Fundraising & Services working together · Fundraising & Services working together A joined up...

Stroke Helpline 0303 3033 100

stroke.org.uk

Fundraising & Services working together

A joined up approach in the Community


stroke.org.uk

• Raise awareness of stroke and stroke prevention

•Our Helpline and Stroke Information Service offer expert advice and support

• Invest £2m+ a year in research

• Campaign to push stroke higher up the government and public agenda

• Support over 150 voluntary groups and 800 affiliated stroke clubs

• Run 358 Life After Stroke Services across the UK helping 40,000+ people

We are the Stroke Association. Our vision is for a world where there are

fewer strokes and all those who experience stroke get the support they need.


stroke.org.uk

Total income £34m

Fundraised income £22m

Contract income for Services £11m

Finances


stroke.org.uk


stroke.org.uk

• “Coming together is a beginning. Keeping together is progress. Working

together is success.”

• Henry Ford

• “The way a team plays as a whole determines its success. You may have the

greatest bunch of individual stars in the world, but if they don't play together, the

club won't be worth a dime.”

• Babe Ruth

http://thinkexist.com/quotation/coming_together_is_a_beginning-keeping_together/146314.html





http://thinkexist.com/quotes/henry_ford/

http://thinkexist.com/quotation/the_way_a_team_plays_as_a_whole_determines_its/154041.html



http://thinkexist.com/quotes/babe_ruth/


stroke.org.uk

Life After Stroke Services


stroke.org.uk

Stroke Association services

• 358 commissioned services

• 258 contracts

• £11.2m contract income

• 600 staff, 1/3 full time, some professionally

qualified in health or social care

• Just under 3,000 volunteers, of whom 13% are

stroke survivors


stroke.org.uk

Types of service accessed

Count of Primary Service Type (CS Service)

Primary Service Type (CS Service) Total

Back to Life 95

Child Stroke Project 59

Communication Plus 595

Communication Support 3070

Community Integration 181

Community Stroke Coordinator 396

Conversation Group 43

IAS & Peer Support 856

IAS/Family & Carer Support 30643

Keep in Touch (KIT) 72

Life After Stroke (IAS &CS) 2318

Long Term Support 274

Other 1

Partnership for Older People's Project 71

Personal Budgets Support 387

Reablement 118

Return to Work 62

Stroke Day Service 20

Stroke Health Improvement Programmes 85

Stroke Health Promotion/Prevention 648

Stroke Navigator 527

Stroke Review Coordinator 818

Stroke Support (IAS &B2L) 114

Stroke Welfare Navigation 135

Grand Total 41588

Table 7:Service Users


stroke.org.uk

Services – recent history

• Communication Support & Family & Carer Support

(remain core services, most common)

• Postcode lotteries

• Funding crises – pressure on contract funding.

• Popular myth that our services are not funded

by donations – reality is only direct cost is

funded by contract income.

• Limited range of services


stroke.org.uk

New model Life After Stroke Services

• Review & re-positioning of our services

• How we add value locally and nationally

• Staff working to develop the model

• Co-production essential

• Community engagement and role of volunteers

• Staff working to develop the model


stroke.org.uk

Stroke Recovery Service

Integrated Service Solution

Hospital to Community- Stroke Recovery & Support

Workers, My Stroke Guide

Review service

Intensive Early Integration Support

Rehabilitation

Communication support service- Aphasia, Dysphasia etc.

Emotional needs support-Anxiety, depression, etc.

Supported Self management and Confidence

Building Secondary Prevention Programme

Carer Support

Advocacy

Specialist Childhood Stroke Service

cialist

Advice & Information

One to one support

Online community

Telephone Helpline

Voluntary Groups and Clubs:

Peer support, Sign-posting, Carer

network and support, Befriending,

Exercise programmes, emotional

support, Aphasia Cafés

Grants

Added Value Sustaining Independence

Building Social Capital

Contracted Services Hospital to Community Support Services Person

Centred


stroke.org.uk

Community & Events

Fundraising


stroke.org.uk

What does the Community and Events team do?

• The Community and Events Fundraising team is responsible for

developing fundraising in the regions and countries

• We do this by:

• Planning and organising our own fundraising events

• Promoting and supporting third party events

• Working with our existing Stroke Clubs and Operations groups to

develop income for the charity

• Developing opportunities for community groups to fundraise for us

• Facilitate “Reactive” fundraising where supporters come to us to take

part in their own events/activities to raise £ for us

• However it hasn’t always been like this……………


stroke.org.uk

History

Old approach - Community Fundraising main focus on In

Memoriam donations

Team worked in isolation from Services in regions and

countries

In Memoriam donations the prime income source in the

“regions”

No C&E fundraising teams in Scotland, Northern Ireland or

Jersey


stroke.org.uk

Something had to change…

We developed portfolio of Planned Fundraising Events to attract live

supporters

We needed to ensure that our C&E fundraisers were active in their

communities developing awareness and fundraising opportunities for

our supporters

We needed to ensure that we could work together with our Services

colleagues on the co-creation of regional plans

We needed to ensure that the network of Stroke Clubs could work

with us to generate income both for themselves and the Association

We needed to generate opportunities for volunteers

We needed to become UK wide

We needed to be able to generate more income from Community and

Reactive sources ie volunteer led


stroke.org.uk

What we did…

Introduced fundraising teams in Scotland, Northern Ireland and

Jersey to complement our existing teams in England and Wales

We developed several planned events activities which we

delivered across the UK including our Resolution Runs series

We developed a specific Step out for Stroke event for our

service users to help them with their Life After Stroke -

delivered across the UK with Services colleagues engaged with

their fundraisers on the co-creation of plans.

