Big Data,Analytics & Intelligence

Marketing Plan2014

Iconic Event Management

Big Data,Analytics & Intelligence

Marketing Plan2014

Iconic Event Management

1.0 Vision, Mission & Values 1.1 Fusionex Vision, Mission & Values

2.0 Situation Analysis 2.1 Market Overview 2.2 Marketing Strategies 2.3 Competition Analysis 2.4 Customer Overview

3.0 Marketing Objectives - Where do we want be? 3.1 Where do we want to be?

4.0 Marketing Objectives - How do we Achieve our Objectives? 4.1 How do we achieve our Objectives?

5.0 Budget and Sales Forecast - Profit & Loss Account 5.1 Budget and Sales Forecast

6.0 Iconic Event Management 6.1 Iconic Experience

Marketing Plan 2014

1.0 Vision, Mission & Values

1.1 Fusionex Vision, Mission & Values

VISIONOur vision is for Fusionex to be a world-renowned IT brand of quality and distinction

MISSIONFusionex is committed to create value by providing the best experience to enterprises across the globe through its innovative offerings of software and solutions.

VALUES

Faith: Through assurance in ourselves, our organisation’s vision, and what we believe in, achieving goals that we set as well as those set by others becomes a natural flow of events

Unity: Working together knowing that nothing is impossible when we stand together

Success: Consistently striving to better ourselves through accomplishments and achievements

Inspiration: Relentlessly motivating and encouraging all around us

Optimism: Firmly grounded with the knowledge that optimism is the foundation of true progress

Nobility: Maintaining a noble spirit and remembering that it is always good to give something back to society whenever possible

Experience: Focusing on our experience to provide the best experience to all parties

Xcellence: Staying true to our vision by ensuring that we make NO COMPROMISE to provide top quality services and deliverables

Marketing Plan 2014

Marketing Plan 2014

2.0 Situation Analysis

Marketing Plan 2014

• What factors drive growth in the Big Data, Analytics & Intelligence market? (Innovation, customisation, customer service, price, savings, user friendly, flexibility, SCM, features, reliability, brand)

• What are the key market trends and what is driving the market?

• What are the challenges to market growth? (Legal, Government, Competition)

• Are there any up and coming technology trends that will change the market landscape?

• Which territories and verticals are ready for Big Data Analytics and Intelligence Software?

• Identify up and coming market sector opportunities for Big Data growth (e.g. Motor Industry)

2.1 Market Overview

Marketing Plan 2014

2.2 Marketing Strategies

• What are Fusionex current marketing strategies strengths, weaknesses, opportunities and threats?

• What marketing strategies & content marketing are creating and driving the most product interest, leads and sales?

o Product Demoso Webinarso Free Trial Periodso Advertisingo Price and Promotionso Direct Mailo Emailo Social Mediao SEOo PPCo Telesaleso PRo Referralso Networkingo Exhibitionso Sales Representatives

o Customer service / Repeat Saleso Joint Ventureso Events

How do we measure our Marketing ROI and set KPI’s?

Marketing Plan 2014

2.3 Competition Analysis

• Who are our main competitors and what are their profiles?

• How are our competitors shaping the market?

• What are the strengths and weaknesses of each competitor?

• Who are our competitor customers?

• Where are the Fusionex sales opportunities and threats?

Marketing Plan 2014

2.4 Customer Overview

• Who are Fusionex current customers?o How do you get in the door?o Who is the right person / key decision maker?o What is the ideal job title?o What is their level?o What are their responsibilities?o How do you reach them?o What is your plan for getting past gatekeepers?o Why should they talk to you?o How do you motivate them to listen?

• Who are Fusionex primary and secondary target market customers?

• What are customers / end users thinking and what do they expect and value from Big Data Analytic products and the customer service delivered?

• how can we reassure customers that we can keep their Big Data software products from becoming ineffective / obsolete?

• After-sales, do we keep customers updated and upgraded with latest software?

