Fundraising In Tough Times

April 10, 2023

Fundraising in tough times!

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estimated

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Indian voluntary sector gets...

25% foreign sources

Source: Civil Society May 2009

Rs 75,000 Crores

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30,321 2005

33,9372007

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FCRA registrations

1,659 More than a

Crore

Source: Ministry of Home Affairs Annual Report, Govt of India

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0.33% 2005

0.28%

2007

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Global Aid declines

0.7%

UN guideline

Source: The Reality of Aid, 2008

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•We have reached the moon!•We want to be a Donor country, not a recipient!•25% cut from foreign sources •Reduced corporate money

Note: There is no readily available information on the long-term policies of the international aid community towards India; and no

readily available information on the amounts and trends of aid.

April 10, 2023

The going gets tough

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Meanwhile, life goes on•Children need to be educated•Homes need to be built•Diseases have to treated•Poverty needs to be tackled•Rights should be defended

April 10, 2023

And tougher…

Level 1Level 2Level 3

The tough could get going…

Diversify your income sources

April 10, 2023


Five key sources of income remain

Self-generatedIndividualsGovernmentCorporateGrant making organisationsApril 10, 2023

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1 Promote your work


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Cordaid, Netherlands – Visiting cardsThe card was designed because it fits the brand and marketing strategy of Cordaid. The visiting card serves as a good way to start a conversation.

Visiting cards

Promote your work


Only the two fundraisers use this card. Others have general Cordaid cards.

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Visiting cards

Promote your work


04/10/23

The telephone is extremely important and often under-used tool for the fundraiser. It can be used in variety of ways, either on its own or in conjunction with other media.

Make phone calls

Promote your work


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A presentation can be made to a formal audience and can help the fundraisers organise the ideas she/ he wants to present.

Always have a 10-slide presentation ready

Promote your work


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Writing a good letter is an art that a fundraiser should master.

Write letters to people you know

Promote your work


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The creation and production of effective fundraising and publicity literature is one of the most important tasks of a fundraiser.

Good fundraising ideas cannot be fruitful if you are using poorly prepared or presented material.

Distribute brochures, leaflets, appeals...

Promote your work


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Using posters, banners or hoardings are the most effective way to get publicity, especially for events and campaigns.

Put up posters, banners and hoardings

Promote your work


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A newsletter is a good way to keep in touch with your donors and well wishers.

Every time they hear from you, the chances that they might remember to support your organisation increase.

Bring out a newsletter

Promote your work


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Every organisation has to produce an annual report.

This can be an extremely useful publication for your fundraising.

The annual report is an opportunity to promote the strength of organisation and highlight its importance.

Publish an Annual report

Promote your work


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Organising a campaign is not easy.

You need to select the right people, like campaign advisors, staff and volunteers to get your campaign started.

But it is a good way to generate publicity and even funds

Organise a campaign

Promote your work


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There are many innovative ways to fundraise using the internet. First you have to set up a website for your organisation.

Internet is also used for sending e-mail and e-newsletters.

Use the internet, try social networking

Promote your work


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Getting publicity is important to help drive public awareness of fundraising activities.

You can use newspapers, magazines, radio, and TV to get coverage and advertise in media.

Use media

Promote your work

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Financial and in-kind contributions from individuals, local

community members within and outside the country,

business houses, national trusts and

foundations should be welcome.

2 Tap local resources

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Village women in South India put a handful of rice into a bowl, before

preparing family meals. These bowls are brought to the weekly meeting of the local self help group formed by Society for Rural Development and Protection of Environment (SRDPE)

in Tamil Nadu.

The organisation then distributes the rice to those who need it. Also, these

women save one rupee a day to support children affected by HIV/

AIDS!

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3 Involve local communities


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• Events: of all shapes and sizes• Donation boxes: in shops and homes• Collections in homes and schools: tickets, coupons• Payroll giving• Selling products and services• The Internet• Mass fundraising events like Marathons, walkathons, Joy of Giving week, 7days7gifts

More fundraising methods

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4 Get government support

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Thank ProperlyThank Properly Communicate frequentlyCommunicate frequently

Phone your top donorsPhone your top donors

5 Work at retaining your regular donors

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• People give to people• Make it easy for the donor• The 20:80 principle• The 30-second rule• Peer group pressure is a fact• Ask for the right amount• Tell the truth• Plan• Test and test again • Say ‘thank you’ quickly and in different ways

The 20:80 principle: Be open to the idea that a few people in your community could donate huge sums of money and a large part of the community could give smaller donation that amount to a significant percentage of your donated income...

Principles of fundraising

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1. Promote your work2. Tap local resources3. Involve local communities4. Get government support5. Work at retaining your regular donors6. Network with like-minded organisations7. Learn from larger organisations that continue

to grow

April 10, 2023

Fundraising in tough times

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Thank you!

[email protected]

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Fundraising In Tough Times

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Transcript of Fundraising In Tough Times