8/9/2019 Future Day '09

1/17

By Mads Fuhr Frederiksen

Futureday 09

8/9/2019 Future Day '09

2/17

Overkill agenda!

Who am I? Who is Guava A/S?

What we do at Guava A/S?

WWW rocks!

Projects cases

Proces flow

School vs. real world

Job as a multimediadesigner

Questions?

8/9/2019 Future Day '09

3/17

The who, where, what agenda

Whats this about?

Who am I?

What we do at Guava A/S?

Why do we do it?

Where do you fit in?

WWW quotes

8/9/2019 Future Day '09

4/17

How many are online today?

A lot!

Very few

Source: Ask anyone

8/9/2019 Future Day '09

5/17

Where am I?

31 years old

Live right here in the warzone at Nrrebro

Graduated in 2002 (FlashMads!)

Webdesign, music, online marketing, web copy,

usability, SEM/SEO, gadgets, Apple products

Current position: Production Manager at Guava A/S

8/9/2019 Future Day '09

6/17

After EIK, 2002?

Freelance webdesigner/developer

Den Grafiske Hjskole (MPL) - 2002

Salgs- og Marketingsuddannelse - 2003

Cubizz 2004 (9 people)

Cubizz A/S 2005 (18 people)

Cubizz Communication A/S (35 people) Guava A/S 2008 (220 people)

Guava A/S 2009 (195 people isshh!)

8/9/2019 Future Day '09

7/17

Today?

Production Manager at Guava A/S

Responsible for technical implementations of all online

projects

Chief of Google Adwords + SEM/SEO

Technical expert/advisor

E-mail marketing (data management, segmentation)

Websites, banners, Flash apps, SMS and so on

8/9/2019 Future Day '09

8/17

What we do at Guava A/S?

A full-service media agency with the internet as a strategic centre of rotation!

HQ in Copenhagen, Depts. in rhus, Sweden & UK

Peugeot

Canal+

FDM Citron

TDC

HP

MTHjgaard

Nestl

ASE

8/9/2019 Future Day '09

9/17

A couple of examples

Generate leads

Generate permissions

Generate loyalty

Generate sales!

8/9/2019 Future Day '09

10/17

Campaign sites

Web applications

Micro sitesE-mail marketing

Online marketing

AJAX

PHP

.Net

Adwords

SEM/SEO

CMS

SMS

Planning

Banner ads

Affiliate marketing

Flash apps

Mood boards

XHTML/CSS

Analytics/PP

C

Heatmaps 1-1 dialogue

Online Space Management

Surveys

jQuery

Call2ActionCorporate sites

Usability

API

XML

8/9/2019 Future Day '09

11/17

A simple process flow

Production &

Performance

Insight &

Strategy

IA/UX &

Design

Concept &

CopyGO LIVE!

8/9/2019 Future Day '09

12/17

A chaotic process flow!

Insight Analysis Strategy Concept

IA/UX Design Production Tracking

Performance SEM/SEO Performance Statistics

8/9/2019 Future Day '09

13/17

8/9/2019 Future Day '09

14/17

Heres an idea: Go rogue. Pick something and do it under theradar. Create something in a few weeks that normally takes a few

months. Do something in a way that works better than the status

quo (or shows the promise of working better), Then you wont

need to convince anyone with words the results will speak forthemselves.

Source: http://www.37signals.com/svn/posts/1572-going-rogue-inside-a-big-company-a-la-best-buy

How can you apply ideas inside a big company?

8/9/2019 Future Day '09

15/17

Your future perhaps?

Positions: Concept developers

Copywriters (web copy)

Graphic designers/Art Directors

Strategic media planners

Project managers

Business Managers

Usability experts

Information Architects

Web developers

Flash programmers/designers

SEM/SEO & Google Certified Specialist

8/9/2019 Future Day '09

16/17

1. Focus on the user and all else will follow2. It's best to do one thing really, really well

3. Fast is better than slow

4. Democracy on the web works

5. You don't need to be at your desk to need an answer6. You can make money without doing evil

7. There's always more information out there

8. The need for information crosses all borders

9. You can be serious without a suit

10. Great just isn't good enough

Source: http://www.google.com/corporate/tenthings.html

Googles 10 Things

8/9/2019 Future Day '09

17/17

Thank you.Questions?