1. PLATFORMS WINTER 2011FUTURE PERFECT& OMI RUSSIA

2. Future Perfect , - 01 . - .02 03 www.futperf.com04 FUTURE PERFECTOnline Market Intelligence , OMI -, , , - , Fortune Global 500.www.omirussia.ru2PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 3. - Future Perfect OMI - , -01 -. , -, - . 02 , -, , -03 - .04 , Shizuka Jane Pye Marketing Director Cambpells Russia .FUTURE PERFECT , - OMI , : , ,1) - , , 2) , . 3) , . - , - , (, TNS Gallup Istar) .. . /, - - Platforms Future Perfect OMI - - -, . . - , , - . 4 - , (), , PLATFORMS .WINTER 2011FUTURE PERFECT Mindshare InnovationOMI RUSSIA 4. -01 - 02 03 .04 FUTURE PERFECT OMI5PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 5. 01 ( ) ,02 . -03 - . 04 . , - , , , FUTURE PERFECT. . OMI , - Future Perfect Platforms , - . - ., , , , , , . , . - , , . -( ), , , , . . .6PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 6. 01 , 02 03 , 04 FUTURE PERFECT OMI , .7PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 7. 01 , -02 . . 03 , 04 , , , , , , . .FUTURE PERFECT OMI , 70% , - - , - . , , . , -. . , , - / . , , . , , , .8PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 8. - 33,6%01 CAPI (computer-aided personal 1 34% interviewing). 100 .1 32,4%02 03 04 1369 . . FUTURE PERFECT 50% OMI 50%1619 24,7%2024 25,4%2534 25,3%3544 24,6%10PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 9. 4 : , 01 : .02 ;03 ;104 . - . , - . FUTURE PERFECT c.2 OMI . , - . .34 . . , - . . : = 11PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 10. , 2010 2011 -Afisha.ruLiveInternet.ruPromodj.ru . Aif.ru LiveJournal.comRambler.ru01 Auto.ruLoveplanet.ruRBC.ru Autorambler.ru Lookatme.ruRG.ru02 , Babyblog.ruMail.ruRutube.ru03 .Championat.ruYouTube.comSmotri.com04 Cosmo.ru Mail.ru Snob.ru Echomsk.ru Mail.ru -Sportbox.ru , , , -Expert.ru Twitter.com FUTURE PERFECT .Facebook.com Mail.ru Tvigle.ru OMI Forbes.ruMail.ru Utro.ru, Mail.ru , Gazeta.ruMamba.ru Vedomosti.ru Gzt.ru Mhealth.ru Vesti.ru , Kinopoisk.ru Maximonline.ru Vkontakte.ru mail.ru , Kommersant.ruOdnoklassniki.ru Woman.ru , , KP.ruPassion.ru WomanJournal.ru . Lenta.ru Pravda.ruYandex.ru Twitter.com Facebook.com - , , - . .12PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 11. , , 12. 01 - = 1 , - ,02 . . -03 , , , .04 , . < 1 , - : - FUTURE PERFECT , - OMI . , - . . - > 1 , . : - , - , - , - , , , . . , , , , -, , , .14PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 13. , - , , 01 , , . 02 . ,03 , , . .04 FUTURE PERFECT , OMI , - . . , / . . , , ,, . , , , ,, . . , .15, , . .PLATFORMS, , , ,WINTER 2011 . .FUTURE PERFECTOMI RUSSIA 14. .01 , , , 02 , 03 , . 1.56 , 04 1.56 1.56 .47% FUTURE PERFECT , OMI , , . , 47% . 15. , 1.2. , .16PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 15. www.yandex.ru www.rambler.ru 01 02 03 04 0.85 0.60 25%17.8% .4 6 0. 18%0. 18.5%21 .9 667 FUTURE PERFECT%%1.0 6.548 OMI61 0.820.70 1.47 0.5133.6%18.7% 11.6%16.1% 60. 12.9%0. 9.2% 360647 % .1% 1.1. 6 .7 1620 1.46 1.08 32.2% 23.9% Yandex.ru . Rambler.ru . , -17 , . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 16. www.mail.ruwww.kinopoisk.ru 01 02 03 04 1.09 1.41 32.2%41.6% .5 80. 