Future Technologies

SatCon Workshop

WAEA TC

Technology

RadarBallpoint PenZipperRocketsTelevisionTransistor

Invention

188718881891190319071940

Production

193319381923193519361950

Development Time

46 years50 years32 years32 years29 years10 years

“Time to Market”

“Product Life Cycle”“TechnologyDevelopment

Timeline”

Developing Products onInternet Time

“Rapidly EvolvingTechnologies”

“Changing CustomerTastes”

“Sweeping RegulatoryChanges”

•Personal Video Recorders (PVRs)•Home Fileservers•Addressable Commercials

•Interactive Multimedia•Web TV

•Digital Television•Advanced Television•HDTV

Technology Development Timeline

Proof of technicalpracticality

Development of a newidea or theory

Possible practicalapplications identified

Market-orientedexperiments

Introducing the new product in the marketplace

Stage 1: Discovery

Stage 2: Observation

Stage 3: Feasibility

Stage 4: Development

Stage 5: Production

- source: Danniel Burrus,Techno Trends

IFE Vs. Home Use

IFE/IIFE• Public Performance

Exhibition• Early Window• Multiple Bitstream• Mobile• Programmed for flight

length

Home• Private Home Use

• Late Window• Single Bitstream• Fixed-location• Programmed for 24/30

The Evolving World of Television

• Convergence… of television, computers, & telecommunications, resulting in interactive multimedia

… Television may become incomplete without the Internet… every TV show will have an Internet component

• PVRs… are changing viewing habits. Fixed-time, channel differentiated (except news) programming may well cease to exist.

Future Technologies

Home Fileserver Controlling:

• Television

• Telephone

• Internet

and…

• “Smart Appliances”

InteractiveMultimedia

Fixed-time, channel-differentiated content will

disappear, replaced by VOD

With only a television signal…

How the hell are you ever gonnaknow how Winkie Dink got overthat river?

In the future, every TV showwill have an Internet component.

Live TV/SatCon- Live news & sports- Fixed-time, fixed-

channel content

Fileserver- Store & deliver content

- VOD or NVOD- Limited e-commerce

Fileserver/Sat Con- Live news & sports- e-mail, telephony

- VOD/NVOD content- unlimited e-commerce

Control

Connectivity

Choice

The Digital Supply Chain

AutomatedSupply Chain

MediaManagement

System

KeyManagement

Satellite & Fiber

Satellite & Fiber

Satellite & Fiber

Digital Cinema

Non-Theatrical

Home Use

The future of IFE is cassetteless delivery.

The future of IFEis connectivity.

The future of IFEis VOD.

The future of IFE is server-based not

cassette-based.

The future of IFE isinteractive multimedia.

Future IFE

1. Be aware of content & regulatory issues, and allow for them in Product Design.

2. Develop open-architecture, TCP/IP systems, using a flexible approach to product development.

3. Come to WAEA TC and talk about:– New Networking Technologies… for connectivity– MPEG4… for multimedia display– SS7… to call forward to the seat– Wireless LANs & Diffused Infrared… in the cabin– Broadband Fiber… for cassetteless delivery