Fusion Platform Wp Overview (041311)
-
Upload
self-employed -
Category
Technology
-
view
528 -
download
2
description
Transcript of Fusion Platform Wp Overview (041311)
*Subject to change. Confidential © v041311
888-518-5513
Internet. Solved. ™
*Subject to change. Confidential © v041311
888-518-5513
Your dealership is in an online battle against the Splinternet. The Internet has become the
Splinternet as technology
changes and evolves faster
and faster. And technology
doesn’t fight fair. Dealers
need help to win this battle.
The Splinternet gives shoppers an unfair information advantage online. Splinternet technology such
as Smart Phones, Twitter and
Facebook provide customers
with unprecedented access to
information without any rules
or formal sales engagement.
FUSION gives the advantage back to your Internet Department. The FUSION PLATFORM
manages the Splinternet for
you to ensure your dealership
has the right message in the
right place at the right time
for the right audience.
*Subject to change. Confidential © v041311
888-518-5513
One company. FUSION is powered by
ClickMotive. With over
2000 dealers switching to
FUSION in just a few years,
we’re the fastest growing
Internet Marketing Company
that offers the most complete
solution to the Splinternet.
One vision. The “Big Boys” in this
industry seem to act like
Microsoft. ClickMotive is
more like Apple. We’re
innovative. We listen. We
care about your success.
And we use technology to
make complex things simple.
FUSION offers 8 solutions to manage your Internet Marketing.
One platform. FUSION is built to manage
all aspects of your Internet
Marketing from a consolidated
platform. Even better, it is
created to rapidly adapt and
change to also manage the
“next big thing” for your
Internet Department.
*Subject to change. Confidential © v041311
888-518-5513
Brand yourself. Convert shoppers. And win at SEO. FUSION WEB offers powerful custom branding while holding true to our
conversion-oriented design philosophy and award-winning SEO success.
More branding. We take dealer branding
seriously, and FUSION WEB
is built to offer dealers the
highest level of branding
with powerful Admin Tools.
More search. Every single page is 100%
indexed with award-winning
SEO. Dynamic deep-linking,
friendliest URL strings, 301
redirects, title tags and more.
More sales. FUSION targets low-funnel,
geo-targeted customers with
their “wallets out” that are
more likely to convert from
a lead to an actual sale.
More leads. Our design philosophy starts
with a focus on conversion
rates. Forms and phone
numbers are everywhere on
a department specific basis.
Core™ Pro™
ADMIN Core™ INVENTORY Core™ SEO Core™ (SEO FastStart™) SOCIAL Core™ (Social Toolbar) VIDEO Core™ (New & Used)
Included Products Core™ Pro™
Fanatical Support Inventory Manager Home Page Manager Specials Manager Departments & Staff CRM Tool Integration SEO-Friendly Design Custom Design Libraries Custom Pages & Backgrounds Custom Offers & Specials Custom Branding Concierge
Banner & Video Uploads Interactive Social Toolbar Automated Specials & Lots Model Videos & Used Videos Phone Number Tracking Monthly Reporting Review Unlimited Consulting
Primary Features Core™ Pro™
WEB WEB
Popular Add-Ons
LiveClick™ Chat Tools LiveClick™ Phone Calls
15-Minute Demo?
888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
1000% growth. Thanks to smart phones,
mobile usage has grown
from only 1% to 10% of all
web traffic, and experts
predict it to rise to 50%.
Text campaigns? Ask about optional texting
campaigns that include one
exclusive texting keyword,
short code & campaigns.
Used car videos? We also offer optional used
vehicle videos of your entire
pre-owned inventory that are
formatted for Smart Phones.
40% conversion. FUSION MOBILE has been
averaging 40% to 60%
conversion rates on mobile
visitors to mobile leads for
hundreds of our dealers.
Mobile has grown to 10% of traffic. 50% is coming. FUSION MOBILE offers more custom branding, better mobile SEO, higher
conversion, dynamic mobile deep-linking and more supported devices.
ADMIN Core™ INVENTORY Core™ SEO Core™ (MSEO) VIDEO Core™ (New only)
Included Products Core™ Pro™
Fanatical Support Inventory Manager Specials Manager New, Used & Certified CRM Tool Integration SEO-Friendly Design Mobile Design Library Custom Header Graphic Custom Splash & App Icon Automated Specials & Lots Model Research & Videos
Departments & Staff Phone Number Tracking
QR-Code Deep-Linking Monthly Reporting Review Unlimited Consulting
Primary Features Core™ Pro™
Popular Add-Ons
LiveClick™ Phone Calls Mobile Text Campaigns Mobile Used Videos Non-FUSION Dealers
Core™ Pro™ MOBILE MOBILE
15-Minute Demo? 888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Pure SEO. Professional SEM. Rise to the top. FUSION SEARCH is built from the ground-up to beat the competition.
