Future City For Distribution
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Transcript of Future City For Distribution
Future CityA flourishing global Singapore
Power of Place
Mercer Human Resource
Consulting Worldwide
Quality of Living Survey 2007
Top 50
“The ability to attract people and talent is the single biggest predictor of a city’s economic success.”
- NYC Mayor Michael Bloomberg
• Place replaces large corporations as the central economic and social organizing unit of our time.
• Place is the factor that organically brings together economic opportunity and talent, the jobs and the people required for creativity, innovation, and growth.
Places Attract Talent
Jobs are following the best talent,not the other way around.
Talent Matters!
Economists were off in forecast of US GDP by US$10 trillion
1,000 star innovators and rainmakers
100,000 stars (including supporting casts)
One star per $100 mil of GDP growth.
‘Global Migration Patterns and Job Creation’
100,000 stars would have created that growth wherever they resided
What Makes a Place THE PLACE
HARDWARE
SOFTWARE
HARDWARE
Great Public Commons
3rd Places
Transport Options
Compact Grid
Neighborhoods with Soul
Hardware“ New York City has good people, and you would need to
build up the infrastructure to hold them. Not the reverse.”
Great Public Commons
• No longer nice-to-haves, Tier 1 global cities have variety of public spaces easily accessible for people to plug into.• Public Commons are morphing into modern cultural centers managed by a city’s creative community.
waterfrontRenowned museums
Performing Arts Center
mega parks
Renowned Libraries
Renowned Universities
Stadiums/ Sports
Complex
Great Public CommonsLondon
waterfront
Renowned Library
Performing Arts Centre
mega parks
Renowned Museum
Renowned Universities
Stadiums
Great Public CommonsNYC
waterfront
Renowned Library
Performing Arts Centre
mega parks
Renowned Museum
Renowned Universities
Stadiums
Great Public CommonsTokyo
waterfront
Renowned Library
Performing Arts Centre
mega parksRenowned Museum
Renowned Universities
Stadiums
Great Public Commons upcoming Shanghai
waterfront
mega parks
Renowned Museum
Renowned Library
Renowned Universities
Performing Arts Centre
Stadiums
Compact Grid
• Optimizes walkability.• Provides connectivity, flexibility, route choices, traffic dispersal, visibility and interaction.• Protect it, avoid super blocks, reestablish it.• Sprawl diffuses high density human interaction.
London Tokyo NYC
Neighborhoods with Soul
• Quality of place felt most strongly in a federation of neighborhoods.• Each has distinct built environment, diverse kinds of people, you can just plug in.• Offers the variety and intensity vibrant to a community.
London Tokyo NYC
‘Third Places’
•1st and 2nd places are where we live and work.•3rd places are gathering spots like cafes, gyms, bars, restaurants.•Encourages ‘medici effect’ where people mix and interact.
Transport Options
• Many choices of public transport available around the clock.• You can get around without needing a car.
London Tokyo NYC
What Makes a Place THE PLACE
HARDWARE
SOFTWARE
SOFTWAREHope
Openness
“SGP can put the infrastructure down, throw money at it, buy successful people in creativity and innovation, top up the citizens education bank accounts, invest in
broadband infrastructure, get the best Uni lecturers … the problem is we still need that extra X factor to bring us to the next level.”
Well-Being
Content and Culture
Software
We don’t do well on Well Being
We are poor at Engaged Citizens
Brain Gain is the holy grail
7 critical conditions that lead to Brain Gain which in turn feeds into GDP
Well Being
Well Being
Engaged Citizens
Brain GainGDP
SGP does well from Law & Order to Health
Work
Economics
Health
Law & Order
Food & Shelter
Well Being & GDP per capita
Well Being Prosperity Restrainers
“Time for Leisure” and “Community Life” are the 2 factors Singapore ranks lowly on.
2007 Legatum Prosperity Scorecard
Future Orientation = Hope? (or Momentum Towards the Future)Hope
But, does our SGP future inspire hope?
Self-perceived future for Singaporeans is not very strong
From 0 to 10, where do you stand on the ladder of life? (a) now and (b) 5 years from now?
7.358.21
New York
Gallup’s ‘Soul of a City’ World Poll
7.20 7.82
Toronto
7.097.81
Sydney
6.456.94
London
6.46 6.64
SGP 2006
6.76 6.95
SGP 2007
6.16 6.29
Paris
5.00
6.73
Shanghai
5.45 5.42
Hong Kong
Average rating Now Average rating 5 years from Now
Openness and the Talent Advantage
• Are we a society that welcomes foreigners to come here and create?• Openness to failure?• Is SGP open to both foreigners and failure?
Jerry Yang, Yahoo, Taiwan
George Soros, Quantum Fund, Hungary
Helena Rubenstein, Cosmetics Poland
Andrew Carnegie, Scotland
Sergey Brin, Google, Moscow
“It would be tough for Singapore to have the Googles and other innovative companies even if the person/s are more creative because the environment does not support it.”
