Future of Classifieds - Talk at Google
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Transcript of Future of Classifieds - Talk at Google
What We Do
• Index World’s Online Classified Advertising• Make Sense of It• Create Compelling Products
The OpportunityGlobal Recruitment is a £48 Billion Global OpBy 2011 we anticipate that £500mm will be spent on online recruitment
advertising in the UK and that this creates a£6 billion UK search market opportunity.
12%
10%
6%48%
24%
Automotive
Travel
PropertyRecruitment
All Other
Consolidation or Fragmentation 1996 -UK Value Chain Analysis
Companies
2.2 M
Labour Pool
27 M
Job Boards4%
Publicationsoffline/online
91%
Search
Corporate Sites5%
Recruiters
Consolidation or Fragmentation 2006
Companies
2.2 M
Labour Pool
30 M
Job Boards10%
Publicationsoffline/online
75%
Search
Corporate Sites12%
Recruiters
Social Networks3%
Consolidation or Fragmentation 2011
Companies
2.56 M
Labour Pool
30 M
Job Boards35%
Publicationsoffline/online
40%
Search
Corporate Sites15%
Recruiters
Social Networks10%
The Challenge
Evaluate/Index 1.5 Billion Pages
15,000,000 Records
10 Results
A £10 Billion Opportunity from This?
The Hockey Stick
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WorkDigital Ltd
Bill Fischer & Howard [email protected]