23.9% 1. 41.1% 14 44 8 4987 FUTURE PERFECT%% 1. 0..957 OMI 1.30 0.630.36 1.11 29.8% 14.5%25.4% 8.2% 0. 17.4%9% 2 0. 17.9% 19 2599 920.1. % 0 . 131.34 0.92 29.6% 20.3% Mail.ru Kinopoisk.ru, , , , , 18 . - ( ), . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 17. www.odnoklassniki.ruwww.my.mail.ru 01 02 03 04 1.241.25 36.7% 36.8% 2 57.4% 2 63.1%38 757.0.20. FUTURE PERFECT% 0.%9 83. OMI35 2.49 0.87 0.871.9544.6%19.8%19.9%57% 4% 89% 51. 24.2%1. 25.6%8025321.0. .. 15 130.8 0.81 17.6% 18% Odnoklassniki.ru, , - mail.ru, , - . , . -19 - , / . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 18. www.facebook.ruwww.vkontakte.ru 01 02 03 04 1.21 1.97 35.6%58.1% 42 83 2 61.9%2 72.2% .2 .6 1 FUTURE PERFECT% 0.%2 5.7 50 OMI 2.65 2.19 50.2% 60.7%20.5% 0.91.4 32% 77 .1% 21. 27.4% 1. 6.8%541 3 % 90. 1. .6 23 110.68 1.36 15.1% 30.1% Facebook.com , -Vkontakte.ru , - , - 20 . . - PLATFORMS . -WINTER 2011 , -FUTURE PERFECT, .OMI RUSSIA 19. www.liveinternet.ru www.livejournal.ru 01 02 03 04 1.170.97 34.4% 28.7%.3 6 1. 49.4% 2 58.6%43 8.1 1 8 FUTURE PERFECT %%0.30 .8 OMI50 0.831.601.93 1.0744.2%36.7%24.3%18.9% 6% 61. 32.2% 3% 11. 32.3% 2.9667 1. 6 0 .. 14 180.860.85 18.9% 18.8% LiveInternet.ru , - Livejournal.ru - , . -, , , -21 . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 20. www.twitter.ru www.love.mail.ru 01 02 03 04 1.04 1.41 30.7%41.5% .7 4 .3 4 2 61%1. 47.4% 42 88.272 FUTURE PERFECT %% 0. 0.2 OMI 42 1.07 1.620.76 1.17 24.5%26.6% 17.4% 37.1% 6 4% 91. 32.2% 1. 22.9% 88 186 .1% 0.0. 6 . 1313 1 0.7 22.1% 15.4% Twitter.ru mail.ru , , - , 22 . . , , -PLATFORMS , , , WINTER 2011 -.FUTURE PERFECTOMI RUSSIA 21. www.mamba.ruwww.loveplanet.ru 01 02 03 04 1.55 1.46 45.8%43.1%85 1. 52.1%951. 43%56 8 FUTURE PERFECT% .1%0.0. 9.94347 OMI 0.891.03 0.62 0.6720.4%23.6%15.3%14.1% 6% 6 % 91. 29.9%1. 23.9% .9754230. 0 12. 14 0.51 0.6 11.3% 13.2% Mamba.ru , - Loveplanet.ru, , , -, 23 . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 22. www.expert.ruwww.forbes.ru 01 02 03 04 0.670.29 19.7%8.7% 0. 17.4% 71 41 631. FUTURE PERFECT %27.1% 0. .9.671 OMI 35% 0.86 0.472.29 1.15 26.3% 52.2% 10.9%19.7% 5% 51. 35.5% 1. 22.8%15 9 1883 %1. 0. .4 . 1714 1.55 1.48 34.2% 32.6% Expert.ru - Forbes.ru - , .24 , . , , , - .PLATFORMS .WINTER 2011FUTURE PERFECTOMI RUSSIA 23. www.snob.ru www.echo.msk.ru 01 02 03 04 0.92 0.47 27%14% 0. 18.9%020. 20.4%.8 21 6974 FUTURE PERFECT %%1.1..651 OMI56 1.42 1.04 1.420.7532.4%32.4%23.7%17.2% 2% 7 781. 24.3%1. 25.8%02533% 0.1. .8 . 16111.22 1.22 27% 26.9% Snob.ru - Echo.msk.ru , , .25 , . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 24. www.kp.ru www.aif.ru 01 02 03 04 0.10.36 3%10.5% 0. 11.5% 610. 3.3%.5 6112 42 FUTURE PERFECT %.1%1.0.31 OMI58 0.420.59 1.1720.5%26.7%13.5% 0.9 9.6% 7% 65% 90. 11.1% 0. 11% 4657 570. 0. . 10 0.62 1.38 13.7% 30.5% Kp.ru Aif.ru . - .26 PLATFORMS.WINTER 2011FUTURE PERFECTOMI RUSSIA 25. www.gzt.ruwww.gazeta.ru 01 02 03 04 0.62 0.23 18.4%6.7% 0. 6.7%21.3 1 0. .2%1 24 FUTURE PERFECT %%1.831..2 OMI5661 0.27 0.32 0.58 0.6314.3%13.3%7.4% 6.1% 2% 40. 7.4%8. 