Future belgium 1606(1)
-
Upload
faces-of-content -
Category
Business
-
view
16 -
download
0
Transcript of Future belgium 1606(1)
© 2015 SmartFocus. All rights reserved. SF00037
What went wrong?
Too many humans
What went wrong?
Connectivity needed
Too many humans
What went wrong?
Exit not visible
Too many humans
Connectivity needed
What went wrong?
Exit not visible
Only mobile notifications
Too many humans
Connectivity needed
What went wrong?
Too many humans
Exit not visible
Only mobile notifications
33% failure rate
Connectivity needed
Virtual beacons: Proximity
• Sensor fusion + map matching• X/Y data collection (footfall)• Entry, Exit, & Dwell events• Personalized messages, local notifications
The process
Visitor downloads app
Personalised messages on entrance and exit to ‘zones’
Steps tracked and aggregated
Loyalty, gamification, information
What you need
DIGITAL FLOORPLAN VIRTUAL BEACONS SMARTFOCUS SDKSoftware Development Kit
SMARTPHONE APP(Running SmarFocus SDK)
Polygon area is defined on a digital floor plan. Virtual
beacon zones are established.
SmartFocus virtual beacons help define an area or zone within a
chosen space.
SmartFocus custom built SDK is incorporated into
Smartphone app.
Personalized and contextualized messages can be sent to the user
‘in-moment’.
56% of millennials
will share their personal
data in return for
personalized experiences
In app competition
offers redeemable
by customers have
a conversion rate
of over 57%
94% of businesses say
personalization is critical
to their current and
future success
44% of consumers
say that they would like
brands to deliver deals and
coupons to their mobile
devices (Millward Brown)
www.SmartFocus.com
https://www.youtube.com/watch?v=l4DniapxXBI
Gamification in action
1. You can contextualize a customer journey by knowing when the customer is likely to purchase, or buy from you again
2. You can create context-aware marketing using mobile to understand much more about your customer than ever before.
www.SmartFocus.com
SmartFocus has been an innovator in messagingand communications from the start:
EMAIL SEGMENTATIONSOCIAL
DATA & INSIGHT
PERSONALIZATION
MOBILITY & CONTEXT
1999SmartFocus
begins life as EmailVision.
2006Smart
segmaentation and triggered
messaging.Awards for
leaders in SaaS by revenue
growth.
2009The social and
mobile journeys begin with
SmartFocus app and social plugins.
2010Purchasing of
customer insight products shows big play into big data. Content
becomes more relevant, tied to
RFM data for single marketing
view.
2011Recommendations
software now available for the
web. Personalized interactions
possible to a SKU level. Data
business grows.
2014Proximity and
NLP plus machine learning capabilities
turns SmartFocus into the only
contextual engine across web, email, social and instore.
TODAY
SmartFocus delivers context-aware marketing for 2500+ brands
SmartFocus is the only customer obsessed marketing message cloud. Through patented algorithms it genuinely listens to and learns from customers.This provides contextually unique and temporally relevant engagements, through any digital channel.
55 billionpersonalized interactions a year
8 millioncampaigns a year
© 2015 SmartFocus. All rights reserved. SF00037