face of Challenges
![Page 7: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/7.jpg)
7
Blue vs Red Oceans
Red: known market space – demand is fought over
Blue: unknown today – demand is created From something old: Cirque From something new: eBay For example: mutual funds, cell phones,
express package delivery, home videos, biotechnology, discount retailing
![Page 9: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/9.jpg)
9
Nothing New
• Pricing: 1908 -- $850; 1909 -- $609; 1924 -- $290 (vs carriages $400)
• Market share: 1908 – 9%; 1921 – 61%• Production time: 4 days (vs industry 21)
![Page 10: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/10.jpg)
Not Just Products
10
![Page 11: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/11.jpg)
David Faces Goliath
Then Saul clothed David in his own tunic, putting a bronze helmet on his head and arming him with a coat of mail.
David also girded himself with Saul's sword over the tunic. He walked with difficulty, however, since he had never tried armor before. He said to Saul, "I cannot go in these, because I have never tried them before." So he took them off.
Then, staff in hand, David selected five smooth stones from the wadi and put them in the pocket of his shepherd's bag. With his sling also ready to hand, he approached the Philistine.
--1 Samuel 17:38-40
![Page 12: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/12.jpg)
How “Davids” Win
In battle, “Goliaths” (10x stronger) win 71.5% of the time – when the fighting is “conventional”
When underdogs choose unconventional strategies they win 63.6% of the time – “even when everything we think we know about power says they shouldn’t”
– Ivan Arreguin-Toft, political scientist
12
Source: “How David Beats Goliath” by Malcolm Gladwell, The New Yorker 5/11/09; study of wars fought over the last 200 years between strong and weak combatants.
T. E. Lawrence
![Page 13: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/13.jpg)
13
Why You Want to Be Blue
Kim and Mauborgne: 108 business launches:
86% of new ventures line extensions = 39% of total profits
14% new industries/markets= 61% of profits
The trap of “military,” competition-focused strategy
It’s the Strategic Move that Matters
![Page 14: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/14.jpg)
14
Blue vs Red
RED Compete in existing
space Beat the competition Exploit existing demand Make value/cost trade-
off Differentiation vs low
cost
BLUE Create uncontested
space Make competition
irrelevant Create new demand Break value/cost trade-
off Differentiation AND low
cost
![Page 15: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/15.jpg)
Cornerstone: Value Innovation
15
Costs
Buyer Value
ValueInnovation
![Page 16: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/16.jpg)
Exercise: Finding Blue Around You
16
![Page 17: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/17.jpg)
“Blue Holes”: Are You Ready for Blue?
17
Reduce
Eliminate Create
Raise
New ValueCurve
![Page 18: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/18.jpg)
Into The Wild Blue: The Strategy Canvas
18 Factors of Competition
![Page 19: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/19.jpg)
Three Characteristics of Good Strategy
Focus – Concentrate your investment on a few key factors (e.g., Southwest: friendly service, speed, point to point departures)
Divergence – Differentiate from your industry’s average profile (e.g., Southwest vs other airlines)
Compelling tagline – A clear, simple, truthful message (e.g. – “Cheaper than driving”)
19
![Page 20: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/20.jpg)
The Idea Box: A New Car Wash
Method Washed Equipment Products
1 Full Cars Sprays Related
2 Self Trucks Conveyors Novelties
3 Hand Houses Stalls Books
4 Mobile Clothes Dryers Food
5 Combination Dogs Brushes Cigarettes
6 Other Cats Brooms Toys
20
Source: Thinkertoys by Michael Michalko
![Page 21: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/21.jpg)
Test: How Do You Know You’re Blue?
21
BuyerUtility
Price Cost AdoptionBlue
OceanIdea
![Page 22: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/22.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
![Page 23: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/23.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• How long does it take to find the product?How long does it take to find the product?• Is the purchase place attractive and accessible?Is the purchase place attractive and accessible?• How secure is the transaction environment?How secure is the transaction environment?• How rapidly can the purchase be made?How rapidly can the purchase be made?
![Page 24: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/24.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• How long does it take to get the product?How long does it take to get the product?• How easy to unpack and install?How easy to unpack and install?• Do buyers have to arrange delivery themselves?Do buyers have to arrange delivery themselves?• How costly and difficult is this? How costly and difficult is this?
![Page 25: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/25.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• Does the product require training or assistance?Does the product require training or assistance?• Is it easy to store when not in use?Is it easy to store when not in use?• How effective are the features and functions?How effective are the features and functions?• Does it deliver more power or options than needed?Does it deliver more power or options than needed?• Is it overcharged with bells and whistles?Is it overcharged with bells and whistles?
![Page 26: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/26.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• Does it need other products to make it work?Does it need other products to make it work?• How costly are they?How costly are they?• How much time do they take?How much time do they take?• How much pain do they cause?How much pain do they cause?• How easy are they to obtain? How easy are they to obtain?
![Page 27: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/27.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• Does the product require external maintenance?Does the product require external maintenance?• How easy is it to maintain and upgrade?How easy is it to maintain and upgrade?• How costly is the maintenance?How costly is the maintenance?
![Page 28: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/28.jpg)
The Buyer Experience Cycle
Purchase Delivery Use
Supplements
Disposal
Mai
ntenan
ce
• Does the use of the product create waste?Does the use of the product create waste?• How easy is it to dispose of product/waste?How easy is it to dispose of product/waste?• Are their legal or environmental issues?Are their legal or environmental issues?• How costly is disposal? How costly is disposal?
![Page 29: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/29.jpg)
What Stands in the Way of True Blue?:
Hurdles to Strategy Execution
29
CognitiveWedded to
the status quo
LimitedResources
PoliticalOpposition from vested
interests
Unmotivated Staff
![Page 30: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/30.jpg)
Fair Process Impacts Behavior
30
Fair ProcessEngagementExplanationExpectation
ExceedsExpectations
Self-initiated
Trust/Commitment
“My opinion counts”
Voluntary Cooperation“I’ll go beyond
the call of duty”
AttitudesAttitudes
StrategyStrategyFormulationFormulation
ProcessProcess
BehaviorBehavior
StrategyStrategyExecutionExecution
![Page 31: G Conderacci Blue Ocean Gbtc](https://reader035.fdocuments.in/reader035/viewer/2022062512/55491d81b4c9059f4c8b6437/html5/thumbnails/31.jpg)
Tipping Point Leadership
31
Mass of EmployeesMass of Employees
ExtremesExtremes ExtremesExtremes