590. 10.2% 538539% 0. 0. 8. 0.55 0.84 12.2% 18.5% Gzt.ru Gazeta.ru - , . . -27 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 26. www.kommersant.ru www.rbc.ru 01 02 03 04 0.250.26 7.3%7.7% 5% 6 0. 7.9%3% 3 0. 4.8% 00 17 29 FUTURE PERFECT1.1. . . OMI5352 0.420.69 1.61 1.7436.6%15.9%39.7%9.5% 15 999% 20. 13.9%1. 22.5%916720. .% 0 . 131.141.51 25.2% 33.3% Kommersant.ru Rbc.ru - , 28 . .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 27. www.vedomosti.ru www.vesti.ru 01 02 03 04 0.22 0.3 6.6% 8.9% .6 4 0. 7.4% 0. 4.4% 152 0 16 1.27 FUTURE PERFECT%%1..7 55 OMI 0.99 0.25 0.410.7622.6% 17.2%5.8%9.4% 8% 30. 15.3% 0. 10.3% 14579 53% 1.0. .2 170.79 1.07 17.5% 23.6% Vedomosti.ru Vesti.ru, , . , 29 - . -PLATFORMS .WINTER 2011FUTURE PERFECTOMI RUSSIA 28. www.lenta.ruwww.utro.ru 01 02 03 04 0.23 0.51 6.8% 15.1%.8 4 0. 11.8%.8 8 0. 6.2% 052 023 43 FUTURE PERFECT%%1.1. OMI54 0.42 0.540.33 0.5712.9%12.4% 9.7% 7.7% 0. 16.1%0. 9.1%78 7. 518347 %0.0. 7% .8 11 0.95 0.88 20.9% 19.4% Lenta.ru - Utro.ru Lenta.ru, , . 30 . . - .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 29. www.pravda.ruwww.rg.ru 01 02 03 04 0.54 0.18 15.9% 5.3% 8 4% 3 0. 9.2% 0. 14.3% .90 52 33 FUTURE PERFECT %1. 0 .6 . 49 OMI52 1.04 0.37 0.7623.8% 22.9% 17.5%8.4%1 45% 60. 11.1% 0. 14.5% .98 7557%0. 0 .7 . 12 141.151.28 25.4% 28.2% Pravda.ru Rg.ru . .31PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 30. www.mhealth.ru www.maxim.ru 01 02 03 04 1.25 2.01 36.8%59.3% .8 6.9 4 0. 16.1%0. 26.7% .952 0 5897 FUTURE PERFECT %%1. 0 OMI 48 0.910.92 1.55 1.51 20.9%34.5% 35.6% 20.9% 1. 19.8% 6% 3591. 19.5% 2 0201.1%1. 1. . 24181.35 0.9 29.9% 19.8% Mhealth.ru Maxim.ru, , , . 32 , - , . .PLATFORMS WINTER 2011 .FUTURE PERFECTOMI RUSSIA 31. www.cosmo.ru www.woman.ru 01 02 03 04 1.8 1.09 53.2%32.1% 1. 34.6%.2 7 1. 32.6% 12 19 1.26 FUTURE PERFECT % 6%1.. OMI 5564 1.40 1.08 1.9444.2% 24.7% 29.6% 32.1%1.3 .9 3 1. 21%20 321. 30.5% .0 057 % 1.% 2 8 301.12 1.12 24.7% 24.7% Cosmo.ru -Woman.ru . . -33 . - , , , .PLATFORMS , ,WINTER 2011 .FUTURE PERFECTOMI RUSSIA 32. www.lady.mail.ruwww.womanjournal.ru 01 02 03 04 0.970.86 28.8% 25.5% 0. 23.5% .7 82% 5 0. 25.3% 20 92 85 FUTURE PERFECT%1.1. .64 OMI53 0.99 1.35 1.1630.9%22.7%26.5% 27.5% 1.2 9% 4031. 19.6%1. 25.3%60131%1.1. .7 . 15 241.150.98 25.3% 21.6% mail.ru Womanjournal.ru , , - , .34 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 33. www.passion.ruwww.promodj.ru 01 02 03 04 1.63 1.47 48.1%43.5% .6 8 0. 13%21 1.30.4% 8 1147 FUTURE PERFECT%.1%1.0.6144 OMI 0.89 0.95 1.06 1.3320.4%30.4% 21.7%24.1% 931. 23.9%0. 11.1% 732357.1% .1% 0.0. 11 14 0.92 0.84 20.4% 18.5% Passion.ru Promodj.ru , . , -35 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 34. www.afisha.ru www.lookatme.ru 01 02 03 04 1.23 1.6 36.4% 47.4% 0. 17.6% .7 21. 31.6% 411561. FUTURE PERFECT%.1%1. 471 56 OMI 0.68 1.38 0.33 1.7339.5%15.7% 31.6%7.5% 5% 90. 14.1%6 1. 6.8% 6730.3 9 0. 1% . 9.10 1.341.19 29.5% 26.3% Afisha.ru Lookatme.ru , , - 36 . . , PLATFORMS / . WINTER 2011 , FUTURE PERFECT , .OMI RUSSIA 35. www.smotri.ru www.tvigle.ru 01 02 03 04 2.03 2.02 60% 59.5% 4.1% 3 0. 