Future Platform for EZ-Link

Tang Yu FengPan Chun Lei

24 June 2012

2 /2 / What is the future we like to have?

3 /3 / Targeted Audience – You & Me

Millions of similar person-journeys were made in the past.

The data can tell us how all those choices fare against each other.

Crunching…crunching…

Key criteria will be analyzed, you can make an informed decision.

4 /4 / Targeted Audience – Transportation Authority and Operator

0

20000

40000

60000

80000

100000

120000

1AM 2AM 3AM 4AM 5AM 6AM 7AM 8AM 9AM 10AM 11AM 12PM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM 12AMHour

Tra

nsa

ctio

n

Service

SBS.BUS.SERVICE

SMRT.SERVICE

SMRT.BUS.SERVICE

NEL.SERVICE

CCL.SERVICE

BPLRT.SERVICE

SKGLRT.SERVICE

PGLLRT.SERVICE

The data can tell us what the overall demand is and how it is evolving.

Make visible the shifting change in demand, or in supply and in emerging alternatives.

5 /5 / Benefits of Bridging

Better Informed Transporation Users

Effective Transportation Planning

EZ Links Platform to Influence Demand(Incentives, Rewards)

Data

6 /6 / The End

“Vote” for your favorite public transportation choice - by making more use of it.

7 /7 / How It Works“Long” Delay separates “Person Journey”

Start: Point A

Alight: Transit Point ...

“Short” Delay indicated as Transit

Bus 456

Start: Transit Point ...

Alight: Point B

MRT Line X

Start: Transit Point ...

Alight: Transit Point ...

“Long” Delay separates “Person Journey”

Anonymised Person X

Bus 123

Anonymised Person’s Choice

EZ-Link Events

Higher weight for recent data - it may indicate a shift has happened in demand, or in supply

A B

Millions person-journeys made for each scenario

An available choice - voted by rational person journeys