Why?

❑ VIP Customers

❑Chinese FIT increase (Volume & Spending)

❑NZ become one of the most popular destinations for SE Asia

❑High-value Customer vs Traditional Bus Tour

❑Competition within the industry

❑Understanding Asian Culture/Closing the Gap

❑Diversity

❑2019 NZ-China Year of Tourism

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StrategiesDomestic

Customers

Baby Boomers 55+

Families

Students

HV Premium non gamers

HV Gamers

Digital media:

WeChat & Weibo

SKYKIWI & GO KIWI

Offline:

Chinese Herald

Alipay & WeChat Pay

Union Pay

Pullup banner

Celebrities

Events: CNY, Lantern Festival, Mid Autumn Festival etc.

International

Customers

Group Travellers

FIT’S – mostly independent Professional 25-54

Post 80’s & Post 90’s

HV Premium – non gamers

HV Gamers

Digital Media:

WeChat & Weibo

C-trip

Fliggy

Tuniu.com

Qunar.com

Dianping

Little Red Book, Douyin, Ximalaya etc – niche but influential

3

Highlights – SKYCITY Auckland

❑SKYCITY became accredited in August 2017 to CHINA READY® a global accreditation system that identifies products and services that Chinese consumers can trust.

❑China Ready Team – BDM , Asian Domestic & Tourism Marketing Team and other representatives from each departments

❑Huami opened in July 2017, offering authentic yet modern Chinese Cuisine.

❑Official We Chat launched in December 2017 and now has 23,018 followers. 3 – 5 articles are posted each week

❑In January 2018 Chinese e-wallet provider We Pay and Ali Pay joined Union Pay across the Auckland site with 26 outlets offering both payments and more outlets to come.

❑A SKYCITY Chinese micro site was refreshed https://www.skycityauckland.co.nz/cn/

❑Chinese language signage is now available on the main site.

❑SKYCITY Auckland signed a 12 month exclusive deal with Ali Pay (owned by Alibaba) which will provide promotional opportunities and discounts for customers.

❑Auckland International Airport & SKYCITY Auckland China Road show-promoting Auckland, with a plan to extend future promotions to Waikato/North Island area.

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❑Promotions on SKYCITY NZ WeChat Account & GO Kiwi Website

❑Chinese friendly payment options – Alipay is now set up at all F&B outlets

❑Signages and Menus in Chinese

❑ Chinese page on the main SKYCITY Hamilton website: https://www.skycityhamilton.co.nz/cn/

❑Involvement on culture events – CNY, Chinese Lantern Festival, Mid-

Autumn Festival etc.

❑New Chinese Restaurant

❑Staff Engagement/Training

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SKYCITY Hamilton – China Ready

WeChat

Promoting Eat Burger, Local Tap House and Bowl & Social on WeChat

The SKYCITY NZ account allows us post four times per month & eight articles each time.

6

官方微信号：新西兰天空塔微信ID: skycitynz

关注我们 Follow Us

Date WeChat Followers

Jan.31st 2019 9507

Feb. 1st 2019 21273

Feb. 9th 2019 23966

March. 20th 2019 23018

7

Example One – Masu $49 Lunch for two

8

• Within 24 hours 60

reservations were

made.

• Masu $49 Lunch is

now well-known

and with the third

lunch package

launched

Example Two – Huami Weekend Yum Cha

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The article had 15,400 Views

Easter Weekend in Hamilton

10The article had over 10,100 Views – WeChat & GO KIWI

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Easter Weekend in Hamilton

Eat Burger

Target: Foodies, Tourists

Eat Burger recently being judged as number 7 in the Top 25 Burgers in New Zealand and number one in Waikato by Big 7 Travel in Australia

Chief’s Specials

Lucky draws

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LATIPAY SOLUTIONS: TERMINAL INTEGRATION

Through Latipay’s

partnership with Verifone

(Eftpos NZ), we now enable

Chinese payments via the

Verifone terminal.

The process is very much

the same as a normal

transaction. The

salesperson enters the

total amount – taps the

Alipay button on the screen

then the customer scans

the QR code generated and

the receipt is printed.

A simple and very familiar

process for sales staff.

14

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在俄罗斯，听习近平讲昨天和今天的故事

习近平主席再访“海洋”全俄儿童中心引发热议

四论学习贯彻习近平全国教育大会讲话精神

从浦东开发开放看中国改革开放40年 行走浦东

让内需成为经济发展主引擎

民营企业成为“一带一路”建设重要力量

新三板挂牌公司半年报：中小民营经济体活力增强

贯彻党的民族政策谱写新时代宁夏民族团结进步事业新篇章

中国激励了其他新兴国家探索适合本国国情的发展道路

新时代我国网络安全工作取得显著成绩 《时代楷模发布厅》

【风从海上来】勇立潮头活力宁波澎湃前行

直播 | 强台风“山竹”最新情况：广东高速公路大部分封闭

15

Chinese Translation on Signages and Menus

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Staff Training

Culture awareness, Do’s and Don’ts

❑Many members of Asian cultures have three names, the first usually being the family name. This is important to know when addressing someone. Surnames (Mr., Ms., or the equivalent in the language of the culture) are still frequently used some cultures.

❑Chinese customer rarely say “no” directly. Instead they may say, “Maybe,” or “That could be difficult”, which usually means “no”.

❑Asian cultures are not “touching” cultures, so avoid back patting, putting an arm around someone’s shoulder – it considered back luck when gambling

❑Colors & Numbers - white and black are related to death, although black also symbolizes power. Red represents happiness and good luck. Gold is another auspicious color as it represents wealth. 8 is a ‘lucky’ number; 4 is an ‘‘unlucky’ number.

❑Why Chinese don’t say ‘Thank you’ and ‘Please’ as often as westerners - when you say "please" or "thank you," you are basically creating a barrier between you and whomever you are speaking to. The standard responses from strangers are a funny look, followed by, "Don't be so polite," or "Just doing my job!”. Friends are more direct, and sometimes people get offended: "You are way too polite, and it's creating distance. Real friends don't need to say 'thank you.' "

17

Staff Training

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Language Training-Basics:

1.Ni Hao 你好 Hello

2.XieXie 谢谢 Thank you

3.Bu KeQi 不客气 You are welcome

4.Huan yingGuanglin 欢迎光临 Welcome to be here

5.Xia ci Jian 下次见 See you next time

6.Zheng Jian 证件 ID

7.Bu nengxi yan不能吸烟 Non smoking

8.Qing shao deng请稍等 Just a minute please

SKYCITY Hamilton CNY Promotions

19

Supporting Chinese Community Culture Events

20

THANK YOU

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谢谢