26.2%1. 27.7%42 890195 FUTURE PERFECT% 0.0..647 OMI 1.040.630.5223.8%14.4% 0.411.9%9.2% 0 19% 7.1 47 74 0. .7% .9% 0.9 50.% 8 .3 11 0.440.65 9.7% 14.3% Smotri.com Tvigle.ru - . .37PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 36. www.youtube.ru www.rutube.ru 01 02 03 04 2.27 1.94 67.1% 57.2% .8 2021. 29%1. 37.7% 90537 FUTURE PERFECT %% 0.1..4 OMI51 46 0.450.58 0.47 0.72 16.5% 10.2%10.8%13.4% 3% 8 9. 650. 14.6%0. 1.6% 676 1 8%60. 0. . 10 0.360.39 7.9% 8.7% Youtube.ru Rutube.ru - , .38 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 37. www.babyblog.ru www.deti.mail.ru 01 02 03 04 1.230.8 36.2% 23.7% .9 7.8 6 2 55.3% 1. 33.8% 9 2.0 23 FUTURE PERFECT%%0.1. 148 OMI63 2.23 0.951.41 1.1232.4%25.5%21.6%51.1% .9 40 18.7%1. 25.5%.8 .9.032% %2 62 .6 42 302.121.30 46.8% 28.8% Babyblog.ru , - Deti.mail.ru , , , 39 - . , /-PLATFORMS . WINTER 2011 , , -FUTURE PERFECT .OMI RUSSIA 38. www.championat.ru www.sportbox.ru 01 02 03 04 0.27 1.34 7.9%39.5% 423 45 0. 21%0. 20.6%97675 FUTURE PERFECT% 0.0.%.647 OMI 0.81 0.380.7720.6%18.5%0.917.7%8.7% 0. 8.7%0. 12.1% 23 529620.45%1. % .7 13 0.790.4 17.5% 8.9% hampionat.ru - Sportbox.ru , - , - .40 . PLATFORMS, .WINTER 2011FUTURE PERFECTOMI RUSSIA 39. www.auto.ru www.autorambler.ru 01 02 03 04 0.42 0.40 12.3%11.8% .3 450 990. 11.6% 0. 14.5% 42 8 5342 FUTURE PERFECT%.0.% 0 OMI 0.86 0.690.7422.9%15.8% 19.7%17.1% 1 0. 8.9%6. 430. 13.2% 9. 63646% 6%0. 0. 86 1.13 0.89 24.9% 19.7% Auto.ru , Autorambler.ru . . -41 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 40. 10 - (%) (%)01 . , YouTube.com 67.1Vkontakte.ru 72.2 , - Smotri.com60.0Odnoklassniki.ru 63.102 , ,Tvigle.ru 59.5Facebook.com 61.9 Maximonline.ru59.3Twitter.com61.003 Vkontakte.ru58.1LiveJournal.com58.604 . - Rutube.ru 57.2Mail.ru 57.4 Cosmo.ru53.2Babyblog.ru55.3 Passion.ru48.1Loveplanet.ru52.1 FUTURE PERFECT -Lookatme.ru 47.4LiveInternet.ru49.4 Mamba.ru45.8Mail.ru 47.4 OMI . Promodj.ru43.5Mamba.ru 43.0 (%) (%) (%) Vkontakte.ru 60.7 Babyblog.ru42.6 Babyblog.ru46.8 Odnoklassniki.ru 57.0 Mail.ru 30.9 Expert.ru34.2 Babyblog.ru51.1 Woman.ru 30.9 RBC.ru 33.3 Facebook.com 50.2 Mail.ru 24.9 Forbes.ru32.6 Mail.ru 44.6 Mhealth.ru 24.1 Yandex.ru32.2 LiveJournal.com44.2 Vkontakte.ru 23.1 Aif.ru 30.5 Twitter.com37.1 Championat.ru23.0 Vkontakte.ru 30.1 LiveInternet.ru36.7 Yandex.ru20.7 Mhealth.ru 29.9 Mhealth.ru 35.6 Cosmo.ru 20.0 Mail.ru29.6 Snob.ru32.4 Mail.ru19.0 Afisha.ru29.5 Mail.ru 32.4 Maximonline.ru 18.6 Mail.ru 28.8 (%) (%) (%) Lookatme.ru36.8 Forbes.ru52.2 Expert.ru 71.1 Vkontakte.ru 36.8 Cosmo.ru 44.2 Lookatme.ru 71.1 Expert.ru35.5 Kommersant.ru39.7 WomanJournal.ru 64.742 LiveJournal.com32.3 Lookatme.ru39.5 Cosmo.ru64.2 LiveInternet.ru32.2 RBC.ru 36.6 Babyblog.ru 63.8 Twitter.com32.2 Mhealth.ru 34.5 Yandex.ru 61.5PLATFORMSCosmo.ru 30.5 Yandex.ru33.6 Gzt.ru61.2WINTER 2011Loveplanet.ru29.9 Snob.ru32.4 Passion.ru61.1FUTURE PERFECT Facebook.com 27.4 Vkontakte.ru 32.0 Aif.ru58.5OMI RUSSIA Echomsk.ru 25.8 Mail.ru 30.9 Kinopoisk.ru57.9 Odnoklassniki.ru 25.6 Promodj.ru 30.4 Snob.ru 56.8 41. , Mail.ru 1.5 Babyblog.ru2.8 Championat.ru 1.501 , . Vkontakte.ru 2.6 Yandex.ru 1.5 02 Odnoklassniki.ru 2.4 Promodj.ru1.503 . YouTube.com2.3 Kinopoisk.ru1.404 Facebook.com 2.3 Snob.ru 1.4 Babyblog.ru. Forbes.ru2.3 Aif.ru1.4 -Twitter.com2.2 Afisha.ru 1.3 FUTURE PERFECT , Twitter.com Forbes.ru.LiveJournal.com2.1 Sportbox.ru 1.3 OMI Mail.ru 2.1 Echomsk.ru1.3 1 1.1 Smotri.com 2.0 RG.ru 1.3 . - Mail.ru 2.0 WomanJournal.ru 1.3 , - . Tvigle.ru2.0 Gzt.ru1.2 Woman.ru 2.0 Pravda.ru 1.2 - Maximonline.ru 2.0 KP.ru 1.2 , Rutube.ru1.9 Auto.ru 1.1 (), Cosmo.ru 1.9 Vesti.ru1.1 , , Loveplanet.ru1.9 Gazeta.ru 1.1 , - Lookatme.ru1.9 Rambler.ru1.1 , LiveInternet.ru1.8 Utro.ru 1.1 . Expert.ru1.8 Lenta.ru1.0 Mail.ru 1.7 Vedomosti.ru1.0 Kommersant.ru1.7 Autorambler.ru1.0 Passion.ru 1.6 Mail.ru 1.6 RBC.ru 1.643 Mamba.ru 1.6 Mhealth.ru 1.6PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 42. , , 43. 01 5 - = 1 - 5 , 2 02 , . . -03 .04 < 1 - FUTURE PERFECT . . , OMI . > 1 -, - . , . . 11 - , 1 . 0.5 1.5 ( 0.1 ).45PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 44. % 0 20 40 60 80 100 , , , .01 02 , 03 , 04 , , . , FUTURE PERFECT , OMI , e . , , - , . , , - , - .46PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 45. www.yandex.ru % 0 2040 60 80 10001 , 26 Yandex.ru , 2 02 16, -03 3. 04 , 6 . , 1 , 0 . FUTURE PERFECT 2 OMI, 0 , 0 3 2www.rambler.ru % 0 2040 60 80 100 , 19 Rambler.ru - , 2 , 12 . 1 . , 4 - , 1 . , 1 1, 1 , 247 2 2PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 46. www.mail.ru % 0 2040 60 80 10001 , 14 Mail.ru , 2 , -02 7 . ,03 3 -04 , 3 , , 5, , - , 1. FUTURE PERFECT 3 - OMI, 1. , 1 4 1www.kinopoisk.ru % 0 2040 60 80 100 , 15 Kinopoisk.ru , 24 11 , 22 , 35. , 0 , 1 - 2, . , 1 , 1 . 48 2 4 .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 47. www.odnoklassiniki.ru % 020 40 60 80 10001 , 8 Odnoklassniki.ru , 4 02 4 , 03 7, -04 , 4 . , 17 - , 4 . FUTURE PERFECT 9 OMI, 3 , 4 7 8www.my.mail.ru % 020 40 60 80 100 , 7 mail.ru , 5 4, , 7 , 4. - , 14 , 3, - 8 . , 3, , , 1 , 49 7 . 3PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 48. www.vkontakte.ru % 0 20 4060 80 10001 , 7 Vkontakte.ru - , 7, , -02 5, , -03 11 .04 , 9 , , 26 , - , 0 . , FUTURE PERFECT 17 - OMI, 1 . , 0 - 13. 0www.facebook.ru % 0 20 4060 80 100 , 18 Facebook.com - , 43 , , 15 . 32 - , 13 . , 11 , , 3, , 5 . , 2 , 1.50 58 6PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 49. www.liveinternet.ru % 0 2040 60 80 10001 , 14 Liveinternet.ru - , 29 -02 11 , , ,03 25 .04 , 22 , , 9 , , 5, . FUTURE PERFECT 9 - OMI, 6. , 3 27 6www.livejournal.ru % 0 2040 60 80 100 , 24 Livejournal.ru - , 19 25 . - 15 - , 15 . , 5 - , 2. 4, 2 , 151 14 3PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 50. www.twitter.ru % 0 20 40 60 80 10001 , 17 Twitter.com , 18 ,02 17. -03 15 -04 , 28 . - , 7 , 1 , . FUTURE PERFECT 1 OMI, 1 . , 0 27 1www.love.mail.ru % 0 20 40 60 80 100 , 3 Znakomstva.mail.ru , 3 , 2 . - 4 - , 5 / , 34 , , 7 . - 15 , 11 . , 4 52 17. 6PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 51. www.mamba.ru % 0 204060 80 10001 , 3 Mamba.ru - , 6 -02 1 , /03 4 . -04 , 3 - , 49 . , 5 - FUTURE PERFECT 25 . OMI, 10 , 1 25 1www.loveplanet.ru % 0 204060 80 100 , 4 Loveplanet.ru - , 6 , 1 , 7 . , 4 , 39 , , 10 . - 13 ., 20 , 353 32 4PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 52. www.expert.ru % 0 20406080 10001 , 68 Expert.ru , 28 02 58 .03 26 04 , 51, , , 1 - , 5. - FUTURE PERFECT 3 , OMI, 0 . , 4 - 1 . 28www.forbes.ru % 0 20406080 100 , 78 Forbes.ru , 33 - 64 27 . - , 60 , - , 1 . , 9 0, , , 1 . , 2 -54 4 . 29PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 53. www.snob.ru % 020406080 10001 , 59 Snob.ru , - , 24 , 02 62, -03 22 . 04 , 27 , 0 . , 11 FUTURE PERFECT 5 , . OMI, 3 , , 0 - 11. 8www.echo.msk.ru % 020406080 100 , 59 Echo.msk.ru , 9 - 55 , , 28 - , 32 . , 2 , - , 2 . 1 , 0 . , 4 .55 2 29PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 54. www.kp.ru % 0 20 4060 80 10001 , 59 Kp.ru - , 18 02 27 . -03 10 04 , 23 . , 4 , 4 - FUTURE PERFECT 2. OMI, 3 , 12 4 39www.aif.ru % 0 20 4060 80 100 , 56 Aif.ru - , 19 , 41 , 14 . , 32 , 3 . - , 7 3 -, 3. , 10 .56 3 53PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 55. www.gzt.ru % 0 204060 80 10001 , 22 Gzt.ru - , 10 , -02 16 .03 4 04 , 20 . , 2 , 4 FUTURE PERFECT 6 OMI, 2 , 2 2 16www.gazeta.ru % 0 204060 80 100 , 45 Gazeta.ru - , 8 , 27 4 - , 20 . , 0 , 11 . 1 , 2 . , 757 1 36PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 56. www.kommersant.ru % 0 20406080 10001 , 77 Kommersant.ru - , 20 02 66 , -03 15 . -04 , 52 , 1, , 9 . FUTURE PERFECT 1 OMI, 1 . , 3 3 32www.rbc.ru % 0 20406080 100 , 73 Rbc.ru , 3, 63 . 2, , 8, , - , 1 , , 4 . 2 , 1 . , 358 1 10PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 57. www.vedomosti.ru % 02040 60 80 10001 , 60 Vedomosti.ru - , 3 02 49 . -03 1 .04 , 9 , 1 . , 1 FUTURE PERFECT 0 OMI, 0 , 1 0 16www.vesti.ru % 02040 60 80 100 , 56 Vesti.ru , 2 34 1 . - , 4 , , 1 - , 4 . 1 ., 1 , 259 0 14PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 58. www.lenta.ru % 0 2040 60 80 10001 , 38Lenta.ru , 10 , ,02 24 , -03 6 . -04 , 28 . , 2 , 6 . FUTURE PERFECT 3 OMI, 1 , 5 4 25www.utro.ru % 0 2040 60 80 100 , 27 Utro.ru , , , 4 . - 15 - 1 , , , 5. , 3 , 3 3, 3 , 160 3 11PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 59. www.pravda.ru % 0 20 40 6080 10001 , 46 Pravda.ru - , 5 02 33 03 3 -04 , 10 , , 0 . , 5 - FUTURE PERFECT 17 . OMI, 0 , 13 2 24www.rg.ru % 0 20 40 6080 100 , 64 Rg.ru , 2, 48 . 0 , 5 . , 2 , 4. 1, 2 , 361 0 12PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 60. www.mhealth.ru % 0 20 40 60 80 10001 , 11Mhealth.ru , 7 , 02 11 .03 6 04 , 15 , 7 . , 1 . FUTURE PERFECT 5 OMI, 2 , 1 14 7www.maxinonline.ru % 0 20 40 60 80 100 , 9 Maximonline.ru , 9 . 9 7 . , 13 , , , 14 . , 0 2, 1 , 062 19 2PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 61. www.cosmo.ru % 0204060 80 10001 , 5 Cosmo.ru - , 25 02 5 -03 29. , 04 , 33 , 15 . - , 2 FUTURE PERFECT 3. , OMI, 2, . , 0 46 2www.woman.ru % 0204060 80 100 , 5Woman.ru , - , 7 9 . 7 , 7 , - , 14 . , 0 . 2, 0 , 263 5 2PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 62. www. lady.mail.ru % 020 40 60 80 10001 , 6 mail.ru , , 4 -02 6 -03 4 . 