Furls Lookbook

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FURLS CROCHET CATALOGUE 2013

description

Changes: Arrangement of Hooks Finalized index page Ad placement Furls ads Back page Added Gallery Contact page

Transcript of Furls Lookbook

FURLS CROCHET

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Index

Index

01 Introduction05 Hooks17 Gallery24 Testimonials27 Special Offers

It ’s 4pm on a Wednesday after school, and the last bell rang a while ago. Sitting on the front porch of his school, a 16 year old boy patiently watches his highschool sweetheart crochet as they both wait for their rides home. Stitch by stitch, she lovingly loops each length of fiber into a soft circular cap, soon to be a crocheted beanie. She’s been at it all day, and her hands are starting to tire, her stitches are getting tighter, and holding the tiny, florescent pink metal crochet hook in her hand is feeling more and more tense. He notices her straining wrists, and the small clicking sound coming from her knuckles every so often. Eventually she has to take a break, otherwise she knows her hand will cramp up. Their rides arrive, they exchange a

highschool kiss and go their separate ways. She goes home and crochets. He goes home, and he can’t stop thinking about her hook. “I hate it,” he thinks. He knows that their has to be something better for her. “She deserves so much more,” he yells in his head, “she shouldn’t have to endure pain just from doing something she loves!”. He jumps on the internet, and tirelessly searches until stumbling upon ergonomic crochet hooks. These aren’t for her either: they’re all alien looking, she deserves something beautiful. She is the absolute dream of this boy and he refuses to settle for less then perfect. Armed with his dad’s blunt swiss army knife and no woodworking experience, he sneaks into his family’s garage-turned-woodshop and starts to carve. “This will be the most beautiful crochet hook on earth...no one will have another like it... and it will fit her hand perfectly,” he muses. In that tiny woodshop, as the sun began to rise early the next morning, after hours of recklessly attacking an young oak twig until it resembled a crochet hook, he had finished with her hook and Furls Crochet was born. Years later, Furls Crochet still furiously strives to provide every crocheter with what they really deserve; a perfect crochet hook. You craft moment by moment, stitch by stitch. You are not a machine. You are a human being who delights in every turn of the hook, every pull on the skein and every completed row. You are an artist. We treasure that about crocheters, and we want every crocheter to have a hook that reflects who they really are. They say that you can tell a lot about someone by the character of their lover. We believe the same can be said for crocheters and their hooks. Their is a romance between your hand and your hook that is an expression of who you are as a crocheter. This is why, years after a highschool romance, every Furls Crochet hook is still made by hand, one by one, hook by hook, to exacting artistic and ergonomic standards out of the most gorgeous pieces of wood on earth. We believe that you deserve a crochet hook that is as unique and beautiful as you are.

Sincerely,

Harrison RichardsFounder and PresidentFurls Crochet

About Furls Crochet

Benefits of a Furls Crochet hook

E R G O N O M I C S

You will spend thousands of hours crocheting throughout your lifetime. If youcontinue to use conventional metal crochet hooks, you may develop arthritis, carpeltunnel, and loss of hand flexibility and pliability. Furls Crochet hooks are built tobe perfect extensions of the human hand, and many of our customers tell us that

sometimes they can't tell where their hand ends and the crochet hooks begins.

B E A U T Y

You are an artist. You revel in every movement of the fibers and every turn of thecrochet hook. As an artist, you deserve to work with something that itself is a work

of art. Every Furls Crochet hook is handcarved to the finest artistic standards out ofthe earth's most beautiful exotic wood and, as a consequence, every Furls Crochet

hook is a functional crochet masterpiece.

S U S T A I N A B I L I T Y

Because every Furls Crochet hooks is made from precious wood, we donate aportion of our sales to reforest tropical rainforest. For every hook that is purchased

we plant one tree, creating a positive resource cycle. We also use exclusivelynatural finishes so every hook is hand and baby safe.

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Petite little Dolly! Freckled by beautiful dots and swirls of jet black and contrasting creamy beige, Dolly is the Furls Crochet group's

ecstatic little ball of hyperactivity! Dolly is always on the move and, despite her small stature and delicate frame, never runs out of gusto! A pleasure to have by your side if your feeling down or lethargic, Dolly

always brings high-energy fun to the Furls Crochet group.

Size I 5.5 mm Mexican Cocobolo

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Index

01 Introduction05 Hooks17 Gallery24 Testimonials27 Special Offers

Raven

Raven is full bodied and mysterious. From the coastline of northern Africa, Raven loves to flaunt her sumptuous curves but always plays hard to get and keeps those yarns guessing! Only in the presence of her best

girlfriends in the Furls Crochet group does she settle down and reveal her truly profound dark coffee-violet coloring. Amidst her inner circle, she is strong,

calming, and always brings heaps of belly laughter.

