Future of Mobile for Destination Marketing and Travel
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The Future of Mobile and Destination Marketing
June 3, 2010
Presented by:Hillary BresslerFounder, CEO
.Com MarketingA Top 100 Interactive Agency Nationwide
www.commarketing.com 1.866.266.6584
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Bookshttp://www.flickr.com/photos/lwy/2142883303/
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Travel Agentshttp://www.flickr.com/photos/xoxoryan/145800027/
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http://www.flickr.com/photos/howieluvzus/2854127947/
Post Cards
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Lonely Planet
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Flickr Set
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Old Medium is Not Gonehttp://www.flickr.com/photos/earlg/163867387/
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Just Enhancedhttp://www.flickr.com/photos/prawnpie/3572053135/It’s Just Mobile
www.dancewithshadows.com/aviation/wp-content/...
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4.6 billionMobile phones
CBS News- Feb. 15, 2010
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11,000 Travel iphone apps available
As of April 2010
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40% of smartphone owners do leisure travel research on their mobile devices
As of April 2010
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25% Have booked travel on their mobile devices
Emarketer -April 2010
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25% of global hoteliers are planningto create an iphone app in 2010
Hospitality eBusiness Strategies-April 2010
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Starting my journey
Getting There Arriving Whilst
I’m here
Is everything OK?
My itineraryWhich airport terminal ?DirectionsBooking reference
Is everything still OK?
Are there any traffic issues?Has my flight beendelayed?Have I got my paperwork?
Let them know I’m here
Hotel knows you’reon your wayDirections to hotelBooking reference
On arrival seamlesshandover to hotelwifi.
Save me time
Restaurant bookingEvents, tours MapsTransport
Fast high bandwidth, lowlatency wifi access made easy
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5 Trends To Watch in 2011
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#12D barcode scanning
A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile
phone, it will automatically open a webpage, display a message, or dial a number.
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26 Apr 2010
Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.
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• Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.Mobile Marketer - March 12, 2010
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July 29, 2009 issue of Sports Illustrated had 2D bar code at
the right, which unlocked 14 extra swimsuit pictures.
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The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly
www.mobilemarketer.com
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The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to
drive consumers to their website, sunny.org.
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Travel Applications for 2d Barcodes• Museums and Attractions• Interactive Exhibits• Restaurants• Transit• Education • Sports
When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson
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You Will Start To See These Everywhere
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watchmojo.com/blog
#2Social Media StorefrontsSelling directly on social
media sites like Facebook
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65 million users( out of 400 million) currently access Facebook through their
mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile
users.
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E-commerce applications on Facebook that allows retailers to set up a storefront on the social network. And purchase goods directly in Facebook.
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#3Crowd-sourcing
The act of outsourcing tasks, traditionally performed by an employee or contractor to
a large group of people or community (a crowd), through an open call.
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•Twitter users seeking information on Portland can add #inpdx to their questions.
•Tweets tagged with this code (also called a "hash tag") are sought out by Twisitor Center staff members who then send back suggestions.
•But the beauty of Twitter is that other users who aren't affiliated with Travel Portland can also chime in with additional tips.
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#4 Augmented
RealityThe information about the surrounding real world of the user
becomes interactive and digitally usable
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On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer
in the Layar app for iPhone and Androit.
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What is Layar?
Layar is a free Augmented Reality application for iPhone and Android smart phones.
When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.
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For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the
Holland-Layer toward it and instantly find interesting nearby attractions and directions
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Sparkling Queens day launch, April 2010
Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.
Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland
layer and find the locations will win a Gassan diamond.
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#5 Apps
App is short for Application software
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39% Of all mobile users have smartphones
As of April 2010
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Amsterdam iPhone app by the Netherlands Board of TourismIs was one of the first and is still one of the best destination apps currently available.
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Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity.
Then, complete the entire booking process right inside the app.
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The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.
Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage.
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Google Goggles is search, using your camera. Point your phone at a product, and Google Goggles will search for it, and provide product links.
Do the same with foreign languages (French, Italian, German and Spanish), and it'll provide an instant translation - all without having to touch your keyboard. This is obvious fantastic for quick translations of signs or anything else you encounter on the road
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The secret to seeing of what is coming next is to pay close attention to the
spaces where all rules are being broken.
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Thanks for Participating…..see you online!
Hillary Bressler
CEO/Founder of .Com Marketing
A Top 100 Internet Marketing Agency Nationwide
Email: [email protected]
Web: www.commarketing.com
Phone: 407.774.4604 ext 203
Personal Twitter: www.twitter.com/hillarybressler
Personal LinkedIn: www.linkedin.com/hillarybressler
Company Twitter: www.twitter.com/commarketing
Company Facebook: www.facebook.com/commarketing
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