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Fundraising guide Your March. Your Way.

Find out how to get your free technical walking top - pg14

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Thanks for joining our teamThank you for organising your own March for Men and raising money to help stop prostate cancer being a killer. You’ve joined a powerful team of people across the country going the extra mile to raise money to help stop prostate cancer being a killer.

We hope you’ll share some unforgettable experiences, meet lots of like-minded people and have loads of fun while you’re fundraising for us. This pack contains everything you need to know to organise your own March for Men. So have a read, get inspired and then dig out your walking boots and help bring us one step closer to beating prostate cancer.

Our team are here to help you every step of the way, and we love hearing from you. Contact us using the details below.

marchformen@prostatecanceruk.org 0800 082 1616 marchformen.org

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What’s in your guide...Picking the type of March that’s right for you:4-5 Mountain March

6 Club March

7 Community March

8-9 Your own pull-out poster to help you plan your march

10 Your own March

11 Virtual March

Making the most of your march:12 Promoting your March, including your social media guide

13 Fundraising tips

14 How to order extra materials

15 Paying in your money and difference you’re making

I chose to organise my first walk back in 2016 when my husband Tony was diagnosed with advanced prostate cancer. Lots of people have supported me along the way including friends, new people, men battling prostate cancer, wives, children and even dogs – it’s been great fun!Sheila McNulty

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Your Mountain MarchWith plenty of mountains to choose from, planning your next Mountain March with your friends and family couldn’t be more simple. Now we’re not mountaineers, but we do want to help, so here’s some advice we have learnt along the way from our supporters, which could help you too.

PlanningFirstly, which mountain(s) do you want to climb? It’s important to choose this first to then decide how long it’s going to take you. We have expected time frames for some of the most popular routes below.

We recommend that you complete your Mountain March between May and September, due to the chance of better weather and longer daylight hours, giving you more time to finish it. For more information check out our resources hub at marchformen.org/resources and also check out threepeakschallenge.uk for more details for your mountain challenges.

National Three PeaksFor a real challenge, many people try to complete the National Three peaks within 24 hours from start to finish. However, this can also be completed over three days for those who would like to have more rest.

Many groups start with an overnight stay in Scotland, taking on Ben Nevis first. Depending on how many of you are taking part you may want to hire a minibus to allow enough space for people and kit, as well as a designated driver for the route who isn’t climbing. Please be aware some sections of the routes are steep and unstable, so it’s not recommended to do it at night.

Ben NevisDistance: Approx 8 miles Height: 1345m Time to complete: 8hrs Driving time between peaks: 6.5 hrs

Scafell PikeDistance: 8 miles Height: 978m Time to complete: 4hrs Driving time between peaks: 4.5 hrs

SnowdonDistance: 7-10 miles Height: 1,085m Time to complete: 6 hrs

For more details on different mountain challenges, visit threepeakschallenge.uk

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Yorkshire Three PeaksThis is a 24-mile trek that takes between 8 to 12 hours to complete. You can walk between peaks instead of driving, which means you can complete this challenge in a day!

You may still want to think about overnight accommodation when taking on this challenge.

Welsh Three PeaksTake on the three highest peaks of Wales: in less than 24-hours. Again, with this challenge you need to think about driving time between each peak.

Pen-y-Ghent Distance: 6.6 miles Height: 505m Time to complete: 3 hrs

Whernside Distance: 8.4 miles Height: 525m Time to complete: 4 hrs

Ingleborough Distance: 6 miles Height: 575m Time to complete: 3 hrs

SnowdonDistance: 7-10 miles Height: 1,085m Time to complete: 6 hrs

Cadair IdrisDistance: 6 miles Height: 750m Time to complete: 5 hrs

Pen y FanDistance: 4 miles Height: 886m Time to complete: 2 hrs 30 mins

Mountain March checklist Pick your mountain(s).

Pick your date, plan your route – make sure you have enough hours to complete.

Order your kit.

Tag us in your pictures on social media using #marchformen.

For more mountain ideas, head to marchformen.org/yourmarch

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Your Club MarchSport is always a great way to bring people together, and nothing beats the feeling of marching in and supporting your team – so why not get your biggest fans together and March for Men?

Club fundraising ideasBe a full kit walker – can you gain sponsorship by wearing your club’s full kit to work or on the walk? Even better yet, would you wear your rival’s kit for a day?

Swear jar/pot – when watching your club’s game (We know that could be hard when you disagree with the referee’s decision!)

Get the bets on – who will eat the pickled egg from the bar? We’d pay £2 to see that face!

