Future Web
-
Upload
nicholas-schneider -
Category
Documents
-
view
27 -
download
1
description
Transcript of Future Web
Future Web
Web 2.0
2wayweb
Future Web
Where is the web going? Gartner’s Hype Cycle Experience Web 2.0 Web 2.0 Design Principles Recommended Reading
Where is the Web Going?
Listen to the World – Gartner– CNET – Wired– RSS Feeds– Conferences
Seek Out Thought Leaders– Tim O’Reilly’s Foo Camp – Every October– Web Standards Project webstandards.org– SXSW-Interactive
RSS Feeds
Are you reading RSS Feeds? Are you producing RSS Feeds?
I’m using Sage plug-in for Firefox
What is Web 2.0?
Web 1.0 DoubleClick Ofoto Britanica Online Screenscraping Publishing Taxonomy Sticky
Web 2.0 Google AdSense Flickr Wikipedia Web Services Participation Tagging/Folksonomy Syndication
Experience Web 2.0
Flickr – flickr.com (user as contributor, tagging) del.icio.us – del.icio.us (user as contributor, tagging) Google Map – map.google.com (rich user experience) Tufts Campus Compass – inside.tufts.edu/compass/ MusicPlasma - musicplasma.com (rich user experience) Newsmap - marumushi.com/apps/newsmap/newsmap.cfm Amazon – www.amazon.com (user as contributor) TripAdvisor – www.tripadvisor.com (user as contributor)
Mash-Ups Google Pedometer gmap-pedometer.com Flickr Color Picker krazydad.com/colrpickr/
What is Delicious?
I wonder what XYZ thinks is delicious– Jeff Veen: del.icio.us/veen – Jon Hicks: del.icio.us/jonhicks– Molly: del.icio.us/molly
Wanna know what I think is delicious?– Glenda: del.icio.us/glsims99
(no good tool for discovering delicious feeds that I’m aware of)
Web 2.0 Meme (from FooCamp)
Web 2.0 Design Principles
Quality data and data management RULES! The Long Tail - The Market of One Hackability – Open Architecture Architecture of Participation Harness Collective Intelligence Rich User Experience
Data & Data Management RULES!
Web 2.0 requires a rich database with excellent databases management tools
– Google, Amazon, Maps, Ebay, Netflix
Infoware – not software. Information Application. Amazon – adding to/extending their data
– Editor reviews– Publisher content (bookcovers, inside pages)– Customer reviews– Most popular (based on sales)
SQL is the new HTML
The Long Tail – The Market of One
Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.
Therefore: Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
The Long TailThoughts from Adam Connor
Books– A large fraction of Amazon's sales come from books too obscure for most
"bricks and mortar" bookstores to stock. – The growth of the long tail may change the economics of many
industries. Movies
– When most movies require theatres, only a few movies can be hits at any one time, and the distribution channel is powerful
– When you can download them directly and watch them on an HDTV home theatre, a lot more movies will enjoy at least modest success.
Education– if you can turn courses into digital experiences with minimal manpower for
assessment, you can afford to "teach" courses that are too "esoteric" to be taught in physical classrooms.
Hackability – Open Architecture
Lightweight programming models - loosely coupled systems– AJAX– PHP (as part of the LAMP)– Ruby on Rails– REST
Web Services Barriers to re-use and remix are extremely low. Open source developer community. Innovation in assembly:
– Example - Flickr API - www.flickr.com/services/ – Open API Reference - www.programmableweb.com/apis
Think Syndication not Sticky
Web 2.0 & Open API
“Everything you create online is being ripped apart and recombined with other stuff by thousands of curious geeks.”
“or at least it should be.”
“The easiest way to fail is by trying to control all this.”
– Jeff Veen of adaptivepath.com
Architecture of Participation
1. Pay people to participate
2. Motivate volunteers to participate
3. Users contribute as a side-effect of ordinary use
www.netflix.com
Build Systems That Get Better
the More People Use Them
Wisdom of Crowds by James SurowieckiWhy the Many Can Be Smarter than the Few
Collective Wisdom
A group of independent thinkers can be smarter than the smartest person in the group.
Draws on a diverse set of information sources and opinions
Looks outside their norm (we tend to surround ourselves with people we agree with)
Web 2.0 – Concept Catalyst
Conversations that were once limited to a handful of folks nearby are now conducted amongst thousands of very bright minds all over the world, using blogs and message boards.
Ideas that once would have taken years to work out, now happen in months, as one idea begets another.
The web is changing the nature of collaboration. For hundreds of years, a lot of the value of Universities has
been in getting bright people together in a place where they can interact.
While there are still advantages to face-to-face contact, the web is providing an alternative accessible to a much larger number of actors.
Quote from Adam Connor
Amazon & Netflix
Science of user engagement Invitation to participate on virtually every page Harnesses the power of the users Built in ethic of cooperation – win/win
Harness the Power of Collective Intelligence
Trust your users Users Add Layers of Value Applications that learn from user behavior Users contribute as a side-effect of ordinary use Software gets better the more people use it Emergent user behavior not predetermined
Rich User Experience
Usable– useful, easy to use, likeable, learnable
Multi-sensory– Sight, Sound, Touch
Truly Interactive– Emergent user behavior, Not predetermined, Non-linear
Collaborative Mentally Stimulating
– Emotionally, Intellectually, Socially, Spirtually Satisfying
Rich User Experiences
Arts Social Networks Gaming
Rich Museum Experiences
Turning the Pages – The British Library www.bl.uk/onlinegallery/ttp/ttpbooks.html
PEM Artscape www.pem.org/artscape/index.php
SFMOMA Anderson Project www.sfmoma.org/anderson/
What’s Non-negotiable
Security Durability Mobility Global Audience
Recommended Reading
What is Web 2.0? by O’Reilly www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Programmable Web www.programmableweb.com/matrix