Future of data - Insights from Discussions Building on an Initial Perspective by Stephan...
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Transcript of Future of data - Insights from Discussions Building on an Initial Perspective by Stephan...
The Future of Data Insights from Discussions Building on an Ini4al Perspec4ve by: Stephan Shakespeare | CEO and Co-‐Founder | YouGov
Context The ini4al perspec4ve on the Future of Data kicked off the
Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the ini4al view and is updated as we progress.
Ini4al Perspec4ves Q4 2014
Global Discussions Q1/2 2015
Insight Synthesis Q3 2015
Sharing Output Q4 2015
Data Inequali4es All levels of society should benefit from the informa4on data crunching can
deliver. But just because the capability is there, it is not a guarantee that it will be shared unilaterally. This is an area where new inequali4es could grow.
Global Village Years ago we lived in small communi4es, our doors were unlocked and
our neighbours knew our every move. It was considered normal. Our community is now global but the principal remains the same.
Shared Informa4on There isn’t much informa4on that we can easily say belongs to just one
person. AXer all if two people have a chat in a café the content belongs to both of them and the fact of their mee4ng belongs to all who observe it.
Agreed Principles Data is useful to everyone so we must get used to sharing. The challenge is to develop our ethical and legal apparatus for this, establishing a set of agreed
principles and regulatory framework that can act as the basis.
Data Protec4on Protec4on against hackers remains weak with security soXware con4nuously behind the curve. Wider concerns have been raised by mass surveillance and a growing number of countries now see cyber space as a new stage for ba[le.
Connected Data Data must be connected and mul4 layered to be relevant. It is not big data but rather connected data – the confluence
of big data and structured data that ma[ers.
Public Data More connected, open data plays a more significant role that benefits na4onal economies and their ci4zens, as well as private commerce. Improved analysis and partnerships provide the public sector with a new world of performance.
Data Exploita4on If it is discovered that companies exploit data that has been collected without genuine permission and use it in ways that have no societal benefit there is a risk that a nega4ve public response will limit opportuni4es for everyone.
Agreement on Use Not Collec4on The best approach to future proof access to big data is to ensure there is
agreement around its use, not its collec4on. We need a core reference dataset to iden4fy the data that is most effec4ve in driving social and economic gain.
Living in Glass Houses If we get it right, we will be more comfortable to metaphorically ‘live in a glass house’, allowing our personal informa4on to be widely accessible in return for the understanding that this enables a richer, more ‘a[uned’ life as a result.
Data Darwinism Data is a new form of power: Corporate consolida4on places data in the hands of a few who are able to dictate terms above others. Governments correspondingly have less power as they have less access to key data.
A Data Marketplace Data is a currency, it has a value and a price, and therefore requires a market place. An ecosystem for trading data is emerging and anything
that is informa4on is represented in a new data marketplace.
The Data Learning Gap Different talent gaps emerge as educa4on con4nues to struggle to keep up with changing data skills requirements. Commercial companies increasingly
invest in their own people’s data management skills to be in the pack.
The Rise of Machines The growth in the intelligence and capabili4es of machines presents both a threat and an opportunity: Greater AI and automa4on free up 4me, but also
threaten jobs -‐ both low skilled and managerial / administra4ve roles.
Seamless Data Representa4on Improvements in the way in which data is visualized and presented leads to rising consump4on and wider use. In turn, we see greater efficiencies and benefits for individuals, companies, governments and society as a whole.
Data/Human Teaming Faster and more convenient access to raw and sophis4cated data analysis,
through mobile and wearable technologies, means that data-‐enabled decision making will increasingly become the norm for consumers and ci4zens.
Data Impurity As more decisions are made with reference to Big Data analysis -‐ the ques4on of if data is well collected, or manipulated, will become more important. ‘Data standards’ will emerge to cope with growing complexity of merging data sets.
Data-‐conscious Ci4zens The need for ci4zens to understand how data is used will grow. Educa4on will be needed to combat new inequali4es, and enable people to fully take part in
society: understanding data will become part of civic self-‐consciousness.
Securing Sustainable Society The benefits of making data open, especially for solving some of society’s greatest problems, will drive governments to insist that certain private data sets are made public, democra4sing data-‐use and driving social innova4on.
Quan4fied Value The power of data is in the hands of those who are able to organise it.
But who will be able to define what is fully accurate and true informa4on before it can be quan4fied and therefore have value?
Paying for Privacy We do not currently understand the value of our data or how it is
being used and so are giving it away. In the future we might be willing to pay more for our privacy than the data we share.
Crowd Truthing Such is the influence of the rising data swirl that “truth” may well become what the online crowds agree to: We see a world where ‘crowd truth verifica4on’ is priori4sed over search and media.
Masters of Our Data In 2025 there will be a seamless border between digital and real where the digital truth becomes the real truth. We should increase awareness
of our digital shadow becoming ‘masters of our data’.
Data Readiness At both an infrastructure and educa4onal level some countries are be[er
preparing their towns and ci4zens for a data-‐focused world. Gigabit connec4vity and business-‐ready curricula help to give some an edge.
Enhanced People A more data aware and connected society makes be[er use of informa4on to provide targeted benefits to a broader popula4on. By 2025 over 10% of the
global popula4on will be physically and mentally healthier and will live longer.
Data Islands Some economies seek to maintain closed or parallel networks, independent of global systems. Different approaches from the standard are developed for
major popula4on centres and, in 4me, could have global reach.
Influencing Behaviour As our knowledge of working with and applying data improves, a rise in its ar4s4c use emerges: Informa4on is more widely adopted and adapted in
culture and, in some areas, used to s4mulate behavioural change.
Deeper vs. Wider Rela4onships Social interac4ons broaden through extended access but may also
become more superficial: A divide grows between those establishing rela4onships purely on data and those basing connec4ons on emo4ons.
Broader Cyber Terrorism Cyber a[acks move from the virtual world to the physical -‐ a[acking planes, u4li4es and industrial systems. Some see a corresponding slow down in the adop4on of sensors and wider use of private encryp4on technologies.
Smarter Sensor Systems Ubiquitous, miniaturised, intelligent systems, built around common standards, enable an affordable, pervasive and connected world. This leads to improved
security, greater personalisa4on and the ‘massifica4on’ of data.
Ci4zen-‐centric Data Some see the inevitability of a ci4zen-‐centric data eco-‐system that empowers individuals with control and visibility over all data created by, or impac4ng on,
them, including data aXer life – the onward usage of inherited data.
The Third Space for Data By 2025, a new place for data emerges -‐ between public and private. This is driven by "data philanthropy" and the dona4on of data for social purposes
such as healthcare and improving our ability to respond to disasters.
Soulless Systems Data is not enough on its own and in the future there will be more
recogni4on of humans and their cogni4ve abili4es: Analysis must strike a balance between func4onal versus emo4onal and human versus data.
Crypto-‐Anarchists Considera4on is increasingly given to empowering totalitarianism through surveillance to help deal with crypto-‐anarchists. Totalitarian surveillance is seen as par4cularly necessary as emerging economies drive rapid change.
Data Criminality Data becomes the currency of criminal opportunity -‐ which supports, feeds and
innovates opera4ons such as human trafficking, fraud, counterfeit, drugs, pros4tu4on, and paedophilia – thus blurring the vision of an open data utopia.
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