Go booze free – donate the cost of your pints per game

Donate the name on your tee – Do you trust your friend to choose the name on the back of your favourite sports top? Well they better pay good money for it!

Your Club March checklist Pick your Club(s) – football, cricket, rugby or golf? With so many clubs available, choose your favourite.

Pick your route – are you walking between clubs or maybe even from the pub? You could also coincide it to finish on a match day!

Pick your team – is this a walk with your mates or a solo journey?

Get Fundraising – we recommend setting up a JustGiving page and if there are a few of you we recommend setting up a team page.

Get your kit – order all the materials you need from the form in your pack.

Promote your walk.

Have fun.

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Your Community MarchWe know how much of a difference our March for Men events have made across the country – they’ve helped to bring communities together and allowed people to share their passion for helping us to beat prostate cancer.

Can you can drum up support in your town? Then why not organise your own Community March for Men! If you think you can recruit 50 people or more, and raise approximately £5,000, then we have a dedicated fundraising pack and a range of support, to help prepare you!

We will provide you with:• A detailed guide, resources and templates to help plan

your march.

• One-to-one support from our March for Men team to answer all your questions and advice on reaching your fundraising goals.

• A chance to visit our London office.

• Training sessions delivered by our team.

• Extra materials to kit out your walkers, including t-shirts and medals.

• Recognition of your walk, by adding your event to our supporter led events map on our website.

Want to chat to our team about your idea? Give us a call on 0800 082 1616

Camille RhodesCamille’s husband was only 43 when he was diagnosed with prostate cancer. Being a black man, they didn’t know that he would be at higher risk of the disease – one in four black men will get prostate cancer compared to one in eight for all men.

After attending our March for Men in Nottingham, Camille decided to organise her own March in Peterborough. She raised an outstanding £17,000 with 250 people coming together to help fundraise and raise awareness, so that the next generation, like her son, will not have to fear prostate cancer.

Don’t think about it, just do it! Get in touch with Prostate Cancer UK, they are fantastic at helping, they’ll send you a pack and you’ll be amazed at how communities and businesses come together to support you.Camille Rhodes

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Planning my March for Men

1. Pick your March Mountain

Club

Community

Your own

2. Secure your date

4. Promoting your march Set up a JustGiving page

Take your sponsor form to work(download at marchformen.org/resources)

Share your walk on your socialmedia channels

Ask your friends, family and colleagues for their support

Contact your local press

5. Get marching!

DD / MM / YYWe recommend doing your walk between May and September

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Pull out this page and use as your event planner!

2. Secure your date 3. Plan your routeStart point

Distance

End point

5. Get marching! 6. Follow upOnce you’ve finished your walk, make sure you pay in your money (more details on page 15)

Share photos of your completed plan using #Marchformen

DD / MM / YY

Make sure your distance is achievable and accessible

We recommend doing your walk between May and September

£

My fundraising target is:

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Your Own MarchIf you’re someone who likes things done your way, then organising your own march, in your own way, is the perfect way to challenge yourself.

Whether you long for the coastal breeze through your hair, walking laps with your dog around your local park, or the ultimate challenge of walking from one end of the country to the other – just choose your date, pick your route and get walking!

Here’s a few more ideas to get you started:• Pub to Pub March – Plan a route between two pubs and end your walk with a well deserved pint? Use pub finder, at prostatecanceruk.org/pubs, to find pubs in your area who are also supporting us and see if you can get more of the locals involved.

• Park March – Circular walks round a local park or open space are a great way to involve the whole community. You can decide how long or short the walk is and can pick a place that’s important to you.

• Challenge March – Whether it is Lands End to John O’Groats, a coast to coast walk or visiting every county in the UK, test your limits by organising your own challenge walk.

• Office March – Work for a big company? Why not walk from one office to another. Or if you walk for a smaller company why not organise a walk to your workplace.

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Your Virtual MarchWe know sometimes it can be hard to organise a walk, so our March the Month initiative is the perfect activity to fit to your lifestyle. You can do it on your own, with the family or even challenge your colleagues at work.

The challengeGiven the statistics, we’re scrapping 10,000 steps and instead challenging each person to walk 11,000 steps a day for the month of your choice. Track your steps each day using our individual calendar, or we have a team sheet if you’re competing against others. If you want to increase the distance and set your target higher, it’s totally up to you. We’d love to see how far you can go!

The rules• Each person taking part is encouraged to raise at least £50 for Prostate Cancer UK.

• You can gain your steps by walking, running or even dancing!

