Future Worlding for Service Design

Future Worlding for Service DesignSandjar Kozubaev & Chris Livaudais

Hello and welcome. This is an activity-based workshop. Each table will work as a team. No more than 6 participants per table.

Future Worlding for Service Design© 2014 InReality | All Rights Reserved

A customer experience strategy and design firm helping our clients understand and improve how customers experience their brand.


DesignStrategy Solution Management


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No control Control


No control Control

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Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: flickr.com/malicy

Knowing vs. FeelingTechnology vs. Society Future we want vs. Future we inherited


- Richard Slaughter,The Forsight Principle

“The ability to create and maintain a high-quality, coherent and functional forward view and to use the insights arising in useful ways.”

Image Source: flickr.com/inoxkrow

Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: flickr.com/statefarm

How often do you hear this?

CHANGE is the ‘new normal’


“Despite national security strategies that claim “we are entering

an age of uncertainty,” it is not the case that observable new

risks have come into being; what has occurred is that society

has come to understand itself and its problems in terms of risk

management.

What matters is not so much a question of whether or how

the world is more dangerous, more uncertain, or less safe but

how specific representations of risk, uncertainty, danger, and

security are distinctively writing the contours of that world.”

- Louise AmmoreThe Politics of Possibility: Risk and Security Beyond Probability


Present

Time

Possible Futures

Potential Futures

Probable Futures

Preferable Futures

Credit: Candy S, Dunne A

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Growth

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CollapseGrowth

Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: flickr.com/kaspersky flickr.com/dbmerino flickr.com/scolirk

CollapseGrowth Discipline

Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: flickr.com/kaspersky flickr.com/dbmerino flickr.com/scolirk flickr.com/sudhi_yhoo

CollapseGrowth Discipline Transformation


Fictional

Speculative

Rigorous

Alternative

Iterative

Experiential

Dramatic

Image Source: flickr.com/jazzlawyer

Futures Attributes


Fictional

Speculative

Rigorous

Alternative

Iterative

Experiential

Dramatic

Image Source: flickr.com/jazzlawyer

Futures Attributes

World

Social Order

Interaction


Some examples...


A Superstitious Fund

Image Source: asuperstitiousfund.com

A Superstitious Fund


Genetrak

Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: unitedmicrokingdoms.org

Digicars & Digiland


- Marcel Proust

“The real voyage of discovery consists not in seeking new landscapes but in having new eyes.”

Image Source: flickr.com/Notarim


This is Hawaii, Today


Blue HawaiiSilver Hawaii Orange Hawaii Maroon Hawaii


Silver Hawaii

In the aftermath of a worldwide currency and oil crisis, Hawaii suddenly fell back, on its own resources.

Original Source Material: Candy S., Dator J., Dunagan J., Four Futures of Hawaii 2050, available at www.hawaii2050.org


Blue Hawaii

The character and definition of what is “human” has changed profoundly, and would be almost unrecognizable to early humans. In the world of non-human intelligence, “Hawaii” as a place and culture really has little significance any more.



Hawaii is an economic success story, but with some problems and concerns. Tourism continues as the main economic driver in Hawaii, though there are different types.

Orange Hawaii



Maroon Hawaii

After the end of cheap energy sources, most of the world has returned to patterns of local self-sufficiency. Life on the Hawaii islands is a mixture of traditional ways and advanced design.



ServicePre-Service Post-Service

?

Future Worlding for Service Design© 2014 InReality | All Rights Reserved Image Source: flickr.com/Notarim

Create a service in your new world

Tour guide service

Renting S.C.U.B.A. gear

Acquiring gov’t ID card

Food delivery

Refueling a vehicle

Acquiring groceries


Present Journey Map

Present your service + Quick feedback

Select one presenter

Introduce your Hawaii

Introduce your service

2 minutes to present


Let’s add some color...


Identify your actors

Image Source: flickr.com/shavar

Weather report

Traffic report

Crime scene

Local sports team

Local elections

Enact your service in a news report

Voice over

News anchor

“On the scene” Reporter/Weatherman

Character(s) - 2 maxium

2 minutes to present


The futures landscape

The most hidden assumptions

World - Social Order - InteractionWorld - Social Order - Service

Artifacts, artifacts, artifacts

The story

Image Source: flickr.com/vox


Future Worlding for Service DesignSandjar Kozubaev & Chris Livaudais

Thank you InReality @IRpost Sandjar @Sandjar

Future Worlding for Service Design

Leadership & Management

Transcript of Future Worlding for Service Design