Fusion Platform Wp Overview (041311)

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*Subject to change. Confidential © v041311 888-518-5513 Internet. Solved.

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From the Dealer, Auto Group, Regional, or OEM level, FUSION™ Websites provide the automotive industry with the most complete digital marketing solution available. The vision for FUSION™ was to provide a platform that combined the core components needed to be successful when advertising on the web into one seamless solution designed exclusively for car dealers and the automotive industry.

Transcript of Fusion Platform Wp Overview (041311)

Page 1: Fusion Platform Wp Overview (041311)

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Internet. Solved. ™

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Your dealership is in an online battle against the Splinternet. The Internet has become the

Splinternet as technology

changes and evolves faster

and faster. And technology

doesn’t fight fair. Dealers

need help to win this battle.

The Splinternet gives shoppers an unfair information advantage online. Splinternet technology such

as Smart Phones, Twitter and

Facebook provide customers

with unprecedented access to

information without any rules

or formal sales engagement.

FUSION gives the advantage back to your Internet Department. The FUSION PLATFORM

manages the Splinternet for

you to ensure your dealership

has the right message in the

right place at the right time

for the right audience.

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One company. FUSION is powered by

ClickMotive. With over

2000 dealers switching to

FUSION in just a few years,

we’re the fastest growing

Internet Marketing Company

that offers the most complete

solution to the Splinternet.

One vision. The “Big Boys” in this

industry seem to act like

Microsoft. ClickMotive is

more like Apple. We’re

innovative. We listen. We

care about your success.

And we use technology to

make complex things simple.

FUSION offers 8 solutions to manage your Internet Marketing.

One platform. FUSION is built to manage

all aspects of your Internet

Marketing from a consolidated

platform. Even better, it is

created to rapidly adapt and

change to also manage the

“next big thing” for your

Internet Department.

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Brand yourself. Convert shoppers. And win at SEO. FUSION WEB offers powerful custom branding while holding true to our

conversion-oriented design philosophy and award-winning SEO success.

More branding. We take dealer branding

seriously, and FUSION WEB

is built to offer dealers the

highest level of branding

with powerful Admin Tools.

More search. Every single page is 100%

indexed with award-winning

SEO. Dynamic deep-linking,

friendliest URL strings, 301

redirects, title tags and more.

More sales. FUSION targets low-funnel,

geo-targeted customers with

their “wallets out” that are

more likely to convert from

a lead to an actual sale.

More leads. Our design philosophy starts

with a focus on conversion

rates. Forms and phone

numbers are everywhere on

a department specific basis.

Core™ Pro™

ADMIN Core™ INVENTORY Core™ SEO Core™ (SEO FastStart™) SOCIAL Core™ (Social Toolbar) VIDEO Core™ (New & Used)

Included Products Core™ Pro™

Fanatical Support Inventory Manager Home Page Manager Specials Manager Departments & Staff CRM Tool Integration SEO-Friendly Design Custom Design Libraries Custom Pages & Backgrounds Custom Offers & Specials Custom Branding Concierge

Banner & Video Uploads Interactive Social Toolbar Automated Specials & Lots Model Videos & Used Videos Phone Number Tracking Monthly Reporting Review Unlimited Consulting

Primary Features Core™ Pro™

WEB WEB

Popular Add-Ons

LiveClick™ Chat Tools LiveClick™ Phone Calls

15-Minute Demo?

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1000% growth. Thanks to smart phones,

mobile usage has grown

from only 1% to 10% of all

web traffic, and experts

predict it to rise to 50%.

Text campaigns? Ask about optional texting

campaigns that include one

exclusive texting keyword,

short code & campaigns.

Used car videos? We also offer optional used

vehicle videos of your entire

pre-owned inventory that are

formatted for Smart Phones.

40% conversion. FUSION MOBILE has been

averaging 40% to 60%

conversion rates on mobile

visitors to mobile leads for

hundreds of our dealers.

Mobile has grown to 10% of traffic. 50% is coming. FUSION MOBILE offers more custom branding, better mobile SEO, higher

conversion, dynamic mobile deep-linking and more supported devices.

ADMIN Core™ INVENTORY Core™ SEO Core™ (MSEO) VIDEO Core™ (New only)

Included Products Core™ Pro™

Fanatical Support Inventory Manager Specials Manager New, Used & Certified CRM Tool Integration SEO-Friendly Design Mobile Design Library Custom Header Graphic Custom Splash & App Icon Automated Specials & Lots Model Research & Videos

Departments & Staff Phone Number Tracking

QR-Code Deep-Linking Monthly Reporting Review Unlimited Consulting

Primary Features Core™ Pro™

Popular Add-Ons

LiveClick™ Phone Calls Mobile Text Campaigns Mobile Used Videos Non-FUSION Dealers

Core™ Pro™ MOBILE MOBILE

15-Minute Demo? 888-518-5513

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Pure SEO. Professional SEM. Rise to the top. FUSION SEARCH is built from the ground-up to beat the competition.

