Future-Friendly Web
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FUTURE-FRIENDLY WEB Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly
description
Future-Friendly Web. Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly. Susan Ragland. Web Marketing Coordinator, Ram Jack Systems Distribution LLC Previously at Tarrant County College, Interim Director of Web Communications. - PowerPoint PPT Presentation
Transcript of Future-Friendly Web
FUTURE-FRIENDLY WEB
Flair or Fizzle: Getting and Writing Content that’s Usable AND SEO-friendly
Web Marketing
Coordinator,Ram Jack Systems Distribution LLC
Previously at Tarrant County College,Interim Director of Web Communications
Susan Ragland
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Meet Ask Qs about *their* knowledge Questionnaire
Bullet lists, short answer Do not ask for “Web content”
Share info about writing for usability, accessibility & SEO
Build Relationships; Build Resources
Usability.
Accessibility.
?
URL Title <H*> Content
Main idea/keywords Tagging/markup Digestible chunks Hyperlinks, external links
Checklist
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http://www.superbwallpapers.com/tv-shows/game-of-thrones-24178/
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http://www.fableblades.com/Photos/Longclaw3/C.jpg
http://www.nngroup.com/articles/usability-101-introduction-to-usability/
Let’s Build a Page!
http://accessibility.psu.edu/boldface http://
searchenginewatch.com/article/2342245/4-SEO-Myths-Conspiracy-Theories-Googles-Matt-Cutts-Wants-to-Die
http://searchenginewatch.com/article/2343040/Bodiless-Matt-Cutts-Explains-Why-Body-Content-Matters-to-Google
http://searchenginewatch.com/article/2339370/Googles-Matt-Cutts-on-SEO-A-Retrospective-2011-2013 http://www.mattcutts.com/blog/guest-blogging/ http://www.nngroup.com/articles/usability-101-introduction-to-usability/
Resources
@ilikephysics [email protected] Carrier Pigeon
o Usabilityo Accessibilityo Game of Throneso Foundation Repair
Collaborate
