G-ABLE - Marketing Cloud (Microsoft Azure Summit)
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Marketing Cloud Presenter : Panot Kanjanasoon Head of Marketing & Digital Solutions, G-ABLE
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Transcript of G-ABLE - Marketing Cloud (Microsoft Azure Summit)
Marketing CloudPresenter : Panot Kanjanasoon
Head of Marketing & Digital Solutions, G-ABLE
Understanding Universe of Technologies
Technologies
Business Technologies
Marketing Technologies
Marketing Cloud
The Rising of Mar Tech
Business Inconvenient Truth
-50%Drop in Company life expectancy
The average corporate life span has been falling for more than half a century.
75%Will be gone
At the present rate, 75 percent of S&P 500 incumbents will be gone by 2027.
18YCompany life expectancy in 2011
Standard & Poor’s data show it was 61 years in 1958, 25 years in 1980, and just 18 years in 2011.
Credit & Reference: http://www.mckinsey.com/
Digital Transformation is inevitable
Organization Technology Data & Analytics
Agile, flexible and collaborative processes and capabilities that follow strategy
2-speed IT to support core functions and rapid development
Usable and relevant customer analytics tied to goals and strategies
Customer Journey Automation
Deep analysis and actionable insight to drive customer engagement
Reinvented process and journey through automation and agile processes
Strategy & Innovation
Focus on future value and drive fueled by experimentation
“That means managing your transition to a digitally driven business model isn’t just critical to beating competitors; it’s crucial to survival.”
Credit & Reference: http://www.mckinsey.com/
The rise of Chief Marketing Technologist
Credit & Reference: World Economic Forum, CIO.com, Gartner, Harvard Business Review, Wired
Modern Marketing in Thailand is HIGHLY UNDERATED…
Facebook Ads
WebsiteFan Page
VDO Ads
Banners
Programmatic Ads
Publisher Networks
SSP / DSPNLP for SEM
ROI Optimization
Machine Learning Personalization
Audience Targeting
Interest Targeting
Interest Targeting
Big Data Analytics Real-time Bidding
CRM Workflow
Marketing Automation
AND MORE…
Celebrities Channels
Display Ads
Reporting
Visualization
Beautiful GraphicCreatives
HUGE OPPORTUNITIES to grow…
Current Thai Industry
Credit & Reference: http://chiefmartec.com
Some of Popular Marketing Cloud
Analytics & Operation Technology
Marketing Automation & CRM
Content & Production& Cloud Services
Digital Channels
Visualization
and more…
and more…
and more…
and more…
and more…
Why Digital is matter…?
Measurable
“What gets measured, gets managed.”
Automateable
“1st Rule of Any Tech is Automation”
Scalable
“Scale with Confident and Effectiveness”
Digital Marketing is “New Normal” of Marketing
Consideration Purchase Service Loyalty ExpansionAwareness
RADIO
TV
OUTDOOR
WORD OF MOUHT
CHAT
ADVERTORIAL
WEBSITE / LANDING PAGE
SOCIAL MEDIA
3rd PARTY SITES
DIRECT MAIL
DEMO CENTER
ACTIVATION POINT
E-COMMERCE
WEB SELF-SERVICE
COMMUNITY
CHAT
TWITTER / SOCIAL
CALL CENTER / IVR
AUTOMATED OFFERS
MAILINGS
SURVEY
LOYALTY PROGRAM
ONLINE TOUCHPOINTS
OFFLINE TOUCHPOINTSMANAGED TOUCHPOINT
EARNED TOUCHPOINT
PR
EVENTS
SALES-REP SALES-REP
SEARCH / DISPLAY ADS
Reference: Harvard Business Review – Competing on Customer Journeys
Gain Attention or gain respect?Modern Marketing
• Gain respect from better experience
• Understanding Customers
• Brand to appeal customers (Inbound)
• Target by Characteristic / Behavior
• …
Traditional Marketing
• Gain attention from virality
• Customers need to understand
• Brand to force customers (Outbound)
• Target by Geo / Demographic
• …
มหานครแห่งป้ายบลิบอร์ด ลูกค้าเหน็โฆษณาที่ตรงใจในช่วงนัน้ๆ
G-Able Integrated Digital OfferingsDigital Strategy is not about one single discipline, but multidiscipline.
DEMO!
Inconvenient Truth of Thai Websites
The average of Thai business websites
The better performer of Thai business websites
High Performance Website is SUPER CRITICAL for Modern Marketing
Test Site Performance at https://testmysite.thinkwithgoogle.com/
Less than 10 Websites in Thailand with All Green with Rich Media
Security affects to traffic & conversions
Test Site Performance at https://www.ssllabs.com/ssltest/
G-Able does not only focus on speed but also security
See Top Performing Products from all market
Know Social Insights in details
Channels/Ads Automation & Optimization
Accelerate Your Sales with Skyrocket Productivity
Automation & Personalization Ads
Integrated Analytics & Reporting
Integrated Analytics & Reporting
Integrated Analytics & Reporting
Lead Scorings & Rules
No one left behind!
3rd Parties Integrations & Compatibilities
G-Able Integrated Digital OfferingsDigital Strategy is not about one single discipline, but multidiscipline.
Let’s get connect!!!
• Follow G-Able Facebook: https://www.facebook.com/gable.th/
• Follow my Linkedin: https://www.linkedin.com/in/panot/
• Visit www.g-able.com
• Email: [email protected]
THANK YOU