Richard Carney
“…you can make of yourself whatever you'll like to be. And if I compare it to other countries as well, definitely, I do feel that in the US, you can achieve a much higher level.”San Francisco-based Dr Divyang Patel.
Content and Culture
London Tokyo NYC
“Practitioners believe that providing the “hardware”
without concomitant attention to the “software”
(creative development)
is regressive”
-
Lily Kong, NUS Professor
“S’pore’s economic success is hinged on its manufacturing and financial industries. It is still in
the infancy of recognizing talent in the creative industries”
- Dr Gillian Koh, IPS
Broaden Catchment When Talent Moves & Who Are They?
• Recent graduates• Hungry, ambitious, impatient for success• Mobile lot, looking to fill up CVs with international experience• Super talent in their fields (e.g. music, consultancy, finance, sports)
“So young people have to be committed, have the talent and they'll have opportunities. Perfect grades are not everything….
Thirty-five
years ago, would you have picked me to interview? Would people have said I'd achieve anything? Probably
not. Singapore has to take a few chances on young people who may not fit the cookie-cutter mould.”
Straits Times (May 10, 2008) article “Nobel laureate got D in chemistry class” interview with Peter Agre, Nobel Laureate in Chemistry
Fresh Grads/SuperTalents (1st Touchpoint)
• Risen extremely quickly, usually working for MNCs• Have moved cities once or twice before• MBA, CFA, CPA, or in the process of attaining one• Have a well established network of who’s who of their industry around the world• Top 5% of earners amongst their peers• Starting family or about to
What draws you here?One of the guys in my company, he is 30 or 31. He was given the
opportunity to come to Singapore to head up this unit and that is why he succeeded. They are given a break here. It would not have happened in Europe. It is all upside in this region. The region will always attract
them. Everything is so exciting. -
Sarita Singh, Dir Sales AP, Salesforce.com
Mid-Career Highflyer (2nd Touchpoint)
• Made a bundle in 1st career• 1st career could be radically different from current interest• Well established, looking for new challenges and/or reinvention.• Have a well established network of their management team or supporting cast
Examples 1: Shai Agassi's ex-SAP product chief raised $200 million from Israeli Corp and VantagePoint Venture Partners to launch electric power network and cars. Collaboration with Nissan/Renault and the Israeli government.
2nd/3rd Careerist (3rd Touchpoint)
• Made a bundle in 1st career• 1st career could be radically different from current interest• Well established, looking for new challenges and/or reinvention.• Have a well established network of their management team or supporting cast
Examples 2: Joachim Luther (ex-director of the Fraunhofer Institute for Solar Energy Systems): "In Germany, I had to retire at 65. That was fine with me, but I love challenges, and like to create things, get things moving. So when this offer came from Singapore, it was very attractive. I've visited before and thought, 'Why not?’”
2nd/3rd Careerist (3rd Touchpoint)
Broaden the Catchment
• Naturally attractive to 2nd touchpoint. Yet most of our talent strategies are geared to this group.
• What about 1st and 3rd? Can we afford to lose out on them? Arguably, start-ups, invention and ideas come out of 1st and 3rd.
• What appeals to them? • How can we tailor our environment to
appeal to them? What needs to change?
Openness Failure, Talent, Difference
Openness Scared to Fail
From our interviews:
• Low tolerance for failure
• Failure not celebrated
• Less trial because fear of error
• Alternative tracks of success not celebrated
TalentOpenness Welcoming to Talent (….not quite)
From our interviews:
• Snotty to certain new PRs
• Not just about incentives. Talent re-locate and choose based on how open and welcoming a place is
• Looks all hunky-dory on the outside, saying the right things, but integration is another issue
Openness Difference
From our interviews:
• Quirky not celebrated
• Special needs for kids
• Attractive to typical A-trackers; not all types welcome
• Too much conformity, too little experimentation
• We self censor >>> err on the side of coloring inside the box
“You know the Panopticon prison concept? A circular prison, that inmates could not know whether they were being watched, so they always behaved as if they were being watched….there is pervasive panopticon mentality here….. SGP has to unshackle that panopticon mentality, as it stifles creativity.”
PR Say it Better !!
1. Eliminating the (-) through Signaling2. Proactive Pitching (+)3. Hope for Future (+)
1. Eliminating Bad PR Through Signaling
“What remains in the minds of many people when they think Singapore is it’s the only place in the world that bans chewing gum and that boy who got caned. It’s unfortunate since many people I know who’s lived here (including myself) for some time choose to live here. But there’s such a gap in perception and what really is. But images stick…..maybe small gesture like lifting it will send signals and present Singapore in a more accurate light.”
- Regular Contributor of ST
o Small signals go a long way
o Non Issues
Louvre Museum exhibit of Greek statues, they had posters showing their genitals up and down Orchard road, and no one complained, that's progress. We need more and more non issues like this.
