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Social Media Campaign for Central London Colleges

What the lovely clients wanted?

• To boost traffic to their site• To position themselves as a forward

thinking college and differentiate from other FE institutes

• Make the college accessible, personable and more attractive to perspective students and parents

• But most of all ….To raise enrolment

They knew that everyone was online, but weren't sure how to position themselves

They also knew that students, parents and grandparents engaged in social media but didn’t know how to leverage this.

How did we help them?

What we did• Examine students, parents and prospective

student’s online behaviours • Activity, tone, language, interests, conversation

pieces• What do students like?• What do parents like?

How to be ‘cool’ and ‘retro’ enough for both parents(fee payers) and students (decision makers) to think of the college as the best one out there

?

Not Cool

We had to be ‘down with the kids’

But smart enough for parents to trust us!

(cool parents)

The students had stories to tell…

• They didn’t know this, but their students are little social media monsters.

• They had stories to tell, images to share, and were the best ‘brand ambassadors’ any one could wish for.

• We showed the college how to use these keen social monsters, trained them and got them to share their experiences.

What Strictly Social did…..

We build their twitter account, shared interesting stories, found students, parents and teachers online.

Built a Facebook page, a space where they share news, info, updates and the students ask questions, talk about upcoming events and more…

Their blog is a space where students write stories, share their experiences with the college, teachers share examples of best practise and thoughts on education. This has become the central ‘hub’ of their community.

Used the video content created by students and shared them on YouTube

The Results?(drum roll please)

After one month…. Web Traffic was up from 3832 visits to 11,496 visits

That’s a pretty big deal!

In one month we pushed content towards 35,431 (the college networks reach) people who might not have seen, heard or smelt the college ever before

Students were also uploading their artwork, photos, videos and more onto the Facebook page

• The college is now one of the leaders in the FE world using social media to communicate, engage and share with their communities.

• Attendances to open days were up

• Enrolment and allocated spaces for new students were filled

• We had helped them nurture a great online community for their offline community to showcase their outstanding educational institution.

Needless today, everyone is super happy now!