Futureproofing YourOrganization: Being Digital In The Real World

Rhonda VetereCTO, The Estée Lauder Companies, Inc.

Empowering Beyond Summit 2017Digital Singularity: Where Technology &The Human Experience Converge

07 March 2017

Confidential

Ver.: 1.1 Revised: 27-Feb-17

The Challenge –ThrivingWith Disruption

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Nothing Is Ever Future Proofed!

All Things Change – Disruption Is Everywhere &Morphs Constantly

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Sustaining Disruption – What Are The Rules Of The Game?

Disruptive Disruption – What Game Are We Playing?

• Future Proofing Once Meant Adopting StrategiesTo Withstand The Test Of Time

• No Longer Sufficient

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Accept Today’s Complex & Evolving Ecosystem

There Will Be Winners & There Will Be Losers

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Put Your Consumer First

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Put Your Consumer First!

Adopt Cultural Values, Strategies, Processes,

& Technologies To Enable Consumer Autonomy

Understand & Respect Your Consumer’sExpectations & Point Of View

Deliver Your Consumer A Digitally DefinedExperience – A Digital Journey

Enable Your Consumer To Shape Their OwnCustom Experiences – Co-innovate Together!

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Being Digital Means Being More Human

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Being Digital Means Being Personal!

Put People First – Technology Comes Later

Understand Your Consumer’s True Expectations

Know Your Competitive Landscape

Embrace Data-Driven Decision-Making• Develop & Leverage Business Intelligence & Analytics

Capabilities

• Leverage Technology That Delivers Your ConsumersServices Pleasing To Them

Make Your Organization Digital To The Core!•

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Being Digital To The Core

• Embrace A Digital Mentality About Everything• Apply To EveryAspect Of Your Consumer's Journey, & All You

Do: Your Culture, Business Model, Operations, Processes

• Put Your Consumer First & Foremost• Commit To A Consumer Centric Strategy

Adopt Consumer Autonomy Strategies

• Create Value For Both Your Consumer & Organization –Allow Your Consumer To Take Command

• Foster Consumer Autonomy Capabilities – Enable YourConsumer To Shape & Design Their Own Experience

Act As If Your Organization Were “Digital Native”

• Behave As If “Pre-Digital” / Legacy Methods NeverExisted

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Being Digital In The Real World

• Put Your Consumer First• Understand Your Consumer’s True Expectations; Technology

Comes Later

Embrace Consumer Centric Strategies & ConsumerAutonomy To Promote Brand Value & Brand Name• Enable Your Consumer To Shape & Design Their Experience

Be Digital To The Core – In Everything You Do

Embrace Data-Driven Decision-Making

Remember Nothing Is Ever Future Proofed• All Things Change – Expect Disruption

Start Today – Drive An Agile, Innovative, & Creative

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•Digital Culture! 6