Future of opportunity

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The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group. AgriSeta Awards 2010 Future of opportunity

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Page 1: Future of opportunity

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

AgriSeta Awards 2010

Future of opportunity

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AGENDA

Where does the sector find itself?

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

• Macro economic environment o Global o Domestic

• Agricultural economic environment

• The consumer and future trendso BFAPo Other global trends

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Recession costs

Crisis not costless and recovery not certain?

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Global Economy

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IMF forecasts

Economic activity on the mend

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Global Economy

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Recovery profile of advanced economies

How long will it take the SA economy to close the “output gap”

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

AustraliaNew Zealand

UKCanadaSweden

NetherlandsNorway

SwitzerlandUS

GermanyFrance

Euro-zoneItaly

JapanSpain

Trough quarter Return to trend Output Gap closed2008 2010 2012 2014 2016 2018 2020

Present

Global Economy

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Still experiencing a hangover?

• Recent recession somewhere between downswings of ’81 and ‘96.

• Surprisingly strong GDP growth in Q1 probably not sustainable.

• Do not expect double dip• BUT growth could be

relatively slow.

......deviation in GDP relative to trend last 3 downswings

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Domestic Economy

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Not creating jobs fast enough

Jobless growth

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Domestic Economy

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Household debt

How long will deleveraging of consumers take

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Domestic Economy

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Household deleveraging

Can take up to 5 years??

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Domestic Economy

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Agric in a squeeze

Agriculture’s terms of trade is at it’s lowest levels in more than a decade

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

0.80

0.90

1.00

1.10

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Inde

x

Terms of trade (PPI/Farm Requisite Index) Long term Average

Agriculture

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Gross Income Earned

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Source: DoA, 2010Field crops Horticulture Animal products

Agriculture

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Gross Income Earned

Field crops

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Agriculture

Source: DoA, 2010

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Gross Income Earned

Livestock

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Agriculture

10

20

30

40

50

60

2000

/01

2001

/02

2002

/03

2003

/04

2004

/05

2005

/06

2006

/07

2007

/08

2008

/09

2009

/10

R 'b

illio

n

Gross income trend in major livestock industries.

Cattle and calves slaughtered MilkEggs Poultry MeatTOTAL ANIMAL PRODUCTS

Source: DoA, 2010

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Gross Income Earned

Horticulture

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Agriculture

Source: DoA, 2010

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Food consumption forecast in SA

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Source: BMI, SA Food and Drink Report

Agriculture

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What does the SA consumer look like?

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Source: BFAP, Agricultural Outlook 2010

The SAARF LSM Segments: Proportion of SA adult population and average monthly household income in 2009 Source: SAARF (2010a)

Consumer Trends

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The SA consumer – class mobility

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Source: BFAP, Agricultural Outlook 2010

LSM class mobility: All adults during the period 2004 to 2008Source: SAARF AMPS data for the period 2004 to 2009

Consumer Trends

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Global Perspective

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Source: BFAP, Agricultural Outlook 2010

“successful food products usually rely on ‘double-positioning strategies’, where food products are designed to address at least two (or more) consumer food trends”

Global trends:• Health/ Wellbeing• Indulgence• Ethical and environmental concerns• Simplicity• Convenience

Trend- “Pattern of gradual change in a condition, output or process, or average or general tendency of a series of data points to move in a certain direction over time, represented by a line or a curve on a graph.”

Consumer Trends

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Future trends......

• BRAND FABRIC

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Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• INNOVATION INSANITY - Invent, improve, copy…or perish.

Wine vendor donates clean water

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• INNOVATION INSANITY - Invent, improve, copy…or perish.

In Japan Kit Kat releases 9 regional favourites

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• INNOVATION INSANITY - Invent, improve, copy…or perish.

Organic soups delivered weekly by bicycles

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• INNOVATION INSANITY - Invent, improve, copy…or perish.

British retailer issues bonds with returns paid in chocolate

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• URBANY

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends

• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY• ECO EASY

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• ECO EASY

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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Future trends......

• BRAND FABRIC• INNOVATION INSANITY - Invent, improve, copy…or perish.• URBANY• ECO EASY• TRACKING AND ALERTING

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Source: Consumer Watch 2010 and 2011

Global Trends

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What would the crystal ball hold for Agriculture over the medium term?

• More partnerships/ JV’s and linkages throughout the value chain

• Food prices will probably increase

• Consolidation to continue

• Global demand and supply transitions

• Shift in traditional marketing strategies

• Energy opportunity

• Water challenge

The information contained in this document is confidential, for internal use only and may not be distributed outside the Standard Bank Group.

Global Trends

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Medium term Forecasts – Standard Bank Group Economics

2006 a 2007 a 2008 a 2009 a 2010 f 2011 f 2012 f 2013 fGrowth data GDP (% y/y) 5.6 5.5 3.7 -1.8 2.7 3.1 3.5 4.0Inflation data Headline CPI1 (% y/y) annual average 4.6 7.1 11.5 7.1 4.4 4.8 5.7 5.3PPI (% y/y) annual average 7.6 10.9 14.2 0.2 6.7 6.9 7.1 7.0Prime rates Prime (year-end) 12.5 14.5 15.0 10.5 9.5 10.0 11.5 12.0Prime (average) 11.2 13.1 15.1 11.8 10.0 9.6 11.4 12.0Exchange rates $/R (average) 6.8 7.1 8.2 8.4 7.6 7.8 8.1 8.2£/R (average) 12.5 14.1 15.1 13.1 11.5 12.2 13.0 13.5R/¥ (average) 17.3 16.8 12.5 11.3 11.6 11.1 11.1 11.3€/R (average) 8.5 9.7 12.0 11.7 9.7 10.0 10.9 11.4

Source: Standard Bank Group Economics South Africa, Macroeconomic perspectives, 6 September 2010

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Thank you for your time.

Lumé [email protected]