No weaknesses. Nothing but consistent award-winning search results.
Low-funnel. We use search to effectively
target low-funnel customers
with their “wallets out” that
are ready to buy!
Award-winning. FUSION is an award-winning
search platform that has
received awards and praise
from many search experts.
Core™ Pro™
Fanatical Support SEO FastStart™ Process 100% Page Indexation
Friendliest URLs & 301s Titles Tags & Headers 3rd Party SEO Integration
100% Managed SEO Custom URLs & Title Tags Custom Back Linking 301s Custom Geo-Targeted Pages Monthly Report Review
Primary Features Core™ Pro™
SEO SEO
Core™ Pro™
Fanatical Support
100% Managed SEM Keyword Generation Google, Bing & Yahoo Bid Management Deep-Linked Clicks Monthly Report Review Custom FUSION Microsite
Primary Features Core™ Pro™
SEM SEM
Penny-pinchers. Our SEM Campaigns will
include a full accounting of
every penny we spend for
you and how we performed.
Google-friendly. We meticulously follow every
one of Google’s published
set of search best practices
to be 100% Google-friendly.
15-Minute Demo? 888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Covert not overt. You must resist the temptation
of overtly trying to sell cars on
social websites. You should be
subtle and more covert about
it with a customer-centric
loyalty focus that is editorial.
Customer loyalty is priceless.
Fans not friends. Increasing Facebook fans and
Twitter followers is an art not
a science. Like it or not, it can
only be accomplished with a
consistent monitoring and
engagement effort by humans.
That’s where we come in.
Fixed-ops focus. Our philosophy is simple.
You buy a car today. You
buy another car in four
years. The interval between
these transactions is the
perfect place for social
media to pay off for you.
Viral spiral. Social lets you listen to
what your customers say
about you. Of course, so
can their friends, and so
on. This viral spiral either
works for you or against
you, but it is never neutral.
It’s not about selling cars. It’s about selling loyalty. FUSION SOCIAL is designed to integrate in real-time with leading social
websites while building loyalty to increase sales and service opportunities.
Core™ Pro™ (Beta)
ADMIN Core™ INVENTORY Core™ SEO Core™ (SSEO)
VIDEO Core™ (New & Used)
Included Products Core™ Pro™
Fanatical Support Custom Social Toolbar Custom Social Integration Custom Social Affiliates Social Page Sharing
Social Consultation 100% Managed Social Custom Facebook Site Custom Twitter Sites Facebook Inventory & Videos Facebook Service Scheduler Facebook Staff & Specials
Facebook & Twitter Postings Scheduled Blog Postings Reputation Alert System Competitor Alert System Manager Phone Hotline
F&I Department Opt-In Loyalty Building & Coupons Phone Number Tracking Monthly Reporting Review Unlimited Consulting
Primary Features Core™ Pro™
SOCIAL SOCIAL
15-Minute Demo? 888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Video SEO. Google is making it more
and more important to use
videos as an SEO tool to
get on the first page. We
call it VSEO. Our VIDEO
Pro™ product submits your
inventory videos to Google.
YouTube. Let us manage a private
YouTube Channel for you
along with video feeds to 3rd
party websites like Cars.com,
AutoTrader.com, Craigslist,
eBay, Facebook & Google.
Stickier. One of the great things
about video is that your
customers are more likely
to remember both the car
and the car dealership
when viewing your videos.
More leads. Our research clearly shows
that video on your website
will increase conversion,
increase page views, add
more time on site and help
engage customers. And you
simply receive more leads.
Video SEO. Google Video. YouTube Channels. FUSION VIDEO increases conversion and engagement. TV has finally merged
with the computer, and shoppers expect all your products to have videos.
Core™ Pro™
SEO Core™ (VSEO)
Included Products Core™ Pro™
Fanatical Support Requires FUSION WEB Model Research Videos Used Inventory Videos Sister Technologies Video Custom Dealer Videos Video Script SEO (VSEO) Video Upload Tools
Video Scheduling Tools 100% Managed Video Custom YouTube Channel Custom Video Wrappers Upgraded VSEO Process 3rd Party Site Video Feeds TrueVoice™ Voice Overs
VShoc™ Video Showcase VidMap™ Google Postings Mobile Used Videos Embedded Quote Forms Monthly Reporting Review
Unlimited Consulting
Primary Features Core™ Pro™
VIDEO VIDEO
Popular Add-Ons
Mobile Used Videos (Included with VIDEO Pro™)
15-Minute Demo?
