Future of Sports Celebrityand Social Media

Twitter Founded by Jack Dorsey, Evan Williams and Biz Stone First tweet sent was on March 21, 2006 Twitter Website

Fake Accounts verification for the actual celebrity is shown by a blue

checkmark beside the name some accounts are created by fans other accounts created by people that dislike the celebrity

(hatred accounts)

NBA Players Policy- Twitter Using of communication devices is prohibited 45 prior to a

game Rules applies to coaching staff and players No set penalties for breaking the rules social media is banned during a game

NHL Players Policy- Twitter Players are held responsible for their tweets Being disciplined may be the result if a unmannerly tweet is

made Provides the NHL players with a guideline on how to be

cautious with social communication Players cannot use social media 2 hours before a game

“Hate Tweets” Sport Celebrity Failure to be successful in a game Disappointment to fans Highly criticized for their tweets about their team If they tweet other players in a negative manner

Nazem Kadri Verified twitter account Hockey player for Toronto Maple Leafs Interacts with his fans through twitter Interacts with other players through twitter mentions Close relationship with players off the ice Tweets pictures of charity events and appearances such as

Sick Kids Hospital Proud Supporter of other Toronto sports teams @43_Kadri

Don Cherry Hockey analyst for Canadian Broadcast Corporations (CBC) Retired hockey player Verified twitter account Known for criticizing other NHL players Adopted twitter to interact with sports fans Not active on social media networks Tweets pictures with other hockey athletes @CoachsCornerCBC

LeBron James Verified twitter account Basketball player for Miami heat Charitable work (LeBron James family foundation) Very social with other NBA players Created his own hashtag #StriveForGreatness Achieves his goals by remaining mentally and physically fit Endorser for Play Station and NBA video game series @KingJames

Alex Rios Verified twitter account Baseball player for Texas Rangers Not active on twitter/social media Uses music as a relaxant before games Only socially interactive with fans of his team Achieves goals by training and preforming to the best of his

ability Proud of his Puerto-Rican heritage @arios51

Cristiano Ronaldo Verified twitter account Soccer player for Real Madrid Not socially active with his fans Twitter pictures consist of him and his endorsements Highly positive through tweets before his games Proud supporter of his sport and his team Achieves his goals by being physically fit @Cristiano

Wayne Gretzky Verified twitter account Retired hockey player Proud supporter of hockey and the players not socially active on twitter strong supporter of young children interested in hockey He is socially active with other celebrities to promote his

Fantasy Camp he achieves his goals by promoting his fantasy camp through

twitter https://twitter.com/OfficialGretzky

Instagram Fun way to share life with friends and family Mike Krieger and Kevin Systrom are co-founders. CEO is Kevin Systrom Must be 13 years or older to use Instagram No violent, nude or partially nude, hateful, or sexual posts Third parties do not get any access to information on

Instagram The official launch for Instagram was October 2010

Tyler Manawaroa  August 2012 Tyler Manawaroa posted this racist

photo on his Instagram upsetting people "The UFC is committed to having an environment

that is free from discrimination" Feb 2014 he wrote a statement to the public to

officially apologize He is now part of The UFC reality show but will not

receive any credit towards professionally fighting Called a loser by his coach Patrick Cote Threaten by middleweight David Loiseau to meet in

the cage by “teaching him a lesson about respect” It ultimately preventing middleweight Manawaroa

from receiving any potential contract with the UFC in the future

Jen Selter 20 year old Jen Selter famous after posting workout

photos on Instagram Photos of her workout sessions and yoga brought in over

2 million followers She was referred to as the next Jillian Michaels Her goal is to motivate and inspire others to stay fit Selter has been recruited as a result of Instagram by The

Legacy Agency She is now working as a well-paid sports manager Selter’s future includes represents other sports

celebrities such as Reggie Bush

Usain Bolt Usain Bolt the world’s fastest man finished first at the

London Olympics 2012 Has become a hit on Instagram and developed a huge

fan base Receives thousands of likes and comments when he

posts He continues to post on Instagram including his interest

in Manchester United Instagram has developed his social capital and public

power Instagram has provided Bolt with exposer resulting in

invites to train with professional soccer players Social media has helped developed networks for his

future http://instagram.com/usainbolt#

Mario Chalmers Basketball player Mario Chalmers from Miami Heat

has had bad publicity from Instagram In a long-term relationship with Tiffany Graves While being in a relationship Chalmers was exposed

on Instagram cheating He cheated with a female named Paige who

comfortably pictures of them together up on her Instagram

It was his tattoo that were exposed that otherswere able to identify exactly who he was

