Disclaimer This is an English translation of the captioned release. This translation is prepared and provided for the purpose of the reader’s convenience. All readers are recommended to refer to the original version in Japanese of the release for complete information

News Release dated: September 13, 2013

To whom it may concern: Company Name: ASKUL Corporation (Code No.: 2678, Tokyo Stock Exchange First Section)

Representative: Shoichiro Iwata President and Chief Executive Officer

Contact Person: Tsuguhiro Tamai Executive Officer, Finance & Corporate Communication Unit Phone: (03) 4330-5130

FY5/2014 1st Quarter Performance (Part 2)

(Consolidated financial summary for first quarter of fiscal year ending May 2014)

ASKUL Corporation (hereinafter referred to as the “Company”) herewith attach the “FY5/2014 1st

Quarter Performance” (Consolidated financial summary for first quarter of fiscal year ending May

2014 ) to provide supplementary information with respect to the “Summary of Consolidated Financial

Results for First Quarter of Fiscal Year Ending May 2014.”

These supplementary materials include forward-looking statements concerning current plans and the

outlook for operating results. These statements are based on plans and forecasts that use currently

available information. Forward-looking statements are not promises or guarantees about the future

because actual operating results may differ from the Company’s outlook for a variety of reasons.

These supplementary materials are unaudited and have not been reviewed by certified public

accountants or auditors.

39

I. First Quarter Results

II. FY5/2014 Outlook (Reminder)

III. Progress of Priority Measures (1) - Reform of Logistics Base for Ensuring Significant Growth -

IV. Progress of Priority Measures (2) - Further Profit Expansion of B-to-B Business by Focusing on Growth Areas -

V. Progress of Priority Measures (3) - Strive for Thorough Expansion of Sales of LOHACO Business -

×

40

E-commerce of commodities is

yet to gain popularity

（％）

Same-day, next-day delivery of household commodities

0

20

40

60

Books

Food/b

everage

Hom

e app

liances

CD

s, etc.

Ap

parel

PC-related

Health

food, etc.

Fashion

good

s

Toys

Cosmetics

Comm

odities

Vid

eo gam

e software

Sport g

oods

Furn

iture

Tickets

Kitchenw

are

Au

tomotive g

oods

Liqu

or

Lottery tickets

Jewelry

Pet good

s

Clocks

DIY g

oods

Med

icine

Photos

Food d

elivery

Ch

ildcare g

oods

Flower

Oth

er

*e-commerce experience rate

Source: White Paper on e-Business in Japan 2012 41

E-commerce is entering the second generation

2nd generation

E-commerce entering into the household, and being utilized

in daily life

Search and purchase single items related to one’s hobby

or taste

1st generation

42

Food products

Kitchen goods, supplies

Beverages

Tissues and other household paper products

(coffee, tea, etc.)

43

We will become

No. 1 in

2nd generation

e-Commerce 43

44

Why can we achieve it

with LOHACO?

Because it has the winning structure

44

45

(1) Logistics capability that can generate profit even with commodity items

Logistics expertise accumulated in B-to-B over 20 years

(Same-day/next-day delivery, standardized service throughout Japan)

Decisive efficiency enabled by utilization of the same logistics base as B-to-B

Besides these, our state-of-the-art logistics center started operation

45

46

(2) Low cost through direct transactions with manufacturers and shortest value chains = price competitiveness

Producer-retailer alliance enabled by opening up ASKUL’s distribution process

Abilities to make proposals to customers and to develop own-brand products are also our strengths

46

47

(3) Wide product range of commodities that enables one-stop shopping

Approx. 70,000 SKUs (by the end of the year) with commodities (regular daily goods) + Brand Shop

Customer convenience improved after re-launch of website, which has been boosting shopping across the website

47

48

(4) Utilization of big data analysis in cooperation with Yahoo Japan Corporation

Fully utilize analysis technique on the voluminous information on the Internet

Improve customer attraction and conversion rate (CVR)