04 , 5 , 12 , - , 3 . FUTURE PERFECT 5 . OMI , 4 , 2 5 4www. womanjournal.ru% 020 40 60 80 100, 5Womanjournal.ru , 6 3 . - 5 , 8 - , 7, . , 1 3. , 0 , 164 9 2PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 63. www.passion.ru % 0 2040 60 80 10001 , 6 - , 6 Passion.ru02 6 -03 6, . -04 , 13 . , 11 , 2 FUTURE PERFECT 6 OMI, 4 , 0 11 0www.promodj.ru % 0 2040 60 80 100 , 7 Promodj.ru - , 11 - 10 , - 11 . , 21. , 9 , 2 4, 5 , 165 20 0PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 64. www.afisha.ru % 0 204060 80 10001 , 14 , 18 Afisha.ru 02 17 -03 1 , .04 , 43 - , 5 . , 4 FUTURE PERFECT 2 OMI, 2 , 5 27 , 18 .www.lookatme.ru % 0 204060 80 100 , 13 Lookatme.ru - , 16 - 21 . 16 , , 37. - , 8 , , 5 . - 0 ., 3 , 366 32 0PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 65. www.smotri.ru % 0 20 40 60 80 10001 , 1 Smotri.ru , 2 02 1 .03 2 04 , 3 , , 25 . - , 2 . FUTURE PERFECT 17 OMI, 2 , 1 10 1www.tvigle.ru % 0 20 40 60 80 100 , 5 Tvigle.ru - , 12 , , 2 . - 2 , 12 , - , 14 . , 2 7 ., 10 , 067 31 0PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 66. www.youtube.com % 020 40 60 80 10001 , 5 Youtube.com , 5 02 5 . 03 4 04 , 7 - , 20 , , 0. - FUTURE PERFECT 9 . OMI, 0 , 0 10 0www.rutube.ru % 020 40 60 80 100 , 3 Rutube.ru - , 5 2 2 . , 5 , 24 . , 0 11, 1 , 168 10 0PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 67. www.babyblog.ru % 0 20 40 608010001 , 2 Babyblog.ru , 65 -02 0 . -03 81 , 04 , 24 . , 13 , , , 33 FUTURE PERFECT 10 OMI, 25 - , 0 . 24 . 16www.deti.mail.ru % 0 20 40 6080100 , 12 mail.ru , 3 9 . 2 , 4 , 4 . , 1 2, 3 , 169 4 4PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 68. www.championat.ru % 02040 60 80 10001 , 12 Championat.ru , 29 02 4 , -03 27 . , 04 , 29 - , 3 . , 2 - FUTURE PERFECT 7 , OMI, 3 , 2 . - 18 . 8www.sportbox.ru % 02040 60 80 100 , 21 , 2 7 , 2 , 1 - , 2 . , 1 . 2, 0 , 170 2 1PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 69. www.auto.ru % 0 2040 60 80 10001 , 26 Auto.ru , 14 -02 6, , -03 19 . -04 , 36 . , 1 , , 2 FUTURE PERFECT 2 , OMI, 1. , 2 13 15www.autorambler.ru % 0 2040 60 80 100 , 20 Autorambler.ru , 14 5 , - 17 , , 25 . , 5 , 3 . 0 , 1 , , 1 71 8. 12PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 70. . - Afisha.ru0.70 Forbes.ru1.50 Championat.ru0.7001 , -Kommersant.ru1.40 Cosmo.ru 0.70 . -Expert.ru1.30 LiveInternet.ru0.7002 , -RBC.ru 1.30 Mail.ru0.7003 . Snob.ru1.30 Mhealth.ru 0.7004 Echomsk.ru 1.20 Maximonline.ru 0.70 Vkontakte.ru 1.20 Autorambler.ru 0.60 , FUTURE PERFECTFacebook.com 1.10 Gzt.ru 0.60 OMI Forbes.ru, Kommersant.ru,LiveJournal.com1.10 Mail.ru 0.60Expert.ru, RBC.ru, Snob.ru.Twitter.com1.10 Rambler.ru 0.60 Aif.ru 1.00 Utro.ru0.60 1.2 0.8 Lookatme.ru1.00 Woman.ru 0.60 . RG.ru1.00 Loveplanet.ru0.50 Vedomosti.ru 1.00 Mail.ru 0.50 0.7 Odnoklassniki.ru 0.90 Mail.ru 0.50 - -Promodj.ru 0.90 Mamba.ru 0.50. Vesti.ru 0.90 Passion.ru 0.50 Auto.ru0.80 Rutube.ru0.50 , - Babyblog.ru0.80 Smotri.com 0.50 Gazeta.ru0.80 Tvigle.ru0.50 , - Kinopoisk.ru 0.80 WomanJournal.ru0.50 . KP.ru0.80 Lenta.ru 0.80 YouTube.com0.80 Mail.ru 0.8072 Pravda.ru0.80 Sportbox.ru0.80PLATFORMSYandex.ru0.80WINTER 2011FUTURE PERFECTOMI RUSSIA 71. , 72. 