The female he has been blogged about beingwith him and posted several suggestive photosof their relationship

http://instagram.com/front_paije#

NCAA College Basketball

2012 NCAA College basketball decided to prevent athletes from trying out and using edited photos

To avoid controversy NCAA Coach were banned from using Instagram to recruit athletes

Other photo editing applications were also banned as well This also included photos taken by the Coaches themselves The league was referred to as being “out of touch” due to the

decision The point was to allow equal opportunity during

recruiting amongst athletes NCAA did not want social media editing to give

athletes an unfair advantage

Serena Williams

Serena Williams famous tennis player who has a reputation to be serious and competitive

She has won 15 Grand Slams One of the top tennis players of history Her Instagram photos have shown a more personable side Shares her personal life via social media Engages her fans through her personality http://instagram.com/serenawilliams#

DeSean Jackson DeSean Jackson NFL Eagles Wide receiver Is said to uses Instagram to develop controversy with

rappers He has developed increased fan blogs due to controversy Has used photos including messages to create a stir Instagram is a social media tool Jackson has used to

develop his fans and increase followers He has become increasingly popular

outside of football, as a result ofInstagram

He is ranked on of the top 60 bestathletes to follow on Instagram

Mike Tyson

Tyson was a former professional boxer He became instantly famous after biting another boxers ear

off during competitions Mike Tyson still keeping it interesting Uses Instagram for positive publicity Tyson has over 759 thousand followers

on Instagram Try to reform his image by pocking

fun at his famous ear bite Instagram has assisted rehabilitating his

reputation

Jack Wilshere Jack Wilshere professional soccer for Arsenal FC He got caught smoking a cigarette in public The photo was put up on Instagram Received negative criticism due to smoking Wilshere uses Instagram in retaliation to the social media He posted a photo of Zinedine Zidane another global icon in

soccer smoking as well He uses social media to express himself and help protect his

future career

 Kelly Slater Slater is a renowned professional surfer Not easy to have fans watch her in action Known to be the youngest and oldest person to win a

professional surfing title Advertise herself and her training regime She is now ranked in the top 10 of athletes to follow on

Instagram Slater uses Instagram to promote herself

hitting the waves Slater has used Instagram as a social

media tool to increase her fan base andpotential sponsorships

YouTube Founded in February 2005 Allows people to watch, discover and share videos One of the most important topics for YouTube is copyright Must create a Google account to sign up with YouTube Information shared may be shared with search engines YouTube is not for pornography or sexual content YouTube website

Team

The team of the athlete will most likely control videos about their player

Players don’t have their own individual YouTube channel The teams media representative will more likely control the

teams videos on YouTube Videos consists of interviews, advertisements by a player or

highlights of a game or practice

Lance Armstrong Began his professional cycling career in 1992 1996 diagnosed with testicular cancer which had spread into his

abdomen After returning from treatment he won the Tour de France 7 times back

to back 1999 Armstrong was accused of doping by increase his red blood cell

count Armstrong accused of consuming cortisone, growth hormones, EPO,

steroids and testosterone which he strongly denied Social media viewed Armstrong denying doping in numerous interviews 2012 admitted to doping, resulting in being stripped of his 7 titles and

becoming banded from future cycling for life

Zinedine Zidane

FIFA World Cup 2006 Zinedine Zidane France’s Captain Caught on camera head-butting an Italian

opponent Confrontation occurred in the overtime of

the final match against Italy Zidane received a red card and was

kicked out of the game In fact this was Zidane’s retiring match to

end his soccer career YouTube and Instagram were social media tools that have

given Zidane negative criticism https://www.youtube.com/watch?v=W-KCbGAZRPQ

Milan Lucic Milan Lucic NHL hockey player for Boston Bruins In 2011 gave a bad hit to a goalie during a break away The league collected and reviewed the videos Consensus that goalies required more protection As a result of all the criticism that was posted on the video of

the hit Other videos provided by the league received

reviews from the social media Harsher consequences were enforces as a

result

Todd Bertuzzi NHL Todd Bertuzzi from Vancouver Canucks 2004 went after Colorado Avalanche Steve Moore hit him in

the head from behind Moore fractured three vertebras in his neck as a result The video of the hit was all over social media and the news When he returned to the ice he was booed whenever he

touched the puck The incident and video hurt his reputation He is currently playing for the Detroit Red Wings https://www.youtube.com/watch?v=FFW62Hqz-OY

Conclusion Social media is a way sports athletes can connect with their

fans Via Twitter , Instagram, Facebook, Instagram, etc. Social media keeps fans up to date with scores, players and

other news across the sports world Athletes are faced with privacy, security and fan related

issues on different social media networks Social media will keep on developing, thus the athletes and

all users will too