48

We will thoroughly focus on sales expansion at

LOHACO 49

50

1Q net sales

¥1.8 billion

QoQ change

134%

(¥billion)

2.0

1.5

1.0

0.5

0 2Q FY5/2013 3Q FY5/2013 4Q FY5/2013 1Q FY5/2014

50

Repeat customer rate in the following month exceeding 20%

LOHACO fans have been increasing

New

custom

ers R

epeat cu

stomers

Continued Purchase Taking Root

Nu

mb

er of custom

ers makin

g p

urch

ases

Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013

Aug 2013

Jun 2013

Apr 2013

Feb 2013

Dec 2012

Oct 2012

Jul 2013

May 2013

Mar2013

Jan 2013

Nov 2012

Month in which the first purchase was made

51

Reason behind Increase in Repeat Customers (1)

Differentiated Delivery Service

Time-specified same-day/next-day

delivery for no extra charge* which

even Amazon cannot match *¥1,900 or more per order 52

¥87 per bottle

in a 3-bottle set

¥96 per bottle

in a 2-box set (12 bottles)

Reason behind Increase in Repeat Customers (2)

Single-item Purchase of Lowest-Priced Products

Amazon

*The prices as of Sep 7, 2013 53

Age distribution of customers

making purchases

Enhanced Support from Female Customers

N

um

ber of cu

stomers m

aking

pu

rchases

Male Female

*Period: cumulative total for the period from the launch of LOHACO through August 2, 2013 54

Customers who rank high in sales and profit contributions

Female Consumers, in particular, are LOHACO Fans

N

um

ber of cu

stomers m

aking

pu

rchases

Male Female

*Period: cumulative total for the period from the launch of LOHACO through August 2, 2013 55

Website re-launched on

August 5! 56

10,000

Food stores

15,000

Drugstores

3,000

Convenience stores

20,000

Food supermarkets

35,000

Home centers

30,000

40,000 Expected by

the end of 2013

To Be Mega Outlet with 70,000 Items

New

57

キッチン雑貨

Household items

Food/kitchen

Health care & beauty

Stationery

Office chairs

High-design appliances

High-performance appliances

Home center (do-it-yourself goods)

Detergent Household

paper

Liquor

Pet

Shelf-stable food Rice, pasta Retort-packed, instant foods Snacks, canned food Seasoning, etc.

Beverages

Pet bottles

Coffee

Cleaning

Brand shop mall

Baby care Nursing care

LOHACO Drug Kitchenware

PCs

PC peripherals

Smartphones

Goods

New

New

New

New

New

New

New

58

Image of Increased Number of Products

New

Price strategy

Customer-attracting zone

Inviting brand shops

Improved ability

to attract customers/ better

earning power

Visualization

Improved category recognition and

ease of shopping

[

59

Sales, Number of Customers Making Purchases at Brand Shop Mall Increased

売上高 約1.7倍

購入 お客様数 約2.6倍

* “Before re-launch”: from July 29 to August 4, 2013; “After re-launch”: from August 26 to September 1, 2013

Net sales Approx.

1.7 times

Number of customers

making purchases

Approx. 2.6 times

Before re-launch Before re-launch After re-launch After re-launch

60

New Brand Shops Opening

One after Another! 61

Weekly Net Sales after Re-launch

Signs of

changing trend

Bon

holid

ay

Website re-launch on

Aug 5

Jul 22- July 29- Aug 5- Aug 12- Aug 19- 62

Management

Products

Sales

Sales

promotion

Operations

Procurement,

logistics

Suppliers

In-d

epth

collaboration

s involving

measu

res

Data collection/integration

Market

Comp

etition

Ow

n com

pany

Analysis

Insight, visualization

Collaboration

Optimization, automation Intern

et

Optimization

Automation

Improving

efficiency

Sales

increase

Profit

increase

Analysis, Utilization of Big Data

63

Fixed items

Displaying most appropriate

items to each customer

Utilized POS, Big Data

Strengthened 1-to-1 Marketing

64

Marketing That Is Integrated with

Manufacturers

Case of “My Granola Style” with Calbee

Step 1

Advance tasting event by

Calbee and customers

Step 2

Step 3

Trial offer price targeting Fruit Granola customers

Stir up interest by posting comments and photos

Launch of limited sale through LOHACO and

Calbee online shop websites!

