Future Sessions #2 - Killer Content
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2. KILLER CONTENT
Transcript of Future Sessions #2 - Killer Content
2. KILLER
CONTENT
JASON
WHAT’S ALL THE
FUSS?
WHAT’S THE
FUSS
NILHAN
DAN
The Future
Sessions: ONLINE VIDEO HAS
DEMOCRATISED
MEDIA
Daniel Robb
Head of Travel, Google
why video
is
important
to us as
people
how online
video is
changing
what we
consume
how
brands
can get
involved
1 2 3
video is how
we see the world
the power of sight,
sound and motion
regardless of the
screen
29 Google confidential
Digital Consumption continuous to expand
great content
can come from
anywhere
how brands
can get involved
create content
2partner with content creators
promote
with ads
And Remember………Ad Content is often great!!!!!
video is
how we
see the
world
great
content
can come
from
anywhere
brands
can get
involved1 2 3
REBECCA
FAST, MOBILE, SOCIAL, REAL
Keeping up with brand imagery
Insurance ads tested
Travel ads tested
Having seen this advert, we would now like you to tell us how much you agree or disagree with each of the following statements about the brand:
-1
0
1
Is Famous Is Trustworthy Is a high quality brand Is Distinctive
GBNI Tourist Boards: no image (201)
GBNI Tourist Boards: Royalty Free(203)
GBNI Tourist Boards: Premium (200)
Agree strongly
Disagree strongly
Total Sample: 604
C
B
A
Significance Level: A,B,C = 95%
BA C
Mean score on scale of +3 (agree strongly) to -3 (disagree strongly)
DISCOVERY
SIMPLICITY
Thank You
Rebecca SwiftCreative Planning, Getty Images
0203 227 2620