We developed our Partnership in Fundraising activity with

Stroke Clubs so that we could share resource and generate

income for both


stroke.org.uk

What we did 2…

Developed a UK wide Telemarketing team who we use to

promote specific challenge events across the UK attracting

significant numbers of supporters who we can build

relationships with

Created a new Stroke Ambassador role for our volunteers who

would help our fundraising teams

Increasinngly built our relationships and planning activity

between the C&E fundraising and Services teams


stroke.org.uk

Current C&E structure

• The Community and Events Fundraising teams consist of the following staff

members in each region/country

• Community and Events Fundraising Manager

• Regional Fundraiser

• Fundraising Assistant

• The Regions are structured so that we have a team in 9 regions across

England and teams in Wales, Scotland, Northern Ireland and Jersey

• The fundraising team structure matches the structure of the Services team – we

are co-terminus in Regions and Countries

• Fundraising staff now work collaboratively with their Service colleagues on the

development of fundraising plans


stroke.org.uk

Building Communities

Survey

Top Line Results


stroke.org.uk

1. Do you understand what is

meant by community development

or engagement (CDE) activity?

Key themes to emerge:

• Making stroke & the Stroke Association more visible on the ground

• Working together to meet the needs of stroke survivors

• Building capacity/relationships

• Support fundraising

• Information is often not up-


stroke.org.uk

Key themes to emerge:

• Raising awareness

• Prevention

• Clubs and Groups

• Partnership working

• User involvement

2. How do we engage with our

communities currently?

• Training and capacity building

• Service delivery

• Communication/Campaigns

• Influence

• Fundraising


stroke.org.uk

• Prevention/KYBP

• Learn and share

• LASA award

• SAVG growth

• Stroke forum/consultation group

• Clubs and Groups

3. Currently what are the key areas of CDE

activity that are working well in your area?

• Volunteer training

• Communication/Campaigns

• Working with students

• Multi agency work

• Volunteer conferences

• Static box collections


stroke.org.uk

4. What is not working well and

why do you think that is?

Key themes

• Workforce/capacity

• Volunteers

• Infrastructure

• Health commissioners

• Partnerships and networks

• Low charity profile

• Missed opportunities

• Providing what people want


stroke.org.uk

5. What are the challenges for

building CDE in your area of work?

Key themes

• Workforce/capacity

• Access

• Volunteers

• Communities

• Resources

• Clarity

• Perception of Stroke

Association (as a charity )


stroke.org.uk

• Resources

• Strategic vision work

• Good practice guides

7. What tools, resources, support

do you feel you need for your role

or area of working?

• Training

• Support

• Other comments - NESTA


stroke.org.uk

• Increased capacity

• Skills and experience

• Raise profile/Awareness of stroke

10. What do you see as the benefit

of CDE in your area of work?

• Better service delivery

• Shared ownership

• Raising more money


stroke.org.uk

North West Region

Fundraising and Services – model of collaboration


stroke.org.uk

North West FR and Services

Working Together

•Meetings and Communication about SAVGs

•Fundraising and Voluntary Groups working together

•Step Out – Communication and Involvement

•Stroke Ambassadors – 49 recruited in 2 years


stroke.org.uk

Meetings formalised

• Built into objectives

• RIO attends FR/Events meetings

• FR attends Regional and ARM Meetings – information

cascaded

• Consistent message passed on about joint working and

events by all staff including FR, RIO, ARMs etc.


stroke.org.uk

SA

• RIO provided list of all North West SAVGs to FR colleagues

which includes when, where, who the main contacts and local

primary staff contacts are.

• FR divided up SAVGs between the team so each are responsible

for a number of groups to make contact and build a relationship.


stroke.org.uk

SA

• RIO and FR discuss and feedback if anyone has had a visit, a

new group is set up or if any opportunities or issues arise.

• We created a leaflet to hand out to SAVGs that explains what

activities they could do together to raise funds for their group and

the Stroke Association.


stroke.org.uk

SAVG FR Leaflet

Both your group and the Stroke Association need to raise money to help support people affected by stroke. Here are some ideas of how we can work together to help raise funds

Sip for Stroke and other sponsored events

You can organise your own sponsored event using the event templates, support literature and materials available from your local fundraising team.

Organised events

For example, Step out, Resolution Run and other running events, cycle rides, and abseils

Your local fundraising team organises a number of events every year. If someone in your group would like to take part in a Stroke Association organised event then a percentage of the money they raise can go to the group. But don’t forget to tell us before they do the event that they are one of your members / supporters!


stroke.org.uk

SAVG FR Leaflet

Supermarkets

Community chip schemes, bag packing, general collections and awareness days

Lots of supermarket chains have a scheme where they support local charities but they do vary from store to store.

