Forum for Young Professionals

International Congress and Convention Association.

Twitter: #fyp13

Mental Chemistry in Meetings

Keyshop by

Eric de Groot

Mental Chemistry?

Rationale:

Adapting content for use during live communication adds Business Value for

your clients/participants!

That Value is: more intense chemistry between people, richer ideas, more buy

in, higher level of learning:

Happier Client!

content development needs co-creation

between planners, suppliers, artists, caterers, DMC’s, media:

Behavior of Centipedes

( )

Behavior of Centipedes

( )

In the Northern Hemisphere

Behavior of Centipedes

( )

On Ground Zero

Medical Devices that improve the quality of life

Medical Devices that improve the quality of life

of the elderly

Medical Devices that improve the quality of life

for your parents

Fastfood,

Fastfood,

effects on health and budget

Fastfood,

Deliciously chea but at the same time far from healthy

The chemistry of hairgrowth,

The chemistry of hairgrowth,

facts and figures

The chemistry of hairgrowth,

“What NASA found out about it, and more…”

Most of you have chosen the approach that is

Hot Content:

is sticky

STICKINESS

Pain and Fear?

Attraction and Lust?

Death and Decay?

Threats to loved ones?

Hot Content:

has impact

IMPACT

Impact for a group close to you?

Issues, things that happened in the public domain?

Talk of the year/talk of the month in your life or organization?

Hot Content:

harbors a conflict

CONFLICT

Two points of view,both very true but

impossible to be both true at the same time!

Hot Content:

arouses curiosity

CURIOSITY

Which unfinished story could be finished during the meeting?

Demonstration

Please come up with a dull topic of a meeting, you would never attend,

because of the dullness of its content!

Hot content:

Is sticky

has impact

harbors a conflict

arouses curiosity

Rules of the game:

-start with a personal story of one of your group members.

-allow for nearlings in the discussion.

-do one step outside of the ordinary.

Please give a statement of 30 seconds

about which creative idea = business opportunity

you have found in your hunting group

Wrap up

Mental Chemistry is a body thingAdding value by adjusting the content

Co-creation in action

and

Always plan a session“how can we adapt the content

to live-communication?”

Q&A:

designers of successful interactive meetings for international audiences