• How can we enhance the customer experience and deliver added value to Fusionex customers?

Marketing Plan 2014

3.0 Marketing Objectives Where do we want to be?

Marketing Plan 2014

3.1 Where do we want to be?

o Enhancing the awareness of Fusionex products, service and brand

o Creating effective sales leads

o Establishing opportunities for growth in designated markets and territories

o Meeting Fusionex Business & Financial Objectives in the short, mid and long-term

o Building and sustaining long-term Business and Financial success

• Objective to become a multi-functional marketing machine that is proficient in:

Marketing Plan 2014

4.0 Marketing Objectives How do we achieve our Objectives?

Marketing Plan 2014

4.1 How do we achieve our Objectives?

o Specific website content and design as part of the marketing and sales strategy

o Search Engine Optimisation, Pay Per Click, Google, Banner Ads

o Social Media Strategies that attract, interact and engage utilising videos, testimonials, case studies, presentations, articles, newsletters, white papers and blogs; via Facebook, Twitter and LinkedIn

o Email, Direct Mail, Databases, Telephone

o Webinars

o Product demo presentations (advantages more personal, one-to-one, can tailor presentation to customer specific needs. Presentations can take place at client’s office or FusionEx venue)

o Free trial periods

o Roadshow events

o Conference & Exhibitions (in addition, Fusionex own conference & exhibitions)

• Marketing, Digital and Communications strategy:

Marketing Plan 2014

4.1 How do we achieve our Objectives?

o Trade and industry publications

o Advertising

o Promotions

o PR & Publicity

o Brochures

o Corporate Hospitality, networking and speaking opportunities

o Joint ventures

o Referrals

o Sales Representatives

o Cross-selling and up-selling (upgrades, maintenance/support contracts and consultancy, relevant complimentary products and best-sold products)

o Track, evaluate and analyse the success of content marketing efforts and optimise accordingly

Marketing Plan 2014

5.0 Fusionex Budget and Sales Forecast Profit & Loss Account

5.1 Budget and Sales Forecast

Marketing Plan 2014

o What is the marketing budget?

o What are the costs to produce the products?

o What are the costs of marketing the products?

o what is the unit selling price, profit per unit, and how many units

need to be sold to break-even?

o how many units need to be sold to achieve Fusionex Business & financial objectives and increase market share for the short, mid and long-term?

Marketing Plan 2014

6.0 Iconic Event Management

6.1 Iconic Experience

Marketing Plan 2014

With over 15 years of marketing and promotional experience from turning around numerous underperforming leisure businesses to implementing marketing strategies for new multimillion pound venues, product launches, exhibitions, live music and sporting events our marketing experience has been comprehensive.

The key to our success has been through a passion to embed ourselves within our client’s organisation, via understanding our client’s business objectives, products & services, and the organisation’s culture and core values. In essence, we become an extension of our client’s marketing department.

At Iconic Event Management we recognise that businesses increasingly want marketing communications that attract, interact and engage with their customers. Hence, relevant and appropriate marketing communications content, which illustrates and exhibits how much our client cares about it’s customer needs, whilst also demonstrating, how our client can meet it’s customer needs through it’s products and services on offer.

In addition, we have a ferocious passion to deliver marketing communications content that drives engagement, leads and ultimately sales.

Marketing Plan 2014

Iconic Event Management “we make people feel good”

Contact Iconic for your:• Marketing & Event Consultancy

• Experiential Marketing & Promotions

• Roadshows & Tour Events

• Corporate Black Tie Events, Award Dinners & Themed Events

• Conferences incorporating stage sets & design

• Team Building & Motivational sessions to energize teams

• Employee Incentive Travel and Reward Schemes

• Event Production & Décor

• Corporate Hospitality

• Corporate Golf Days

• Christmas & New Year Parties

Main Contact: Roger Justin• Tel: 00 44 114 269 0073• Mobile: 00 44 787 967 5711• Email: roger@iconiceventmanagement.com