Clarence Singham
2. Proactive Pitching
Previous Mindset: We have no control over our external PR
City of London engaged external consultants to ‘craft’ positive spin about London to Indian talents in Bangalore and Mumbai. These may include business opportunities in upcoming areas, the buzz of the upcoming Olympics or success stories of other Indians who’ve gone before and made it.
2. Proactive Pitching
Previous Mindset: We have no control over our external PR
“It is a created image. Tourism .... it's not just about that. It's about having articles written,
popping up in lifestyle magazines, people take note and want to visit which generates more
interest, which generates more articles written ... and you have a virtuous cycle set up. ”
Sanyal on City of London outsourcing PR to private firm to brand London to high-end talent
in Indian cities
Inequality in AmericaJun 15th 2006
AMERICANS do not go in for envy. The gap between rich and poor is bigger than in any other advanced country, but most people are unconcerned. Whereas Europeans fret about the way the economic pie is divided, Americans want to join the rich, not soak them.
Eight out of ten, more than anywhere else, believe that though you may start poor, if you work hard, you can make pots of money. It is a central part of the American Dream.
Power of the American Dream Ideology
..answer to the question of where do we go from here now that US is indisputably the world's biggest power lies in whether non- Americans keep believing in the American dream
3. Hope
A City’s Message: Paul Graham
“Not all cities send a message. Only those that are centers for some type of ambition do.”
You should be more powerful. What matters is how much effect you have on the
world.
Silicon Valley
You should network more.
The most important thing is who you know.
You want to be an insider.
Washington DC
You should have more
style.
Paris
You should be more famous. There's an A
List of people who are most in demand right now, and what's most admired is to be on it, or friends with
those who are
Los Angeles
You should live better. Life is very
civilized. It's probably the place in US
where someone from N.Europe would feel most at home. But
it's not humming with ambition.
Berkeley
You should be smarter. You
really should get around to reading
all those books you've been meaning to.
Boston
You should make more money. New
York is pretty impressed by a
billion dollars even if you merely inherited it.
New York
Professors in New York and the Bay area are second class citizens—till they start hedge funds or startups respectively.
How Much Does it Matter?
“No matter how determined you are, it's hard not to be influenced by the people around you. It's not so much that you do whatever a city expects of you, but that you get discouraged when no one around you cares about the same things you do.”
Is there a Singapore Dream?
“ There seems to be this underlying cry for “hope” and if I dare say “dream” ”
Tan Soon Neo Jessica (MP)
Top Cities starting to move, can we afford not to?
Report on Creative Britain:
New Talents for the New Economy
Global cities are good generalists
• Anchor activities that need high quality human capital interaction• Getting the ‘mix’ right with a supportive socio-economic system is critical.• Leave spaces for organic development in the fringe.
University xchange
Financial xchange
Arts & Entertainment xchanges
future xchanges
R&D xchange
Thinktank xchange
Global cities are good generalistsUniversity xchange
Financial xchange
Arts & Entertainment xchanges
future xchanges
R&D xchange
Thinktank xchange
Great cities are good generalists. London is not the best city for everything .... art culture Paris is better, infrastructure Frankfurt is better ... but when you put it all together, London cannot be beat. Great cities, random linkages, the milieu, what makes NYC a great city is not Wall Street, but Central Park, Broadway... Getting all the financial bankers to Wall Street, is also because of Columbia University ... the great generalist, high end high quality human capital wants all the other stuff to go to after work for himself, for the wife, for the kids.
Sanjeev Sanyal
What’s Your Colour?
People
Place
Firm
s
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
IconTheories of
Urban Success
Joe Cortright
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sNYC
The Colourful Melting Pot
The Palette of Urbanism
People
Place
Firm
s
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
IconLondonThe Regal
Metropolitan
The Palette of Urbanism
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sDubai
The Icon Mecca
The Palette of Urbanism
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sTokyo
The Metropolis of the East
The Palette of Urbanism
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sShanghai
The Palette of Urbanism
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sSan Francisco
The Palette of Urbanism
Icon
Spiritual
Distinctive
Green
Entrepreneurial
Government
AmenityLowest
Cost
Creative City
Cluster
HQ Focused
Sorting City
Consumer
Megapolitan
Human Capital City
Gateway City
Open/Connect City
Diverse Economy
Tech & Transport
People
Place
Firm
sSingapore 80s
East West Entrepôt
The Palette of Urbanism
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sSingapore
Today
The Palette of Urbanism
Palette of Urbanism – What are your Chosen Colours?
Tech & Transport
Diverse Economy
Open/Connect City
Gateway City
Human Capital City
Megapolitan
Consumer
Sorting City
HQ Focused
Cluster
Creative City
Lowest Cost Amenity
Government
Entrepreneurial
Green
Distinctive
Spiritual
Icon
People
Place
Firm
sSingapore Tomorrow
• Attracting beyond our current definitions of talent. Who’s looking at touchpoints 1 & 3?
• Are we start-up friendly?• Measures of Economic Success. GDP
+?• Proactive pitching of a Singapore
Dream?• What’s our city’s message?• What’s colors do we want?
Parking Lot
Summary: