Future of the Car Sales Experience: 6 Must-Read Expert Predictions
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Transcript of Future of the Car Sales Experience: 6 Must-Read Expert Predictions
“One in five customers confessed they would
rather give up sex for a month than go through
the traditional car buying experience.”
- Edmunds.com survey
HOW CAN CAR COMPANIES SATISFY THESE
CUSTOMERS WITH NEW EXPERIENCES?
#1) Companies need to make customers love buying a car as much as they love driving.
“Millennials care three times more about the
retail experience than about the actual design
of the car.”
- Deloitte
• They also need to embrace
spontaneity: 3 out 4 car shopping
related activities on mobile happen
spontaneously not planned
• Universal experiences will be critical
#2) Digital is the number one channel to drive leads.
• 80% of new car buyers start their
journey online
• 5% of all car buyers may be sold
entirely via online channels by 2020
Therefore:
The old, ‘omnipotent’ dealer
model has to change, as
looking for information starts
online, not with a physical visit.
(The number of dealership
visits has dropped from 5 to 2.)
“The car dealer will no longer be a
mere source of information, but a
product experience provider.”
- Sarwant Singh, Frost & Sullivan
#3) New showroom concepts take the experience closer to customers’ homes.
You problably have heard of Audi City London, BMW’s Brand Store or
the Jaguar Land Rover Virtual Experience….
…but have you heard of new
concepts taking the real
dealership experience 100%
online?
See the Fiat + Jeep Virtual
Showroom Experience
Experts on the digitalization of the car industry + bestpractice examples in the FREE new white paper:
6 Must-Read Expert Predictions
About the Future of the Car
Buying Experience
Click to download it now
The digitalization of automotive
Creating a live virtual showroom experienceto better monetize web visits and drive pre-sales
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