Future comm2012

Just. Getting. Started.Global communication:

Opportunities, Challenges and Journalism

Mark Briggsc 2012

Friday, December 14, 12

Day One


2017?Friday, December 14, 12

2017?

How do you prepare students for jobs that do not

exist today?


A Mobile / Social World


Social media is the new “killer app”


Social media in China



• 66% of social network users in China follow business brands on a social media site (vs. 53% in the U.S.)




• 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.




• 54% of Internet users in China who would buy a product because a friend “Likes” or follows it on a social network.

Source: eMarketer, inSites Consulting


• China: 24% smartphones / 270 million users

• USA: 48% smartphones / 172 million users



http://www.slideshare.net/mobile/kleinerperkins/2012-kpcb-internet-trends-yearend-update



Mobile apps in the U.S.

• US consumers spend an average 127 minutes on mobile apps per day.

• That’s up 35% from 94 minutes spent per day in December 2011.

Source: eMarketer, Flurry


What does this mean for journalism?


What does this mean for journalism?

Opportunity


The future is assured

“The FUTURE OF JOURNALISM is assured, I think. Journalism — facts and narration — predates newspapers and will outlast newspapers. The future of the printed word — that is, newspapers as we know them today — seems less certain.

- David Leonhardt, NY Times


Post-Industrial Journalism



• Journalism matters.




• Good journalism has always been subsidized.





• The internet wrecks advertising subsidy.






• Restructuring is, therefore, a forced move.







• There are many opportunities for doing good work in new ways.







• There are many opportunities for doing good work in new ways.

Source: “Post-Industrial Journalism: Adapting to the Present.”


New Faces of Journalism



@ChrisDaniels5Multi-platform

reporter



@ChrisDaniels5Multi-platform

reporter

@EvonneBenedictSocial media

manager


Demise of The Daily

• 100,000 paying subscribers.

• Highest grossing app in 13 countries.


Demise of The Daily

• 100,000 paying subscribers.

• Highest grossing app in 13 countries.F A

I L


Journalism educators MUST:



• Embrace new technology.




• Help students explore and experiment.





• Use new communication tools and methods for better journalism.





• Use new communication tools and methods for better journalism.

• Challenge students to help create the future.


Questions?

Twitter: @markbriggs

Email: [email protected]

Website: www.journalism20.com


Future comm2012

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