Fundraising with AngelList and Gust
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17-Oct-2014 -
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Transcript of Fundraising with AngelList and Gust
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Course Objective
To make it easy to use AngelList and Gust to engage investors and influencers.
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Key Learning Outcomes
● Best Practices● Identifying Investors & Influencers● Engaging in Dialogues● Demonstrating Thought Leadership
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Angellist and Gust: Working for U
● Tool to identify Investors and Influencers● Market Intelligence ● Insights on People● Discover Commonality● Platforms to Demonstrate Social Savvy
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Unprecedented Access to People
● Financial intermediaries have made a lot of money on their network. The value of that premium has decreased because you can now find the same people they know with tools like AngelList and Gust
● Real investors want to be found● Real investors want to engage in dialogue● Don't waste time with the wrong people
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AngelList and Gust
● Easy Setup● Free● Public and Private side● Video is Critical● One Liner and Executive Summary is Key● Team Profiles
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AngelList Gust
● CraigsList● Transparent● Individuals● Jobs Board +● High Social ● Direct Invest Option
● Investor Relations● Closed● Angel Groups● Narrow Scope● Low Social ● Gateway
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Where to Start
● Go to Angel.co and Gust.com● Search the Site and Review Listings
○ Gust: "Browse Investors" / "Browse Startups"○ AngelList: "Trending" / "Popular"
● Create an Account● Load Everything into Profile● Go live with Gust immediately "Published"● WAIT to publish "Fundraising" on AngelList...
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Building a Robust Profile
● Quality Picture(s)● Use headlines to show competencies● Description about your personal passions
and capabilities.● Highlight skills / achievements● Highlight awards and press● Highlight the team, including Advisors
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Integrated into Fundraising Process
● Spend a few minutes every day● Send personal messages to people● Follow people you want to meet● Share your thoughts, insights and what you
find interesting via public posts● Read up on what other people are saying● Tip: Highlight presence, but don't say
"fundraising" etc. in public posts
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Finding Investors
● Gust: "Browse Investors" (groups only)○ Power Tip: Search Angel Groups. Search "Angel
Group Name" in LinkedIn to find members● AngelList: "People" -> "Investors"
○ Power Tip: Search Companies and View Investors● Build a list of Investors and Influencers
○ Use a CRM○ Connect via social media, online communities○ Find events to meet in person○ Reach out, open dialogue
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Smart Networking
Focus on the influencers and investors that matter.
Control the process.
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How to Open a Dialogue
● Industry conversations● Know the people they know● Shared interests● Provide the person with insights (do them a
favor)● Share articles / insights "thought of you..."● Solicit feedback● "I want to open a line of communication".
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Networking: Winners and Losers
Winners....● Find Commonality● Establish Rapport with Industry Knowledge● Ask for small Increments of Time
○ Share thoughts on industry○ Ask for validation of an idea/opportunity
Losers...● Ask for money / investment
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Eliminating Investors
Don't waste time with the wrong people
Background research can pay off significantly
Finding out who not to talk to is as important as finding the right conversations
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Investor Filter:A short list of things management / founders can't tolerate in a funder.
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Action Plan
● Establish Robust Profile○ Complete Profile - Brand YOU○ Articulate Passions / Interests
● Integrate AngelList & Gust into Workflow○ Follow AngelList users you want to meet○ Watch what they are saying / investing in○ Post updates and Interact on the platform
● Publish Thought Leadership○ Content breaks down barriers with cold connections!○ Link to published articles○ Link to videos
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Next Steps
● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com
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