Future enterprise towards 2030 internet business innovation_20-21march2014,athens, greece_iv.2...
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“Towards 2030 InterNet Business Innovation” - Transfering research results to enterprises - - Transfering research results to enterprises - Jesús Yagüe Jesús Yagüe (Enterprise Europe Network Madrid – AECIM, Spain) (Enterprise Europe Network Madrid – AECIM, Spain) NTUA – Athens, 21st March 2014 “Brainstorming on future research orientations”
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Transcript of Future enterprise towards 2030 internet business innovation_20-21march2014,athens, greece_iv.2...
“Towards 2030 InterNet Business Innovation”
- Transfering research results to - Transfering research results to enterprises -enterprises -Jesús Yagüe Jesús Yagüe (Enterprise Europe Network Madrid – AECIM, (Enterprise Europe Network Madrid – AECIM, Spain)Spain)
NTUA – Athens, 21st March 2014“Brainstorming on future research
orientations”
Goal: Maximizing an invention or exploiting R&D results Taking inventions from lab bench to marketplace Monetizing inventions Bridging the gap between invention and commercialization
Issues: Is this invention patentable? Is there a market for this invention? Can we find a business interested in licensing, developing and
commercializing this technology? Can we start a company? Are there available money to help develop the invented technology
Technology Technology TransferTransfer: back to basics: back to basics
NTUA Workshop, Athens 21st March, 2014
Technology Commercialization process Technology Commercialization process
Market validationMarket validation
Entry barriersEntry barriers
Tech maturityTech maturity
Applications Applications (sectors)(sectors)
Market potentialMarket potential
Cost vs benefitCost vs benefit
PatentPatentPotential Potential
partnerspartners
IP protection
Research
Identification of idea /
invention
Prototype
Pilot
Matching
Business plan
Marketing
Valorization
Assesment of the technology
NegotiationEnterprises:
Production & Commercialization
TechnicalTechnical
FinancialFinancial
CommercialCommercial
AgreementsAgreements
Proof Proof
of Conceptof ConceptFinal marketFinal market
BenefitBenefit
NTUA Workshop, Athens 21st March, 2014
Technology Commercialization: venture optionsTechnology Commercialization: venture options
InventorR&D Labs
(University, Tech centres)
SME(Invention, R&D)
Large enterprise(Invention, R&D)
DODO
ITIT
YOURYOURSELFSELF
Start-upcompany
Venture financing
Internal start-up
DODO
ITIT
WITHWITHPARTNEPARTNE
RSRS
• Licensing• Strategic
Alliance• Joint Venture
• Licensing• Strategic
Alliance• Joint Venture• Merger/
Acquisition• Manufacturing
agreement
• Spinout• Strategic
Alliance• Joint venture• Merger
NTUA Workshop, Athens 21st March, 2014
Technology Commercialization: venture optionsTechnology Commercialization: venture options
InventorR&D Labs
(University, Tech centres)
SME(Invention, R&D)
Large enterprise(Invention, R&D)
DODO
ITIT
YOURYOURSELFSELF
Start-upcompany
Venture financing
Internal start-up
DODO
ITIT
WITHWITHPARTNEPARTNE
RSRS
• Licensing• Strategic
Alliance• Joint Venture
• Licensing• Strategic
Alliance• Joint Venture• Merger/
Acquisition• Manufacturing
agreement
• Spinout• Strategic
Alliance• Joint venture• Merger
NTUA Workshop, Athens 21st March, 2014
Technology exploitationVertical TT: from R&D to Industry
Technology exchangeHorizontal TT: between companies
R&D companies and University Labs rarely have commercially-minded management
Technology is never “off-the-shelf”
Markets are not obvious, markets usually don’t know what they need or want
Markets are continously changing
Commercializing inventions is hard because…Commercializing inventions is hard because…
NTUA Workshop, Athens 21st March, 2014
Future challenges (to be aware) in technology transfer Future challenges (to be aware) in technology transfer
NTUA Workshop, Athens 21st March, 2014
TECHNOLOGY
Technology is changing very quickly
Technology is embedded in people and processes
- if you “understand” the technology, then it is obsolete- good in part is not good at all- need to innovate and integrate fasterENTREPRENEURSHIP
Technology incubators (campus-based)
Crowdfunding for labs & start-ups
Creation of many start-ups
- will play an important role to nurture hi-tech start-ups
- increasing
- need to re-group for sharing synergies (resources & knowledge)
Future challenges (to be aware) in technology transfer Future challenges (to be aware) in technology transfer
NTUA Workshop, Athens 21st March, 2014
MARKET
Consumer habits changing continously
Market validation
Product life cycle is shorter
Build new products
- new customer needs- technologists not understanding the customer
- for determination of tech and business feasibility- for a correct tech transfer- shorten time to market
- better, faster, cheaper
Thank you very much for your kind attention!Thank you very much for your kind attention!
Jesús YagüeJesús Yagü[email protected]@aecim.org
NTUA Workshop, Athens 21st March, 2014