Size F 3.75mm African Blackwood

Tulip

She is the perfect mix of passion and professionalism, of strawberries and cream. A native of Brazil, Tulip is first character-ized by a creamy white grain pattern that, on the surface, seems calm

and gentle. Her wild heart, however, explodes through in vibrant flames of crimson, pink, and cherry-lipstick red and swathes that soft cream

surface with licks of fire. Tulip is normally quietly and patiently musing in the corner of the Furls Crochet group, but her rich heart shines when

she is aroused to passion!

Size G 4mm Brazilian Tulipwood

She's the dependable one. Everyone loves Olive; she's always there for her friends when they need emotional support and never, ever has let one of her friends down (even if they do call at unreasonable hours of the morning). Born deep in the

Mediterranean, her soft, tan complexion warms everyone who see's her and helps Olive bring stability to the more-than-occassionally raucous Furls Crochet group.

Size H 5mm Curly African Olivewood

Olive

coco

She's the spicy one. Born in the heart of Mexico, Cocoa boasts some sassy stripes of fiery orange, yellow, and pink that fuse with her more sensual chocolately-mocha complexion. Cocoa always has some-thing to say, is always the life of the crochet party, and frequently does things that she regrets the next morning. Carpe Diem is her motto and

Cocoa is the wildest crochet hook of the bunch.

Size I 5.5mm Mexican Cocobolo

Rose

Rose loves everyone. She is so syrupy sweet that sometimes her friends think they can't stand her, but that sugar always melts their hearts eventually. She is the gift giver, the big hugger, and the hopeless romantic. Rose was born

in Bolivia, and displays such a beautiful coloring- something between fresh brewed coffee and autumn leaves, that deepens into a

graceful mocha as she ages.

Size J 6mm Bolivian Rosewood

She's the dependable one. Everyone loves Olive; she's always there for her friends when they need emotional support and never, ever has let one of her friends down (even if they do call at unreasonable hours of the morning). Born deep in the

Mediterranean, her soft, tan complexion warms everyone who see's her and helps Olive bring stability to the more-than-occassionally raucous Furls Crochet group.

Size H 5mm Curly African Olivewood

She's the dependable one. Everyone loves Olive; she's always there for her friends when they need emotional support and never, ever has let one of her friends down (even if they do call at unreasonable hours of the morning). Born deep in the

Mediterranean, her soft, tan complexion warms everyone who see's her and helps Olive bring stability to the more-than-occassionally raucous Furls Crochet group.

Size H 5mm Curly African Olivewood

"I have nothing but praise for these hooks! They are the perfect length, smooth, warm and comfortable in your hand. I prefer Furl's Hooks over any other hook out there. They are so breathtaking and well-crafted. Did I mention beautiful to look at too!" -Darla Allen, Crochet Designer and Owner of The Needle Nerd and Needle Nerd Baby

"Your needles make crocheting an art of zen." -Debbie from Pennsylvania

"This is the most fantastic hook I own! I can't get over how beautiful and how awesome it feels holding it." -Lianka Azulay, Crochet Designer and Owner at Bonita Patterns

testimonials

"This hooks is perfect for my hands and it feels great. I am a better crocheter with this hook" -Lynn H. from Grand Junction Colorado

“Not only is my Furl's hook a gorgeous work of handcrafted art, but it is a complete joy to crochet with! As a professional designer, I crochet many hours a day. With my Furl's hook, which is created to my own hand measure-ments, I am able to stitch for hours and hours with none of the usual hand pain or tiredness that could come from a standard, non-ergonomic hook. Furl's customer service is fantastic, quick shipping, excellent packing and attention to detail. I can't wait to add some more to my collection!” -Tammy Hildebrand, Crochet Designer, Author of Hot Lava Crochet, CGOA Proffesional Development Chairperson

“My hands felt very relaxed even working with a yarn that can be a bit tricky whether knitting or crocheting. I think this hook may become more than a beautiful object to look at, it might just be my new “pet” hook when I’m working with larger hook sizes. In fact, I may have to acquire a few more of the Furls hooks in the near future.”-Andee Graves, Author, Owner of Two Hands Healing and Creative Arts & Crochet Designer

“Wow! Your beautiful hook arrived safe and sound... Thank you so much. What a special object you have created- as my hands hold this special piece I will be inspired knowing that your hands have touched it too- what an extraordi-nary gift you are giving to the fiber world... hand to hand- spirit to spirit-creativity to creativity. I cherish my special Furls! Thank you so much.” -Charles Gandy, TKGA Master Knitter and Author of The Embellished Sock

"This. hook. is. stunning."- Mary Ann from Things Crafty

"Gorgeous crochet hook! Feels very comfortable in my hand. Very happy with my purchase."- Deborah Fraught

Special Offers

15% off

Free Shipping

Free HookOver the course of your lifetime with Furls, after buying

three hooks at any time, your fourth hook is free.

Use coupon code:

FURLSFOUR

Applicable for all orders with two hooks or more.

Use coupon code:

FRIENDLYFURLS

Use this on your very first order as our way of saying Welcome to Furls.

Use coupon code:

FURLSGIRLS