Future Face of Industry
Transcript of Future Face of Industry
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Future Face of Industries
Presented by-
Vijendra Singh
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Green Marketing
Marketing Greens mission is to provide
industry professionals with practical strategic
marketing advice on how to build green
brands and motivate mass market adoption of
more sustainable products.
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Green Marketing in Corporate.
Products/services modification
Packaging changes
Production processAdvertising modification
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Will Consumers Pay More for Green Product ?
What Type ofGreen Product Do Consumers
Purchase?
Does Consumers Concern For theEnvironment Translate into Increased
Purchase ofGreen Products?
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Consumer Survey Finds Doing Good is
Good for BusinessAccording to research firm Global Market Insite ---
Consumers in China and India, 91% and 71% respectively, will paymore for socially responsible products, while almost half (47%) ofthe U.K. respondents indicated they would spend more for thesetypes of goods.
Ages of 18-29 are more likely to spend more on organic,environmentally preferable or fair trade.
42% of all Americans are willing to spend more for productsbranded as organic, environmentally friendly.
While only 14% of 18-29 year olds label themselves as socially
responsible consumers. Half of this age group (50%) responded that they will spend more
on these types of products compared to their older and wealthiercounterparts, with only 37% of 45-64 years olds saying they wouldspend more on green products.
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Why Green Marketing ?
Resources are limited
Human wants are unlimited
Eco-friendly
Sustainable future
Reduces cost in long run
Social responsibilities
25% consumers prefer eco-friendly products
28% consumers are health conscious
increase in temperature by more than three degree Celsiusmay cause prices to go up to 40 per cent.
Green GDPDecreases 3.05% ($66.3 Billion) in CHINA
INDIA to lose 13% ofGDPdue to climate change
Global GDPto drop 16% due to climate change
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Growth in Demand of Sustainable
Products
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What Marketers says.?
More than 370
marketing and
advertising
executivesresponded to this
survey.
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Present Scenario ofGreen
Approximately $209 billion market for green
market
Near about $21 trillion investment in asset ,concern is environment
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Green Lights for Green Products Green is going in
mainstream
Ex- Toilet paper, paper
towels, napkins and
wipes made from 40% to80% recycled content.
$2 billion-plus global
value brand that reaches
41 million households inU.S.
Reaches to one every of
three U.S. consumers.
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Green Concerns :Green Steps
90% of the largest companies are concernedabout climate change.
For ex ..
Coca-cola announces water conservation goal. Nike launches green eco-shoes.
ITC classmates note books are recyclable.
Bharat Petroleum , Castrol India are working on HSE.
Wal-Mart to ban sale of wood products fromthreatened rainforests.
Citi-group to cut carbon emission by 10%.
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McDonalds bolster eco credentials with recycled
biodiesel.Green elementary school open in Chicago.
Wal-Mart builds environmentally friendly store.
Sony launches consumer electronics recyclingprogram.
Shell , HSBC put $6,65,000 towards Barneorainforest conservation project.
Volkswagen launches new eco-friendly carBeetle.
Hindalco is known as fully green firm in INDIA.
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Green Shelf
Philips Lights
Marathon
Electronics Sector
Car Sharing Services
CNG In Delhi
DTC ( world largest eco-
friendly bus services)
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Projected Green Building Market20% growth in 2005, followed by 30% in 2006
In 2010 it is about to $60 billion
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Market Pushes to GreennessAll countries are looking for sustainable
development & carbon reduction.
India has offered to reduce its amount of CO2emissions per unit ofGDP by 20-25% between
2005 and 2020.Promote eco-friendly products & renewable
energy.
Japan is lending $5 Billion Green Loans forAsia.
U.K. govt. investing 1.4 billion pound &private sector investing 100 billion pound in
renewable energy , eco-friendly business.
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Continue
Million of green jobs will be there in 2017
4,00,000 green jobs at U.K.
Natural marketing institute report says LOHASmarket ($200+ billion) Is going to double in 2010and quadruple in 2015.
Most of companies are going to green marketingin mainstream.
Wal-Mart pushes green manufacturing in China.
Disney deliver $4 million rainforest conservation.
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U.S. Green Building Pros Demand For
Material
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Global Environmental Market Size
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The effect of green marketing :
Consumer trends drive profit
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During recessionGreen economy areincreasing despite of
recession
Total jobs cut nearly 1%
while green jobsincrease 5% during
2007-08
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Conclusion
Resources are limited and human wants are
unlimited
Utilize resources efficiently without waste
Time for buying green & not only buying
needs.
Companies are looking for sustainable future
Green marketing is going to be in mainstream
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Time to Take action
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Green Strategic Decision
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References
Green Office Buildings: A Practical Guide to Development.Washington, D.C.: ULI--
The Urban Land Institute.
Green GDP: Accounting for the Environment in China
http://www.pbs.org/kqed/chinainside/nature/greengdp.htm
IPCC report 2007
THE PURPLE BOOK (Green Edition)
Business Standard
The Financial Express
Google search engine
UK Business forum
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THANK YOU