Future Library Unconference 2013 - Albertos bourlas
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Transcript of Future Library Unconference 2013 - Albertos bourlas
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The toughest
audience
in the planet!
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“We think”
we understand
them…
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RESTART In every touch-point
with the youth
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Who are they ?
How is their every-day life ?
What inspires them ?
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93% non-verbal communication
clothes- hair- piercing- tattoos -mobile
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Borrowed expressions from their every-day
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What is this;;;
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content = currency
Always connected
Μulti-tasking
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Social Media – connected with cool activities
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Connected with enjoyable every day moments
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Connected with school concerts after exams
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A store Exclusive for Youth
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A store Exclusive for Youth
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A new & disruptive approach to Customer Service
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Y love it!
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