Towards a Restoration of the Humanities in the Future University: Asia's Opportunity
Future of opportunity
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Transcript of Future of opportunity
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AgriSeta Awards 2010
Future of opportunity
AGENDA
Where does the sector find itself?
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• Macro economic environment o Global o Domestic
• Agricultural economic environment
• The consumer and future trendso BFAPo Other global trends
Recession costs
Crisis not costless and recovery not certain?
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Global Economy
IMF forecasts
Economic activity on the mend
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Global Economy
Recovery profile of advanced economies
How long will it take the SA economy to close the “output gap”
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AustraliaNew Zealand
UKCanadaSweden
NetherlandsNorway
SwitzerlandUS
GermanyFrance
Euro-zoneItaly
JapanSpain
Trough quarter Return to trend Output Gap closed2008 2010 2012 2014 2016 2018 2020
Present
Global Economy
Still experiencing a hangover?
• Recent recession somewhere between downswings of ’81 and ‘96.
• Surprisingly strong GDP growth in Q1 probably not sustainable.
• Do not expect double dip• BUT growth could be
relatively slow.
......deviation in GDP relative to trend last 3 downswings
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Domestic Economy
Not creating jobs fast enough
Jobless growth
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Domestic Economy
Household debt
How long will deleveraging of consumers take
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Domestic Economy
Household deleveraging
Can take up to 5 years??
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Domestic Economy
Agric in a squeeze
Agriculture’s terms of trade is at it’s lowest levels in more than a decade
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0.80
0.90
1.00
1.10
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
Inde
x
Terms of trade (PPI/Farm Requisite Index) Long term Average
Agriculture
Gross Income Earned
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Source: DoA, 2010Field crops Horticulture Animal products
Agriculture
Gross Income Earned
Field crops
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Agriculture
Source: DoA, 2010
Gross Income Earned
Livestock
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Agriculture
10
20
30
40
50
60
2000
/01
2001
/02
2002
/03
2003
/04
2004
/05
2005
/06
2006
/07
2007
/08
2008
/09
2009
/10
R 'b
illio
n
Gross income trend in major livestock industries.
Cattle and calves slaughtered MilkEggs Poultry MeatTOTAL ANIMAL PRODUCTS
Source: DoA, 2010
Gross Income Earned
Horticulture
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Agriculture
Source: DoA, 2010
Food consumption forecast in SA
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Source: BMI, SA Food and Drink Report
Agriculture
What does the SA consumer look like?
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Source: BFAP, Agricultural Outlook 2010
The SAARF LSM Segments: Proportion of SA adult population and average monthly household income in 2009 Source: SAARF (2010a)
Consumer Trends
The SA consumer – class mobility
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Source: BFAP, Agricultural Outlook 2010
LSM class mobility: All adults during the period 2004 to 2008Source: SAARF AMPS data for the period 2004 to 2009
Consumer Trends
Global Perspective
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Source: BFAP, Agricultural Outlook 2010
“successful food products usually rely on ‘double-positioning strategies’, where food products are designed to address at least two (or more) consumer food trends”
Global trends:• Health/ Wellbeing• Indulgence• Ethical and environmental concerns• Simplicity• Convenience
Trend- “Pattern of gradual change in a condition, output or process, or average or general tendency of a series of data points to move in a certain direction over time, represented by a line or a curve on a graph.”
Consumer Trends
Future trends......
• BRAND FABRIC
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• INNOVATION INSANITY - Invent, improve, copy…or perish.
Wine vendor donates clean water
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• INNOVATION INSANITY - Invent, improve, copy…or perish.
In Japan Kit Kat releases 9 regional favourites
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• INNOVATION INSANITY - Invent, improve, copy…or perish.
Organic soups delivered weekly by bicycles
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• INNOVATION INSANITY - Invent, improve, copy…or perish.
British retailer issues bonds with returns paid in chocolate
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Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY
The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.
Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• URBANY
The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.
Source: Consumer Watch 2010 and 2011
Global Trends
Future trends
• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY• ECO EASY
The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.
Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• ECO EASY
The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.
Source: Consumer Watch 2010 and 2011
Global Trends
Future trends......
• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY• ECO EASY• TRACKING AND ALERTING
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Source: Consumer Watch 2010 and 2011
Global Trends
What would the crystal ball hold for Agriculture over the medium term?
• More partnerships/ JV’s and linkages throughout the value chain
• Food prices will probably increase
• Consolidation to continue
• Global demand and supply transitions
• Shift in traditional marketing strategies
• Energy opportunity
• Water challenge
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Global Trends
Medium term Forecasts – Standard Bank Group Economics
2006 a 2007 a 2008 a 2009 a 2010 f 2011 f 2012 f 2013 fGrowth data GDP (% y/y) 5.6 5.5 3.7 -1.8 2.7 3.1 3.5 4.0Inflation data Headline CPI1 (% y/y) annual average 4.6 7.1 11.5 7.1 4.4 4.8 5.7 5.3PPI (% y/y) annual average 7.6 10.9 14.2 0.2 6.7 6.9 7.1 7.0Prime rates Prime (year-end) 12.5 14.5 15.0 10.5 9.5 10.0 11.5 12.0Prime (average) 11.2 13.1 15.1 11.8 10.0 9.6 11.4 12.0Exchange rates $/R (average) 6.8 7.1 8.2 8.4 7.6 7.8 8.1 8.2£/R (average) 12.5 14.1 15.1 13.1 11.5 12.2 13.0 13.5R/¥ (average) 17.3 16.8 12.5 11.3 11.6 11.1 11.1 11.3€/R (average) 8.5 9.7 12.0 11.7 9.7 10.0 10.9 11.4
Source: Standard Bank Group Economics South Africa, Macroeconomic perspectives, 6 September 2010
Thank you for your time.
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