Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

© 2010 FundraisingCoach.com

Fundraising & Social MediaHow it works and how to help

nonprofits see it works

TWITTER @marcapitmanHashtag #smbme

TweetsGiving

Twestival

Movember

• Dreamed up over a couple beers• By 2009 over 1 million registered users and

over $42 million dollars raised for men’s health!

Amazon 1998 Web 1.0

I’m not here to convince you. This is happening whether you like it or not.

How do we get to be included?

• Be there before the events happen

• Have a familiarity with the tools

• Engage donors and fans!

Go where the conversations are!

Let’s Get R.E.A.L.!

1. Research

2. Engage

3. Ask

4. Love

Start Small

Great website design

• Donation page should be 1 or 2 clicks away from home page

• Hint: with Google EVERY page can be the home page

Simple programs

501 Mission Place – Chris Brogan

• Tell the story briefly, end 1st paragraph with brief summary of the request

• Explain what is getting done

• Ask for what needs to be done (with link)

• Ask them to pass it on

Try Others

Collecting Money Online

• Easiest is to set up a secure form• Other tools help too:

– First Giving– ChipIn– Causes– Razoo

Collecting Money Online

• Easiest is to set up a secure form• Other tools help too:

– First Giving– ChipIn– Causes– Razoo

If you’re a geek

• and a cause isn’t playing well with you…

Do it yourself.

• Check out www.501MissionPlace.com

• Give me your card for a free copy these slides & to sign up for my email newsletter

• FundraisingCoach.com has free blog post, articles, book reviews, and more!marc@fundraisingcoach.com

Email Newsletter Tips• Start sustainably

– Weekly? Monthly? Sporadic?• Ask permision

– This is not direct mail– Purchased lists = SPAM– Double opt-in

• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons

Don’t Spam!!

Blog Tips• Blogs stick around

– Great for search engines– Adds “permanence” for deletable emails &

disposable news clippings– Keeps you professionally sharp & up-to-date

• Repurpose content– Newsletters, press releases, ads

• Most people won’t come to your blog– Make RSS feed & email options easy to find

More Blog Tips• Find your voice

– No one sees the world exactly as you do– Experiment with formal/informal,

opinionated/general to see what generates comments

How to get started

1) Pick a tool – I suggest Twitter, Facebook, or LinkedIn

2) Fill out your profile– This is your place to market yourself– If on Twitter, fill the bio line with keywords (they

make it easier to find you)

3) Practice Covey’s Habit 5– Seek first to understand, then to be understood