01 = 1 02 . -03 ( 1 , 5 ). . -04 3, 4, 5 - . . FUTURE PERFECT < 1 OMI - - . , 3 , .5 , . > 1 - . 35 , , . - .74PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 73. Utro.ru1.0 . Kommersant.ru1.1 Twitter.com1.001 Vedomosti.ru 1.1 Facebook.com 1.0 1.1 Yandex.ru1.1 WomanJournal.ru1.002 RBC.ru 1.1 Cosmo.ru 1.003 Kinopoisk.ru 1.1 Passion.ru 1.004 1 -Championat.ru1.1 LiveJournal.com1.0 .Sportbox.ru1.1 YouTube.com1.0 FUTURE PERFECT 0.9 Forbes.ru1.1 Mail.ru1.0 OMI , RG.ru1.1 Autorambler.ru 1.0 Expert.ru1.1 Mail.ru 1.0 . Afisha.ru1.1 Vkontakte.ru 0.9Promodj.ru 1.1 KP.ru0.9Pravda.ru1.1 Mail.ru 0.9Echomsk.ru 1.1 Rutube.ru0.9Auto.ru1.1 LiveInternet.ru0.9Mhealth.ru 1.1 Tvigle.ru0.9Babyblog.ru1.1 Smotri.com 0.9Gazeta.ru1.1 Odnoklassniki.ru 0.9Mail.ru 1.0 Aif.ru 0.8Gzt.ru 1.0 Loveplanet.ru0.7Lookatme.ru1.0 Mail.ru 0.7Vesti.ru 1.0 Mamba.ru 0.7Lenta.ru 1.0Woman.ru 1.0Rambler.ru 1.075Maximonline.ru 1.0Snob.ru1.0PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 74. 75. 01 = 1 . , -02 , 1) - , , 03 , 2) , 04 - . , 3) . > 1 - FUTURE PERFECT OMI . - , , - . ( ). . = < 1 - , , -, - , . . , - . 1, 2, 3 .! - 1, 2, 3 . - ., , . , - -77 , .PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 76. Vedomosti.ru 1.18 Forbes.ru3.78 Championat.ru1.1801 Vkontakte.ru 3.00 LiveInternet.ru1.14 Kommersant.ru2.75 Aif.ru 1.0702 Expert.ru2.60 Vesti.ru 1.0503 Facebook.com 2.49 Afisha.ru1.0404 Twitter.com2.46 Mail.ru1.04 Babyblog.ru2.37 Pravda.ru1.01 FUTURE PERFECT LiveJournal.com2.34 Auto.ru0.99 OMIRBC.ru 2.32 Gazeta.ru0.93Lookatme.ru1.96 Tvigle.ru0.89Odnoklassniki.ru 1.85 Smotri.com 0.89Snob.ru1.84 Rutube.ru0.87YouTube.com1.79 KP.ru0.87Echomsk.ru 1.72 Lenta.ru 0.86Mail.ru 1.55 Passion.ru 0.81Promodj.ru 1.46 Mail.ru 0.77RG.ru1.44 Gzt.ru 0.76Maximonline.ru 1.43 Loveplanet.ru0.67Cosmo.ru 1.33 Rambler.ru 0.67Yandex.ru1.32 Utro.ru0.65Mail.ru 1.27 WomanJournal.ru0.63Kinopoisk.ru 1.26 Mail.ru 0.60Woman.ru 1.23 Autorambler.ru 0.57Sportbox.ru1.20 Mamba.ru 0.52Mhealth.ru 1.2078PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 77. Forbes.ru. 1.2 0.8 - - 01 , - .02 .03 0.8 -04 - 2 3 Vkontakte.ru, Expert. , ru, Kommersant.ru, Facebook.com, Twitter.com, Babyblog.ru, . FUTURE PERFECT LiveJournal.com, RBC.ru. , - OMI . 1.2 , , - , , . .79PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 78. FUTURE PERFECT , ,01 , - Look and Feel . .02 , -03 -04 -, , - . , , , -Future Perfect IP FUTURE PERFECT . - . OMI -. - , . +7 903 0035371 +7 499 5000492johnmarkfitz@futperf.comwww.futperf.com81PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 79. OMI ONLINE MARKET INTELLIGENCE Online Market Intelligence (OMI) OMI : , 01 , - , -B2B IT- 02 , , 03 Fortune Global 500. -04 , OMI Kinesis Survey Technologies, LLC. , , , , FUTURE PERFECT . OMI . OMI - , OMI - . - , () -(). Mktg Inc. . OMI : , , .; , www.omirussia.ru ; , ; ; -.83PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 80. C OMI OMI 1. 3. : - 01 ? ? ? .02 ? ? 03 .04 FUTURE PERFECT 2. 4. OMI 5. 7. 6. 84 PLATFORMSWINTER 2011FUTURE PERFECTOMI RUSSIA 81. PLATFORMS WINTER 2011 Future Perfect & OMI Russia 2011