HR and Social Media David DemetriusPartner & co-founder, FyronicTwitter: @demeto

www.fyronic.com

“Leverage the power of the networked economy”

© Fyronic 2010

Internet TodayBefore we start : • Who’s using : • Twitter ? • LinkedIn ? • Facebook ? • Sprouter ? • Yammer ? • Slideshare ? • Foursquare ? • Youtube ?• Skype ?

• Blogs ? Reading/writing ? Professionally ?

• Wiki’s ? • RSS ? • Tagging ? • Mashups ? • Enterprise Social Networks ? • Collaboration platforms?

Internet todayThe internet started as an Information platform Changed into an Application platform And has now moved towards an Engagement platform

Engagement

Applications

Information

Plain html pages, Static websites

Dynamic websites, intranet applications,

webservices, web-based applications,

Rich Internet Applications

Web 2.0, Social media, Enterprise 2.0, user created content,

communities

homo erectushomo industrialis

Homo digitalis

Internet Today – what’s there?

• Social Media with social networks in the lead – Facebook, twitter, linkedin...

• Community created content sites– Youtube, flickr, typepad, blogger.com, readwriteweb,

Digg, delicious

• Web 2.0• Enterprise 2.0 • Other interesting evolutions– Evolution of mobile, augmented reality, the internet of

things, crowdsourcing, ideagoras,...

Internet Today – Facebook • Facebook is the biggest social network

today • 29000 applications • Company pages : • Facebook shop & credits (new business

models)

http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

Usage : Create following (fanbase), brand awareness, recruitment,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,

Internet Today - Twitter• Twitter = microblogging• News, articles,• Keeping in touch• Meet new people

Usage: • Converse/engage• Build reputation• Network• Attract to blog,

website, groups ...• Promote• Recruitment!

http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

Internet Today – LinkedIn • LinkedIn : Business networking• >70 Million members• Business Networking• Groups, jobs, Q&A

Usage : • Promoting yourself• Recruitment, create credibility,

endorsements • Ask questions, get answers, learn, • Become authority on topics• Market research, advertise• Interact, engage • Create your own group.

I endorse you = Cool..http://advertising.linkedin.com/audience/

Internet Today - Wikipedia• The Biggest Encyclopedia in the

world • Built by volunteers• Maintained by volunteers • Open Source software : Mediawiki

WikiPedia Figures:

• Start date 15 January 2001• Languages 250 (Aug 2007) • Articles 10,6 million (June 2008) • Media files 1.4 million (Aug 2007) • Views > 2500 per second (Aug

2007) • Edits > 3 per second (347 million

total (Aug 2007) • Editors > 400,000 (Jul 2007)• Administrators 3,880 (Aug 2007) • Traffic Rank 9 nth (Sep 2007)

Internet Today – User generated content sites

Interaction & conversation example sites

Internet Today – Web 2.0

Participation

WEB 2.0 - FrameworkParticipation is the driver

The user has control

Trust & credibility

Spirit of openness &

Sharing

Flexibility, speed,

powerful

The sum is bigger than

it’s parts

Essential for integration &

reuse

Web 2.0 – It’s about engaging! Participation

– Communication

–Direct Engagement

– Interaction

Innovation Collective IntelligenceBusiness Agility

Creativity Sharing Decisive

Social CRM

Social Business Alignment = Social engagement must be enterprise-wide

Who is the Social Customer?• The social customer consumes information in a different

way.• The social customer learns about new products and

brands through social channels.• The social customer is savvy.• The social customer expects brands to be present and

active in the same social venues where she hangs out• The social customer expects you to listen and engage with

her.• The social customer expects everyone she talks to from

your company to have the same background on her issue.

Listen & engage

Listen = what are they talking about,how are they talking about it,monitor conversations

Engage = one-on-one, it’s personalTalk, participate

Social CRM helps you do just that.

Types of Social systems• Facebook• Netlog• Twitter

• SAP’s online community• Pfizerpedia• Yammer

• Intranets • Innocentive

• LG’s online community

• Samsung Online

• Tripadvisor

Realising the Social Media potential• HR can:– improve the

effectiveness of HR strategy

– make the most of scarce HR budgets

– engage employees– identify experts– communicate with

employees

– source mentors, contingency workers

– generate ideas– Identify available skills &

skill gaps– chart career paths– enable succession

planning

Blending the old with the new• Records management

and retention• The legal impact of

employee activities• Standalone or

embedded policies?• Monitoring of employee

use (external/internal)• Support and training

Concerns to be addressed

• Data security• Inappropriate behaviour• Time wasting• Dealing with dissent

HR case studies• Pfizer– Pfizerpedia wiki

• UK government– chat forums, message

boards, management blogs, podcasts

• T-Mobile: – A Facebook site for

graduate recruitment

Use of Social Media for HR• More than one-third (35

percent) of employers use social media to promote their organizations and one-fifth (21 percent) use it to recruit and research potential employees, according to a recently released survey.

• The human resource function manages the organization’s social-media strategy in 19 percent of the organizations. Marketing was mostly responsible, at 43 percent, followed by public relations, at 26 percent.

Managing Social Media in the organisation

Collaborating using Enterprise 2.0 and Social Media

Franky Redant Founder – ConsultantTwitter:@f_redant

LinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redant

Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

“Collaboration is a human thing”

Like in H(uman)RM

Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”

It’s here and a lot of companies are using it Successfully.

