Furniture market in Poland Overview - B+R...

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Tomasz Wiktorski, Ph. D. Furniture market in Poland Overview

Transcript of Furniture market in Poland Overview - B+R...

Page 1: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Tomasz Wiktorski, Ph. D.

Furniture market in Poland Overview

Page 2: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Poland Overview Population: 38 mln

Furniture industry turnover*: 13,3 bln USD.

Furniture export*: 12,6 bln USD

Furniture import*: 2,6 bln USD

* Expected in 2019

No. of furniture entities: 28127

No. of people working in furniture industry: 202 tsd.

Poland is a sixth furniture manufacturer in the World.

Poland is a second furniture exporter in the Wolrd.

Furniture industry will continue to grow.

Page 3: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Poland became 3rd in EU furniture manufacturing country

Germany;

22,4%

Italy; 20,8%

Great Britain; 9,8%

Poland; 9,7%

France; 6,8%

Spain; 4,9%

Netherlands; 3,5%

Austria; 3,1%

others; 18,9%

Based on Eurostat

The value of furniture sold production of the eight biggest furniture manufacturers in UE

(in millions of EUR )

DE IT GB PL FR SP NL AT

Page 4: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Number of employees: Poland no. 1. in EU

The total cost of employment (in million euro): Poland no. 4 in EU. Czech Republic

Germany

France

Netherlands

Poland

Sweden

Great Britain

Italy

The value of furniture sold production 2016: Poland no. 4 in EU

Based on Eurostat

Poland has

a huge potential

for improovment in

added value.

Page 5: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Poland is a 6th furniture manufacturer in the World

Data according to CSIL.

Page 6: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Ranking eksporterów

Page 7: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Small companies

Furniture companies are located across Poland,

but especialy in regions: Wielkopolskie, Warminsko-Mazurskie,

Pomorskie and Dolnoslaskie

Large companies

Medium companies

Page 8: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

The structure of furniture companies in Poland - 2018

Large – 85 Medium – 306 Small – 1 303

Micro – 26 433

Micro entities

7,8%

Small entities 16,0%

Large and medium entities 76,1%

Sold production structure by companies size classes in 2017

Page 9: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

The value of retail furniture market in Poland

3 6

69

2 8

70

3 7

93

4 1

63

6 4

11

6 4

07

5 1

90

5 4

40

5 3

40

7 0

00

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

Tsd

PLN

B+R Studio calculations; * forecasts

1 937 tsd USD in 2018*

Page 10: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Poland is a manufacturing and exporting country. 90% of furniture manufactured in Poland are exported.

Based on GUS, Eurostat, calculations B+R Studio * Estimated data

7 8

01

17

60

0

21

69

5

26

56

6 4

5 5

90

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

45 000

50 000

mln

PLN

12 617 mln USD in 2018*

Poland. Furniture export

Page 11: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Poland needs to import furniture About 50% of import are components and accesesories

Data and calculations B+R Studio based on Eurostat.

4 142 4 230 4 523

5 580

6 310

7 196

8 669

9 271

1 005 1 011 1 078

1 333

1 508 1 650

2 036 2175

0

500

1 000

1 500

2 000

2 500

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

9 000

10 000

2011 2012 2013 2014 2015 2016 2017 2018

mln

EU

R

mln

PLN

year

Poland. Furniture import

Page 12: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Main directions of polish furniture export

0

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

4 500

mln

EU

R

2017 2018

Page 13: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Main directions of furniture import to Poland 485

421

165

116

86

85

82

81

71

64

62

56

51

39

35

29

23

19

18

15

443

397

14

4

123

88

62

65

79

65

65

56

48

35

35

35

19

20

15

22

17

0

100

200

300

400

500

600

mln

EU

R

2018 2017

Page 14: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

The biggest furniture companies in Poland

1. IKEA Industry Poland sp. z o.o. 2. Correct sp.k. 3. Com.40 Limited sp. z o.o. 4. Fabryka Mebli Forte S.A. 5. Black Red White S.A.

Page 15: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

The largest furniture trade in Poland

1. IKEA Retail sp. z o.o. 2. Jysk sp. z o.o. 3. Agata S.A. 4. Meble - Black Red White sp. z o.o. 5. Abra S.A.

Page 16: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

According to B+R Studio expert’s forecasts in next year furniture production in Poland will continue

the growth trend and in 2019 will reach

50,5 bln PLN (13,3 bln USD)

Page 17: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

Biggest challange: better profitability, workforce shortage, new markets.

Opportunities Market size Competition

Supplies and accessories for furniture manufacturing – export to Poland or local investment Big and growing High

Machinery and production technologies, automatization - export to Poland or local investment

Big and stable High

Subcontracting of furniture or furniture elements – import from Poland or local investment Big and growing High

Original European design furniture sourcing – import from Poland Big and growing Medium

Contract partners for supplying HoReCa / Office / Shops Medium but growing Medium

Original furniture - export to Poland Low but growing Medium

Local retail Medium but growing Medium

E-commerce, customisation, logistics, production systems and IT Medium but growing Medium

Design services Low but growing Low

Next trade shows: Drema–Furnica– Sofab: accessories, components, production techologies. Poznan. September 2019 Warsaw Home: Furniture show. Warsaw-Nadarzyn. October 2019 Meble Polska: Furniture show. Poznan. Februarary 2020

Page 18: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

is

a comprehesive knowledge

about furniture industry

in Poland

REPORT

2019

If you want to confront your own observations with data on the industry and make the right

strategic decisions

You should have our report! Mail to: [email protected]

Page 19: Furniture market in Poland Overview - B+R Studiobrstudio.eu/wp-content/uploads/2019/06/Polish-market-overview.pdf · Poland Overview Population: 38 mln Furniture industry turnover*:

We provide consulting services as:

- market research

- certification process support

- investment consulting

- business linking and local support on relations with trade, production or state agencies

- strategy formulating and executing according to entering the PL or EU market

Kietlin, ul. Słoneczna 3 PL 97-500 Radomsko tel. + 48 790 027 920 fax. +48 44 682 44 42

e-mail: [email protected]