Early Sept

Mid Sept

To be launched on Sept 24

Fruit Granola, the top product in the food category

65

LOHACO Attracts Rising Attention

in Mass Media, SNS, etc. August 24

Wake Up! Plus, Yomiuri Telecasting

Summer Campaign: online mail order service logistics

May 15

Patena no kamisama, Mainichi Broadcasting System

Useful mail order website LOHACO for buying household goods,

August 28

Nikkei Trendy, Nikkei BP

E-commerce websites are going back to their roots

June 19

MONOQLO, Shinyusha

Make full use of emerging online mail order service

LOHACO to become new standard!

June 12

news every, Nippon Television Network

Full clearance for online medicine sales imminent

Major office supply mail order company to enter into the business

August 26

AERA, Asahi Shimbun

Logistics hegemony in Tokyo Metropolitan area

Tweets on Twitter increased about 1.5 times in the first month after the website re-launch

More than 60 times of

media exposure since

July 2013

66

Successful take-off

We will raise top line

from this point! 67

Appendix

68

Both LOHACO and B-to-B business have been progressing in line with the forecasts

《Appendix》 Trend in 1Q Consolidated Net Sales

Marked a record high 60.0

55.0

50.0

45.0

(¥billion)

1Q FY5/2012 1Q FY5/2013 1Q FY5/2014

69

Others, which includes focus fields of MRO and Medical, and Living

Supplies, which is LOHACO’s mainstay products, drove forward the growth

《Appendix》 Net Sales by Product Category Non-consolidated

Amount YoY change Amount YoY change

(¥million) (%) (¥million) (%)

OA&PC 19,247 +2.2 19,941 +3.6

Stationery 11,254 +7.6 12,058 +7.1

Living Supplies 11,222 +9.6 13,466 +20.0

Furniture 4,102 +7.3 4,241 +3.4

Others

(Medical, etc.)3,302 +14.0 3,774 +14.3

Total 49,129 +6.2 53,482 +8.9

1Q FY5/2013 1Q FY5/2014

*MRO: Abbreviation of Maintenance, Repair and Operation. Here, primarily denotes indirect supplies consumed on site by companies 70

（1000社）

《Appendix》 SOLOEL ARENA Expanding Steadily

4.2 8.5

14.9

22.4

29.7 34.5

38.7

45.1

53.4

SOLOEL ARENA等ご登録企業数

616

Sales increased 13.9% on year, exceeding full-year plan of 11.6%

1Q: ¥14.2 billion SOLOEL

ARENA

SOLOEL Enterprise

ASKUL

Internet

Shop

LOHACO

Medium-sized companies

Large-sized companies

Small- to medium-sized

offices

Individuals 5/2007 5/2008 5/2010 5/2011 5/2012 5/2005 5/2004 5/2006 5/2009 5/2013

Cumulative total of registered companies at

SOLOEL ARENA, etc.

(thousand

companies)

(¥billion)

40

30

20

10

0

50

60

FY5/04 FY5/05 FY5/06 FY5/07 FY5/08 FY5/09 FY5/10 FY5/11 FY5/12 FY5/13 FY5/14

SOLOEL ARENA , etc. Sales Trend

1Q: ¥16.2 billion

YoY change: +13.9%

Full-year p

lan: ¥68.7 b

n

8/2013

61.6

71

《Appendix》 Trend in Consolidated Gross Profit (¥billion)

