Funnelling Tourism Dollars into our Economy

About Us

Tourism Rossland is Rossland’s Destination Marketing Organisation and works collaboratively with input from all Rossland tourism stakeholders. The organisation is a registered non-profit society which was formed in 2007.

Value of Tourism

• Tourism is an important sector of the economy • It is the biggest employer in Rossland and is critical to many

of our businesses and organisations

• Estimated total value of $13,264,000 per year (in Rossland)

Imagine the Kootenays as a big business……

Goal: Economic Development

Tourism Marketing as part of the Economic

Development “Sales Funnel” - Tourism Marketing creates awareness of an area

- Social media leads to the engagement of potential guests

- Guests discover the area via websites, word of mouth etc.

- Purchase- visit the area

“Sales Goal” is Economic Development- workforce attraction, investment, etc

Photobanks

Social Media

Media Hosting

Funnelling Tourism Dollars into our Economy