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Futurecandy keynote Nick Sohnemann Spring 2014
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Transcript of Futurecandy keynote Nick Sohnemann Spring 2014
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FUTURECANDY
ONE DAY IN 2019
KEYNOTE SPRING 2014
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INNOVATION
CONSULTANCY
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JOURNEY
TO
THE
YEAR 2019
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START
THE DAY
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UNI OF WASHINGTON
USA
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USA
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CORNINGUSA
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TACTUSUSA
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VOLVO
SWEDEN
SELF DRIVING CARS
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AUDIUSA
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AT
WORK
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NEW OUTPUT DEVICES
SAMSUNG
SOUTH KOREA
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APPLE
USA
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NEW INPUT DEVICES
PAPER LOGIC
UK
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MAKER BOT
USA
3D PRINTING
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3D SYSTEMS
USA
FOOD PRINTING
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3D SYSTEMS
USA
FOOD PRINTING
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AFTER
WORK
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AMAZONUSA
DRONES AS DELIVERY
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DRONES AS DELIVERY
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ADIDAS NEO
INTERACTIVE SHOPPING WINDOW
GERMANY
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FACEDEALS
USA
SEGMENT OF ONE
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SO WHAT
DOES THIS
MEAN FOR
2014
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#1 WEARABLES
„DATA GLASSES“
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GOOGLE GLASS
USA
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GOOGLE GLASS
USA
DATA GLASSES
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GOOGLE GLASS
USA
DATA GLASSES ON PRESCRIPTION
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SPACEGLASSES META
USA
VIRTUAL GLASSES
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GALAXY GLAS ?
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OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
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CVS
UK
VIRTUAL SHELVES
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OCULUS RIFT
USA
TRAVEL EXPERIENCE
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THAD STARNER
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STEVE MANN
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#2 GESTURE
RECOGNITION
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NEW INPUT DEVICES
LEAP MOTION
USA
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HEINEKEN
NETHERLANDS
GESTURE AD
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INTEL
USA
GESTURE TECH
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INTEL
USA
GESTURE TECH
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#3 MOBILE
PAYMENT
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PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
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iBEACON
FINGERPRINT PAYMENT
USA
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MEANWHILE IN EUROPE….
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ASO = APP STORE OPTIMIZATION
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#4 AVOID
MEDIA
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MITUSA
PAVLOV SOCIAL MEDIA
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COCA COLAUSA
AVOID MEDIA
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SO WHAT
DOES THIS HAVE
TO DO WITH
ONLINE RETAIL
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QUO VADISECOMMERCE
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#1 FLEXIBLE
SCREENS
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THE END
OF SILOS
E-COMMER
CE
M-COMMER
CE
RETA
IL
CATA
LOGUE
CLU
BS
..JUST
SHOPPING
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THESIS 1
EXPLOSION
OF DIGITAL
RETAIL
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SHOPIFY
LONG TAIL OF ONLINE SHOPS
USA
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THESIS 2
ALGORITHMS
AND CURATION PUSH
CUSTOMISATION
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WANELO
USA
SOCIAL CURATION
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THESIS 3
DELIVERIES
WILL BE FAST
AND PAINLESS
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YO SUSHI
UK
DRONES AS DELIVERY
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THESIS 4
SHOPPING WILL
BE A CONNECTED
EXPERIENCE
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NEW INPUT DEVICES
LEAP MOTION
USA
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PAY ONLINE PICK UP IN STORES
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LAND ROVER
CONNECTED CATALOGUES
UK
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TAGGAR
CONNECTED CATALOGUES
UK
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INTERNET OF THINGS
McDONALDS
AUSTRALIA
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GOOGLE GLASS COMPARISON
CRYSTAL SHOPPER APP
USA
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OPPIKOPPI
ZA
DRONES AS DELIVERY
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NISSAN
JAPAN
SELF DRIVING CARS
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PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
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CASINO
FRANCE
NFC PAYMENT
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iBEACON
FINGERPRINT PAYMENT
USA
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BYTE LIGHT
UK
INDOOR NAVIGATION
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MELIA
SPAIN
SOCIAL MEDIA HOTEL
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AUDI
BRAND CYBER STORES
UK
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GAMIFICATION MARKETING
MEAT PACK
GUATEMALA
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THESIS 5
VIRTUAL
SHOPS
AND PRODUCTS
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TAGGAR
USA
TAGGING THE REAL WORLD
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OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
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CVS
UK
VIRTUAL SHELVES
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SQUARE
USA
BIG DATA PAYMENT
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WILLCALL
USA
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INNOVATION
HACKING
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WHY?HACKING
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THE MOST
COMMON
INNOVATION
FALLACIES
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THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
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CORE COMPENDENCIES TRAP
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THE BREAKTHROUGH THINKING TRAP
THE EUREKA
MYTH & THE LONE
CREATOR MYTH
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OUR MANTRA: IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
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3RULES
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RULES
FOR
SUCCESSFUL
INNOVATIONS
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RULE NO 1
FIND A SOLUTION
TO A PROBLEM
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RULE NO 2
PRODUCT
MARKET FIT
FIND
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GOOGLE GLASS
USA
DATAGLASSES AT WORK
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CAT CAFE
JAPAN
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RULE NO 3
CREATE
HACKS!
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HACKING
IDEA
PROTOTYPE
PRODUCTION
THE NEW WAY
MARKETING
MARKETING
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PRESENTED
BY
NICK
SOHNEMANN