888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Real control. Our inventory management
tools are the most popular
in the automotive industry.
We offer frequent daily
extractions, data cleansing,
automation, publication and
easy-to-use inventory editing.
Pricing analysis. The optional vehicle pricing
matrix allows you to check
your vehicle pricing against
other similar local vehicles
to maximize your profit and
minimize days in stock.
Media manager. FUSION allows for flexible
pricing rules, unlimited
photos, video & media
management, easy-to-use
bulk upload tools, comment
editors, content tools and
complete control.
The most popular inventory management tools. FUSION INVENTORY puts you in complete control of your inventory with
powerful tools that extract, improve, publish and manage every vehicle.
Syndication? We offer an optional product
called DELIVER Pro™ that will
syndicate your inventory to
many popular 3rd party sites.
INVENTORY Pro™ already
includes cost of DELIVER Pro™.
Core™ Pro™
Fanatical Support Inventory Management Pricing Management Image Management Comment Management Content Management New & Used Inventory Certified Inventory 3rd Party Inbound Feeds Multiple Daily Pulls Frequent Data Updates
Unlimited Photos HomeNet IOL Lite Tools HomeNet IOL Pro Tools DELIVER Pro™ Syndication 3rd Party Outbound Feeds Vehicle Valuation Manager Pricing Analysis Tools Pricing & Discounting Rules Auction Manager Tools Window Sticker Tools Craigslist/eBay Tools Upgraded Reporting Suite
Upgraded Analysis Tools
Primary Features Core™ Pro™
INVENTORY INVENTORY
Popular Add-Ons
DELIVER Pro™ (Included with INVENTORY Pro™)
15-Minute Demo?
888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Unescorted shoppers? Sunday shoppers? Solved. FUSION TAG is a patent-pending mobile window sticker for each car that is
deep-linked using QR Codes to a mobile website about that vehicle.
QR Code usage is up 1000%. QR Codes are already used
on virtually every product
in Japan and Europe. Now
they are sweeping across
America as the next big
thing. Get ahead of the
curve with FUSION TAG.
Put your product in their pocket. Your customers will be able
to scan any vehicle in seconds
to view vehicle display pages
for each car with all the
information, photos, videos,
specs, prices and more from
your mobile website.
Core™ Pro™
ADMIN Core™ INVENTORY Core™
Included Products Core™ Pro™
Fanatical Support Powered by AutoTag™ Zebra TLP 2844-Z Printer
Weatherproof Labels Premium Glossy Labels Online Printing Center Mobile Window Stickers Digital Business Card Tags Departments & Staff Photos Create Tags for any Page Ad Agency Print Ad Tags Monthly Tag Reporting Unlimited Consulting
Primary Features Core™ Pro™
TAG TAG
MOBILE Pro™ (FUSION Mobile cost not included)
Required Products Core™ Pro™
15-Minute Demo? 888-518-5513
*Subject to change. Confidential © v041311
888-518-5513
Everything you want. Easy-to-use. Total control. FUSION ADMIN is the easiest-to-use and most intuitive dealer admin tool.
We put you in total control. And it comes standard with fanatical support.
Control panel. FUSION ADMIN tools were
designed by working closely
with dealers. We built the
industry’s friendliest admin
tools because we listened.
Great admin tools should
simplify your day.
Fanatical support. Lots of companies talk about
great support. It is embedded
into our company culture. We
are truly fanatical about giving
expert advice and support as
your partner and Internet
Marketing Consultant.
Digital dashboard. We believe our dealers and
account consultant teams
should be able to tell exactly
how you are performing at a
glance. The digital dashboard
makes this process easy with
critical reporting data.
LiveClick™. This is the first report your
GM will look at each day.
Upgrade to ADMIN Pro™
to receive live phone lead
tracking per session, call
quality scoring, chat and
dynamic session numbers.
Core™ Pro™
Fanatical Support Reporting Dashboard Real-Time Reporting Multi-Site Management Design Selector Tools Banner & Video Uploads Content Scheduling Home Content Manager Page Content Manager Aisle Image Manager Special Offers Manager
Inventory Manager Department Manager Staff & Jobs Manager CRM Tool Lead Delivery Upgraded Admin Tools LiveClick™ Reporting LiveClick™ Screenshots LiveClick™ Chat Tools LiveClick™ Phone Calls Dynamic Session Numbers Enhanced CRM Information
Call Recording Manager Call Quality Scoring System
Primary Features Core™ Pro™
ADMIN ADMIN
Popular Add-Ons
LiveClick™ Chat Tools LiveClick™ Phone Calls
15-Minute Demo? 888-518-5513