Futurist Nita Rollins Everywhere Commerce Presentation
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EVERYWHERE FACEBOOK AND BEYOND DR. NITA ROLLINS FUTURIST VERYWHERE COMMERCE 1
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Transcript of Futurist Nita Rollins Everywhere Commerce Presentation
EVERYWHERE FACEBOOK AND BEYOND
DR. NITA ROLLINSFUTURIST
VERYWHERECOMMERCE
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RESOURCE INTERACTIVE
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1,000 sold in one hour FB AND
20.8% average conversion rate
Developed 4 of Facebook’s top 16 branded fan pages
Using social to drive commerce --and vice versa
RESOURCE INTERACTIVE
Increased fan base 1143% during single
campaign
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RESOURCE INTERACTIVE
TECHNOLOGYCOMMERCE
CULTURE
RI:TRENDBLENDING
EVERYWHERE COMMERCE:
DRIVERS
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RESOURCE INTERACTIVE
“”
CULTURE
Continous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis... It is motivated by a desire to be a LIVE node on the network. To be busy, to be connected, is to be alive, to be recognized, and to matter.
--Lindastone.net
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RESOURCE INTERACTIVE
NORDSTROM BUYS HAUTELOOK
STOPWATCH SHOPPING
scheduled impulse buying
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tuangou: the beginning
Facebook Deals
RESOURCE INTERACTIVE
US Group Buying Industry=
$3.93-6.1 bn by 2015
CHINESE GROUP BUYING = $2.5 BN BY 2011
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continuous partial shopping
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RESOURCE INTERACTIVE
“”
TECHNOLOGY
The real time web is a current and constant flow of conversations, shared experiences, and geo context. — Resource Interactive RI:Lab, 2010
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A vast real-time web ecosystem
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RESOURCE INTERACTIVE
“”
COMMERCE
The market for social commerce...will change over the next five years as companies race to establish stores, pushing up social commerce revenues sixfold, to US$30 billion globally.
--booz&co, Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel
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iMedia
Social
In-Store Mobile
OOH
Dot Com Site
DESTINATION WEB
RESOURCE INTERACTIVE
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iMedia
Social
In-Store Mobile
OOH
Dot Com Site
DESTINATION WEB DISTRIBUTED WEB
INTERNET OF THINGS
App TV
RESOURCE INTERACTIVE
Smart Products
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iMedia
Social
In-Store Mobile
OOH
Dot Com Site
ALWAYS ON
DESTINATION WEB DISTRIBUTED WEB
INTERNET OF THINGS
App TV
RESOURCE INTERACTIVE
Smart Products
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RESOURCE INTERACTIVE
FROM SHAREABLE TO
SHOPPABLE
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RESOURCE INTERACTIVE
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RESOURCE INTERACTIVE
PRICEBANALITY
40% of consumers who “like” brands do so in
order to receive promotions and
discounts
CLUTTER PARITY
Selling Luxury on Facebook: Perceived Threats to Brand Equity
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RESOURCE INTERACTIVE
EVERYWHERE COMMERCE:
NEW VALUES CREATED FOR LUXURY CATEGORY & CONSUMER
SCALE & NETWORK EFFECTS
RISK MANAGEMENT
PLATFORM & DATA INTEGRATION CONVENIENCE
CONTENT & CURATION
LOWER COST
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RESOURCE INTERACTIVE
WHERE DO WE GO FROM HERE?
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RESOURCE INTERACTIVE
10 (+ 1) F-Commerce Best Practices
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RESOURCE INTERACTIVE
1/ Deepen brand loyalty and
engagement with infotainment
and utility
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RESOURCE INTERACTIVE
2/ Enable Co-Creation, Co-Creation, Co-Creation
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RESOURCE INTERACTIVE
3/ Segment luxury consumers--
aspirational and affluent--then geo-personalize their
Shop Now pages
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RESOURCE INTERACTIVE
4/ Use in-stream or app-based rich
media and ensure mobile consumers
can shop and share it (hint: you’ll need HTML5)
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RESOURCE INTERACTIVE
5/ Keep checkout
prominent and within
Facebook (no speedbumps to
purchase)
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RESOURCE INTERACTIVE
6/ Enable group gifting and buying
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RESOURCE INTERACTIVE
7/ Ritualize (appointment)
shopping
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RESOURCE INTERACTIVE
8/ Utilize the “Like” button for targeted selling and prepare
for the Like Economy
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RESOURCE INTERACTIVE
9/ “Skin” the entire tab store
with your brand’s look & feel
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RESOURCE INTERACTIVE
10/ Quell security and privacy
concerns with a PCI-level 1 compliant social commerce
platform
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RESOURCE INTERACTIVE
+1/ Pick a social commerce platform that can integrate &
transactionalize all your touchpoints
ALWAYS ON
EVERYWHERE COMMERCE
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DR. NITA ROLLINSFUTURIST
THANK YOU!
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