Enterprise 1.0

Enterprise 2.0 – What is it?

Web 2.0 for the Enterprise It’s the use of tools like :

• Blogs / vlogs• Wiki’s • RSS / syndication• Social networks, • Social bookmarking• Tagging / collective filtering• Microblogging• Rating • Mashups

Inside the organisation to Engage with all stakeholders internal & external:Management, employees, customers, members, partners, government, potentials

(potential customers, employees, partners, ...), the world

Convince, share, be consistent and trustworthy

Engage!

Social Media Vs Enterprise 2.0

• Internal Facing• Firewall• Business• knowledge capture• productivity & efficiency• wiki, blog, social bookmarks,

chat• Innovation

Although both use WEB 2.0 concepts and tools, they are different.

Enterprise 2.0 Social Media

• External Facing • Open to the world• Social• sharing random things• Pass-time & leisure• social networks and "cool

interactive" websites• Free Creation & reuse

Enterprise 2.0the

And platforms

Enterprise 2.0 concepts & tools

Enterprise 2.0 Applications & use• Social networks or enterprise social networks • Blogs / vlogs• Wiki's• RSS / Syndication• Social bookmarking• Tagging /search • Microblogging• Rating & comments

Enterprise 2.0 – Tools & use : Enterprise Social Networks

Enterprise Social

Networks

Connect with colleagues

Access expertise

Access resources

Spot leadership

Communi-cate

Build trust

Generate Ideas

Collaborate on projects

Fun factor

Enterprise 2.0 – Tools & use : BLOGS

Reinforce corporate vision, mission, status

Record thoughts, ideas, experiences and opinions

Follow up on project status/history

introduce new members in (virtual)teams

Show your product and/or service knowledge.

company news bulletin to interact with the readers

a door to your website and your company.

generating buzz

To generate new ideas

Build & maintain reputation

Enterprise 2.0 – Tools & use : Rating / commenting

1 2 3 4 5 6 70

1

2

3

4

5

6

7

8

9

10

RATING COMMENTSMarket research

Employee satisfaction queries.

Establishing topic authority

Basis of crowdcasting

systems

gathering internal/external

opinions

Discussing topics, documents, ideas

Interaction with topic experts

Engage with ...

Enterprise 2.0 – Tools & use : Wiki’s

WikiProject

Management

Reference material

Collaborative doc creation

Knowledge management

Idea creation

CRM

Requirements & specification creation, issues tracking, project history, feature lists, progress &

status reporting

techn. Support, sales documentation, marketing intel,

research

Meeting notes, sales pitches, marketing

campaign ideas, copywriting

Brainstorm, idea notes, discussions, collaborative

creativity sessions

Enterprise 2.0 – Tools & use : RSS

Syndication of

content

Distribute info

Get informed quicklySpread the new aut

omatical

ly

RSS

Communication

• Reduced email • All info in 1

place

productivity

• Faster finds• Faster team

update• Better filtering

Communication

• Faster/auto distribution

• Better promotion of content

• Targetted distribution

Efficiency

• Non-intrusive spread

• Publish once, spread multiple times

• Easy distribution

Enterprise 2.0 – Tools & use : Social Bookmarking

More efficient research Enhanced search capabilities

Repository of internal and external links to topic Specific/relevant information

Expertise location

Enterprise 2.0 – Tools & use : Tagging/search

Tagging (folksonomies)

Collaborative filtering

efficient searching by tags

Adding (personal)context to content

Information & Knowledge gathering

Enterprise 2.0 – Tools & use : Microblogging

• Fast knowledge sharing • Conversations • Instant News feed• Updating on status of

(documents, projects, work in progress)

• Fast Question & answer channel

• Recruitment channel

Benefits of Enterprise 2.0

Benefits of Enterprise 2.0 platformsProductivity and efficiency

Faster document creation

Better filtering of information

Reduced email overload

Faster innovation & product development

Increased project

management efficiency

Improved team

performanceBetter use of communication tools

More knowledge available

Better search results

Faster and more

informed

Benefits of Enterprise 2.0 platformsStakeholder engagement

Better internal and external communication

Better collaboration

Greater staff engagement

Greater customer engagement

Enhanced collaborative behaviour

More learning & development

Fun factor

Benefits of Enterprise 2.0 platformsKnowledge creation and retaining

Easier and wider access to expertise and organisational capabilities

Enhanced search (faster & more accurate)

Capture & store activities, conversations, opinions ...

Reuse, combine, harness...

Benefits of Enterprise 2.0 platforms

• Employer attractiveness • Improved internal and

external reputation • Increased visibility in

business environment and market

Reputation is Everything

Their facebook page only has

5 fans

They’ve only got 26 followers on

Twitter

Prfff...

Benefits of Enterprise 2.0 platforms

Business agility

Faster decision making

Increased flexibility

Increase accuracy of products & services

Faster time-to-market products and services

Higher innovation rate

IMPLEMENTING ENTERPRISE 2.0

Only 2 more slides

Implementing Enterprise 2.0

Role of HR in Enterprise 2.0

DRIVE ADOPTION

Introduce Fun Factor Establish Guidelines for communication

Motivate & endorse creativity Communicate & activate

“Collaboration is a human thing” Like in H(uman)RM

Thank you for listening