Marked a record high 13.0

12.0

11.0

10.0

Steadily accumulating profit reflecting sales increase

1Q FY5/2012 1Q FY5/2013 1Q FY5/2014

72

Gross profit: ¥12.7 billion

YoY change: +¥0.9 billion

Gross profit margin: 22.2%; YoY change: -0.1p.p. While implementing price strategy to expand net sales of LOHACO, gross

profit margin remained unchanged from the previous year as a result of cost

reduction activities and improvement of gross profit of merchandise sales

from increase in own-brand products

SG&A expenses: ¥12.4 billion YoY change: +¥2.33 billion

Ratio of SG&A expenses to net sales: 21.6%; YoY change: +2.6 p.p. < Reasons behind SG&A expenses difference from a year earlier >

- Logistics base enhancement (fixed and temporary expenses)

- Advertising expenses

- Initial operating expenses for launching the new center

《Appendix》 Gross Profit and SG&A Expenses

+¥0.66 billion

+¥0.23 billion

+¥0.47 billion 73

Capital expenditures: ¥20.0 billion (Annual plan: ¥22.4 billion)

Logi PARK Tokyo Metropolitan logistics base enhancement ¥18.1 billion

Osaka DMC logistics base enhancement ¥1.2 billion

LOHACO Website development ¥0.2 billion (Ref.) Depreciation and amortization of software: ¥0.8 billion

(Annual plan: ¥3.8 billion)

《Appendix》 Capital Expenditures

74

《Appendix》 FY5/2014 Consolidated Performance Outlook

(¥million) (¥million) %

Net S ales 226,610 100.0 250,000 100.0 +10.3

Gross Profit 50,613 22.3 56,400 22.6 +11.4

Selling, General and

Administrative

Expenses43,733 19.2 50,400 20.2 +15.2

Operating

Income 6,880 3.0 6,000 2.4 -12.8

Ordinary Income 7,241 3.2 6,000 2.4 -17.1

Net Income 5,812 2.6 3,000 1.2 -48.4

FY5/2013 full year (actual)

Amount YoY change

FY5/2014 full year (plan)

Amount% of net sales % of net sales

75

ASKUL Catalog Autumn/Winter 2013

Released in August 2013

《Appendix》 New Catalog Released

Total pages 1,274 p a g e s

Listed products Ab o u t 31,300 i t e m s

Newly offered products Ab o u t 2,950 i t e m s

Original products Ab o u t 5,000 i t e m s

Green Products Ab o u t 11,100 i t e m s

<Reference> Ov erv iew of ASKUL Catalog Spring/Summer 2013

　　　　　　　Total pages: 1,258 pages

　　　　　　Listed products: About 30,000 items

76

《Appendix》 New Catalog Released

Originality

Competitive-

ness

Sociality

Added

value

77

(2) ASKUL original products

August 2013

(single month) YoY change

August 2012

(single month)

Number of original products 4,380 +681 3,699

Share in net sales 15.9% +1.1 p.p. 14.8%

(items)

(1) Share of orders placed on the Internet in net sales

1Q FY5/2014 YoY change 1Q FY5/2013

Orders via the Internet 72.9% +3.3 p.p. 69.6%

Other 27.1% -3.3 p.p. 30.4%

Note 1: The percentages above are based on orders placed.

《Appendix》

Notes:

1. The figures above are the results for the month of August each year.

2. Net sales of original products used as the numerators in calculating the shares in net sales do not include net sales of

original copier paper.

3. The figures for the number of original products do not include the products listed in Medical & Care Catalogs and Medical

Pro Catalogs. 78

Construction in progress Note2 5 -19.4% 6

Software in progress Note2 99 -40.3% 167

(¥million)

Item 1Q FY5/2014 1Q FY5/2013

Amount YoY change Amount

[Capital expenditures] 20,036 +5,010.7% 392

Property, plant and equipment 19,231 +16,039.7% 119

Intangible assets 805 +195.2% 272

(3) Capital expenditures

Notes:

1. Capital expenditures are stated on an accrual basis and do not reflect reductions.

2. Construction in progress and software in progress partially include consumption and other taxes.

《Appendix》

79