No weaknesses. Nothing but consistent award-winning search results.

Low-funnel. We use search to effectively

target low-funnel customers

with their “wallets out” that

are ready to buy!

Award-winning. FUSION is an award-winning

search platform that has

received awards and praise

from many search experts.

Core™ Pro™

Fanatical Support SEO FastStart™ Process 100% Page Indexation

Friendliest URLs & 301s Titles Tags & Headers 3rd Party SEO Integration

100% Managed SEO Custom URLs & Title Tags Custom Back Linking 301s Custom Geo-Targeted Pages Monthly Report Review

Primary Features Core™ Pro™

SEO SEO

Core™ Pro™

Fanatical Support

100% Managed SEM Keyword Generation Google, Bing & Yahoo Bid Management Deep-Linked Clicks Monthly Report Review Custom FUSION Microsite

Primary Features Core™ Pro™

SEM SEM

Penny-pinchers. Our SEM Campaigns will

include a full accounting of

every penny we spend for

you and how we performed.

Google-friendly. We meticulously follow every

one of Google’s published

set of search best practices

to be 100% Google-friendly.

15-Minute Demo? 888-518-5513

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Covert not overt. You must resist the temptation

of overtly trying to sell cars on

social websites. You should be

subtle and more covert about

it with a customer-centric

loyalty focus that is editorial.

Customer loyalty is priceless.

Fans not friends. Increasing Facebook fans and

Twitter followers is an art not

a science. Like it or not, it can

only be accomplished with a

consistent monitoring and

engagement effort by humans.

That’s where we come in.

Fixed-ops focus. Our philosophy is simple.

You buy a car today. You

buy another car in four

years. The interval between

these transactions is the

perfect place for social

media to pay off for you.

Viral spiral. Social lets you listen to

what your customers say

about you. Of course, so

can their friends, and so

on. This viral spiral either

works for you or against

you, but it is never neutral.

It’s not about selling cars. It’s about selling loyalty. FUSION SOCIAL is designed to integrate in real-time with leading social

websites while building loyalty to increase sales and service opportunities.

Core™ Pro™ (Beta)

ADMIN Core™ INVENTORY Core™ SEO Core™ (SSEO)

VIDEO Core™ (New & Used)

Included Products Core™ Pro™

Fanatical Support Custom Social Toolbar Custom Social Integration Custom Social Affiliates Social Page Sharing

Social Consultation 100% Managed Social Custom Facebook Site Custom Twitter Sites Facebook Inventory & Videos Facebook Service Scheduler Facebook Staff & Specials

Facebook & Twitter Postings Scheduled Blog Postings Reputation Alert System Competitor Alert System Manager Phone Hotline

F&I Department Opt-In Loyalty Building & Coupons Phone Number Tracking Monthly Reporting Review Unlimited Consulting

Primary Features Core™ Pro™

SOCIAL SOCIAL

15-Minute Demo? 888-518-5513

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Video SEO. Google is making it more

and more important to use

videos as an SEO tool to

get on the first page. We

call it VSEO. Our VIDEO

Pro™ product submits your

inventory videos to Google.

YouTube. Let us manage a private

YouTube Channel for you

along with video feeds to 3rd

party websites like Cars.com,

AutoTrader.com, Craigslist,

eBay, Facebook & Google.

Stickier. One of the great things

about video is that your

customers are more likely

to remember both the car

and the car dealership

when viewing your videos.

More leads. Our research clearly shows

that video on your website

will increase conversion,

increase page views, add

more time on site and help

engage customers. And you

simply receive more leads.

Video SEO. Google Video. YouTube Channels. FUSION VIDEO increases conversion and engagement. TV has finally merged

with the computer, and shoppers expect all your products to have videos.

Core™ Pro™

SEO Core™ (VSEO)

Included Products Core™ Pro™

Fanatical Support Requires FUSION WEB Model Research Videos Used Inventory Videos Sister Technologies Video Custom Dealer Videos Video Script SEO (VSEO) Video Upload Tools

Video Scheduling Tools 100% Managed Video Custom YouTube Channel Custom Video Wrappers Upgraded VSEO Process 3rd Party Site Video Feeds TrueVoice™ Voice Overs

VShoc™ Video Showcase VidMap™ Google Postings Mobile Used Videos Embedded Quote Forms Monthly Reporting Review

Unlimited Consulting

Primary Features Core™ Pro™

VIDEO VIDEO

Popular Add-Ons

Mobile Used Videos (Included with VIDEO Pro™)

15-Minute Demo?