For example, You could approach supermarkets in your area with an applications for a community grant. Sometimes these are decided by a board of supermarket employees, sometimes by the shoppers themselves.

Another idea is to request for a bag packing day where your members covers as many tills as possible with collection buckets, or you could just hold a general collection. But the more collectors you can muster, the more successful this is. In some cases, over £1,000 has been raised in one day at one supermarket.

It’s always a good idea to let your local fundraising team know if you are planning to approach any supermarkets so they don’t accidentally approach them at the same time!


stroke.org.uk

SAVG FR Leaflet

Local Charity of the Year

For example, Mayoral Appeals, Golf Captains (or Lady Captains) Charity, Round Table, Lions, Masons, Buffalos, or Rotary Clubs

Being chosen as Charity of the Year can generate a lot of support but it is also a big undertaking and is better done in partnership with your local fundraising team. You need to let your fundraising team know before you approach any of these organisations, or if you have been approached by them. Your fundraiser will then work with you to help you plan an approach, support the Charity of the Year activities you’ll be asked to do, and discuss with you how the money is to be shared.


stroke.org.uk

SAVG FR Leaflet

How your local fundraising team can help you

Ideas! Our Big Get Together pack has lots of ideas on how you can raise money

Collecting tins and buckets

T-shirts to help draw attention to stroke

Due to the cost of these please note that we may only be able to provide you with

a couple depending on the type and size of your fundraising activity.

Justgiving and other online sponsorship sites

If someone in your group is doing a sponsored event then they can set up a

Justgiving page linked to the Stroke Association. There is a cost involved in this

so either we can agree to share the income, or the group can simply keep the

money raised and the Stroke Association will use the money it claims back from

the government (GiftAid) to pay the admin fees.


stroke.org.uk

Golf Charity of the Year

• FR created database of all North West Golf Clubs

• Every 12 months there is a mailshot sent to clubs

including a letter and new branded leaflet

• This highlights and encourages golf clubs to support not only the national

charity but the opportunity to support a local Stroke Association Voluntary group

The new SAVG leaflet outlines to them that Golf Charity of the year partnerships

are a way to gain income, awareness of their group as well as volunteers.


stroke.org.uk

Step Out

• FR attend regional staff/management meetings to cascade information, Stroke

Association groups staff primary contacts encourage the SAVGs to get

involved.

• RIO set up teleconference for all North West staff to ask any questions or raise

concerns – including a prompt to invite SAVGs and Stroke Clubs to be involved.

• Region created shared spreadsheet which all staff could access which acted as

a project plan

Added into the project plan is an email out to all SAVGs direct from the regional

FR team to inform them of all Step Outs in the region that they could be

involved in.


stroke.org.uk


stroke.org.uk

Stroke Ambassador Role

What is the purpose of the role?

Stroke Ambassadors help us raise awareness of stroke and the Stroke

Association with the general public.

What tasks can this role include?

Delivering presentations about stroke and the Stroke Association at

conferences, events and to local community groups.

Attending conferences, events and exhibitions to represent the Stroke

Association and stroke.

Taking blood pressures at events to raise awareness of the link between

high blood pressure and stroke.


stroke.org.uk

Stroke Ambassador Role

What tasks can this role include?

Signposting people to Stroke Association services and support by distributing information to professionals, individuals, GPs, health centres, gyms and

other locations in your area.

Attending cheque presentations.

Supporting campaigns locally.

Feeding back any potential opportunities for further fundraising, volunteer support, campaigning or other support that Stroke Association staff can

follow up on.


stroke.org.uk

NW Stroke Ambassadors

Training

• Where we are now

• What to think about before doing a presentation

• Example of presentation

• Practise session

• Lets have a go

• Materials

• Promise

• KYBP

NW FR and Services team have a pool of 49 Stroke Ambassadors to support us by attending cheque collections, FR or awareness events, deliver awareness talks and be a voice for Stroke in their community


stroke.org.uk

Impact on Community Fundraising

• Gross income from Community and Events Fundraising has risen by £1M

(36%) in last 3 years.

• 309 Stroke Ambassadors support our work

• ROI improved year on year

• Community and Reactive income risen significantly soon to be 50% of income

• In NW Region income has risen by £134k (54%) in last 3 years.

• None of this progress would have happened if the Regional Fundraising teams

worked in isolation from Services colleagues

• We have also started to co-create a cross organisation Building Communities

initiative


stroke.org.uk

The Future

• Increase in C&E income

• Increased % of income from Reactive Fundraising = 50% of C&E income

• Stronger presence for Stroke Association locally

• Greater Community Development and Engagement

• Creation of stroke communities with stronger supporter loyalty

• More SAVGs/Stroke Clubs/Stroke Ambassadors

• Stronger Community footprint


stroke.org.uk

Fundraising & Services working together · Fundraising & Services working together A joined up...

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