2016 | Beyond The Horizon

Media has always been changing fast

Complexity suits agencies

Clients believe they aren’t stupid and definitely don’t like to be told so

We all want to make money

Clients have always wanted neutrality and balance

D

Digital agencies:

Digital is only one part of my communication

Digital suppliers:

Your channel does not work on its own

Media agencies:

You are in the driving seat, but think ideas and not just channels

•Measure KPIs that work for my business, not ones that work on your post-buy.

Ad agencies:

Please think channels, not just ideas

What do FMCG advertisers dig for?

We need to answer these barriers. Make it easy

Not sure it worksIt is too time consumingIt is riskyIt doesn’t build awareness like TV

Going beyond the horizon

You are here

The true driver is us

Right now, one in every two people within the developed world is connected-up into a social network(source: ComScore, Nielsen, eMarketer, ITU and SNS).

That’s 1.2 billion social networkers

That’s 1.2 billion independent media owners

Social sites are infecting the entire web

Upwardly Mobile

One in four of the developed world owns a smart phone

One in every three access internet via the phone

(source: eMarketer and IDC 2010).

The next one billion will enter via the mobile

Social access via a smart-phone >>A quickening in the speed at which information & influence, is moving.

Changing societies. Changing history

Picture the world five years from now

What on earth is driving us?

Infrastructure

Interface

Internet

Thank you