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Real control. Our inventory management

tools are the most popular

in the automotive industry.

We offer frequent daily

extractions, data cleansing,

automation, publication and

easy-to-use inventory editing.

Pricing analysis. The optional vehicle pricing

matrix allows you to check

your vehicle pricing against

other similar local vehicles

to maximize your profit and

minimize days in stock.

Media manager. FUSION allows for flexible

pricing rules, unlimited

photos, video & media

management, easy-to-use

bulk upload tools, comment

editors, content tools and

complete control.

The most popular inventory management tools. FUSION INVENTORY puts you in complete control of your inventory with

powerful tools that extract, improve, publish and manage every vehicle.

Syndication? We offer an optional product

called DELIVER Pro™ that will

syndicate your inventory to

many popular 3rd party sites.

INVENTORY Pro™ already

includes cost of DELIVER Pro™.

Core™ Pro™

Fanatical Support Inventory Management Pricing Management Image Management Comment Management Content Management New & Used Inventory Certified Inventory 3rd Party Inbound Feeds Multiple Daily Pulls Frequent Data Updates

Unlimited Photos HomeNet IOL Lite Tools HomeNet IOL Pro Tools DELIVER Pro™ Syndication 3rd Party Outbound Feeds Vehicle Valuation Manager Pricing Analysis Tools Pricing & Discounting Rules Auction Manager Tools Window Sticker Tools Craigslist/eBay Tools Upgraded Reporting Suite

Upgraded Analysis Tools

Primary Features Core™ Pro™

INVENTORY INVENTORY

Popular Add-Ons

DELIVER Pro™ (Included with INVENTORY Pro™)

15-Minute Demo?

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Unescorted shoppers? Sunday shoppers? Solved. FUSION TAG is a patent-pending mobile window sticker for each car that is

deep-linked using QR Codes to a mobile website about that vehicle.

QR Code usage is up 1000%. QR Codes are already used

on virtually every product

in Japan and Europe. Now

they are sweeping across

America as the next big

thing. Get ahead of the

curve with FUSION TAG.

Put your product in their pocket. Your customers will be able

to scan any vehicle in seconds

to view vehicle display pages

for each car with all the

information, photos, videos,

specs, prices and more from

your mobile website.

Core™ Pro™

ADMIN Core™ INVENTORY Core™

Included Products Core™ Pro™

Fanatical Support Powered by AutoTag™ Zebra TLP 2844-Z Printer

Weatherproof Labels Premium Glossy Labels Online Printing Center Mobile Window Stickers Digital Business Card Tags Departments & Staff Photos Create Tags for any Page Ad Agency Print Ad Tags Monthly Tag Reporting Unlimited Consulting

Primary Features Core™ Pro™

TAG TAG

MOBILE Pro™ (FUSION Mobile cost not included)

Required Products Core™ Pro™

15-Minute Demo? 888-518-5513

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Everything you want. Easy-to-use. Total control. FUSION ADMIN is the easiest-to-use and most intuitive dealer admin tool.

We put you in total control. And it comes standard with fanatical support.

Control panel. FUSION ADMIN tools were

designed by working closely

with dealers. We built the

industry’s friendliest admin

tools because we listened.

Great admin tools should

simplify your day.

Fanatical support. Lots of companies talk about

great support. It is embedded

into our company culture. We

are truly fanatical about giving

expert advice and support as

your partner and Internet

Marketing Consultant.

Digital dashboard. We believe our dealers and

account consultant teams

should be able to tell exactly

how you are performing at a

glance. The digital dashboard

makes this process easy with

critical reporting data.

LiveClick™. This is the first report your

GM will look at each day.

Upgrade to ADMIN Pro™

to receive live phone lead

tracking per session, call

quality scoring, chat and

dynamic session numbers.

Core™ Pro™

Fanatical Support Reporting Dashboard Real-Time Reporting Multi-Site Management Design Selector Tools Banner & Video Uploads Content Scheduling Home Content Manager Page Content Manager Aisle Image Manager Special Offers Manager

Inventory Manager Department Manager Staff & Jobs Manager CRM Tool Lead Delivery Upgraded Admin Tools LiveClick™ Reporting LiveClick™ Screenshots LiveClick™ Chat Tools LiveClick™ Phone Calls Dynamic Session Numbers Enhanced CRM Information

Call Recording Manager Call Quality Scoring System

Primary Features Core™ Pro™

ADMIN ADMIN

Popular Add-Ons

LiveClick™ Chat Tools LiveClick™ Phone Calls

15-Minute Demo? 888-518-5513