The Future of SEOwith Florin Muresan, CEO of Squirrly UK

How did SEO Look in the Past?

Black hat:

- 5 pages / website- 100,000 external links to the site

How SEO worked?

- stuffing everything with keywords

- creating as many low-quality links as possible

- using the same anchor text over and over again, to try and fool the Google Bot

more then that:

- you repeated this as much as you could

- target: 100 of these websites

Did Enterprises do this?

- yes, a lot, because they had the manpower.

- imagine 100,000 of these websites built and "managed"

White hat:

- 100,000 pages / website- 100 external links to the site

Focus on the value:

- it starts becoming all focused on the value you're bringing to the table

- Focus on the content you're writing

Even linking changed:

- it's all about guest blogging- quality no-anchor comments- being mentioned in the Press

- having your links on Quora, LinkedIN answers

Winning:

- Content Marketing- Social Media

Can you hack this?

- sometimes it may seem you can..

If you do want to hack:

- Content Syndication Groups- EmpireAvenue.com

Time for the spotlight:

Next steps:

- get Squirrly: http://www.squirrly.co/

- get a Free Coaching Session from us: http://www.squirrly.co/freecoaching-pag68323.

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