• Track your steps digitally via an app on your phone or a pedometer.

• Each individual is responsible for tracking their own steps and must have evidence, if required.

Download your resources at prostatecanceruk.org/marchthemonth

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Promoting your walkPR and marketingWe have a batch of resources ready for you to use to help you shout about your walk. We have a press release template to help you gain coverage in your local paper, as well as posters you can print out and post everywhere! Or if you’d prefer to create your own materials, we can send you our ‘Supporting’ logo.

Find all the resources you need at marchformen.org/resources

Social mediaFirstly, join us on social! Follow and tag @ProstateUK on Twitter Follow and tag @ProstateCancerUK on Facebook Follow and tag @ProstateCancerUK on Instagram And use the hashtag #MarchforMen

Facebook, Twitter and InstagramFacebook is a great platform for communicating with large audiences from your friends to the wider public, it’s also a great way to spread your message:

1 Create content that makes people want to STOP, not scroll. Tell people why you’re taking on this challenge.

2 Highlight fundraising milestones, especially when you’re close to hitting your target!

3 Recognise and thank your donors – make sure you thank and tag them in your post.

4 Why not use Facebook Live, Instagram stories or Insta-Live on event day or warming

up to event day to remind people about your event?

5 Celebrate your successes and tag your friends in the photos.

6 Use #hashtags to reach more people.

7 Recognise your donors by tweeting your message of thanks!

8 Regularly post your online giving page URL with an ask to donate. You can also add the link in your Twitter or Instagram bio too and reference it in your posts.

9 Share our updates so people get information on how their donation can make a difference.

10 Use our selfie speech bubble.

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Fundraising top tipsFor a full list of all our fundraising tips and tricks visit our resources hub at marchformen.org/resources

Boosting your sponsorshipTake your sponsorship form into work, and get your colleagues (and boss!) to sponsor you!

There is a way to get a donation without really having to do anything! Just ask your workplace about whether they do matched giving, this is a quick way to boost or even double your total with just one single question.

If you’re organising a walk with other people you could charge them a registration fee to help raise money.

Why not ask local businesses to sponsor you? Many companies are happy to support people in their local areas and they may also provide prizes and refreshments for all those taking part. You could always offer them space to place their logo on your leaflet or t-shirt.

JustGivingSet up a JustGiving page as soon as you start telling people about your march. And studies have found that by donating to your own page first will kick start and encourage more donations.

Remember to ask everyone who joins you to also to get sponsorship for the walk. We recommend you set up a team page on JustGiving and encourage your walkers to join you to easily collect sponsorship.

Check out our resourcesOur resource hub has plenty of guides to help you collect in those pounds. Topics include: • make the most of your online fundraising page • raise your page’s game • hit the headlines • raise £2,000 • set up a sweepstake.

Visit prostatecanceruk.org/howto

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MaterialsWe want you to look the part on your walk, as well as having everything you need to get started. You can see some of what we can offer you below and don’t forget to email us back your material order form to marchformen@prostatecanceruk.org

• T-shirt • Techincal t-shirt • Banner • Balloons • Wristbands and pin badges • Tattoos • Selfie sign and dedication sign

You can also purchase a range of extra items via our online shop at prostatecanceruk.org/shop

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Paying in your moneyWhen your march is over and your fundraising is done and dusted, there are several ways you can send in your cash. But please do not send cash in the post.

ChequePlease make any cheques payable to ‘Prostate Cancer UK’ and send to Prostate Cancer UK, Fourth Floor, The Counting House, 53 Tooley Street, London SE1 2QN. Please include any sponsorship forms you have to ensure we can claim Gift Aid back, and remember that cheques expire after six months. We’d love to know more about your fundraising, so it would be great if you included a note telling us about it.

Paying in slip and bank transfersIf you’d like to visit a bank or make a transfer, get in touch with us on 0800 082 1616 or send an email to marchformen@prostatecanceruk.org so we can send you a paying in slip and bank details.

To pay in your money over the counter visit your nearest branch of NatWest Bank.

OnlineYou can make a payment online at prostatecanceruk.org/donate Please remember to let us know how you raised your money as it helps us track your fundraising activity.

Over the phoneYou can make a payment by credit or debit card over the phone by calling 0800 082 1616.

JustGiving/online giving platformsIf you have chosen to fundraise solely through JustGiving or other online giving platforms, we will not be notified when you have stopped fundraising to send you a thank you letter and certificate, please do send us an email at marchformen@prostatecanceruk.org or call 0800 082 1616 to let us know.

How you’re helping us step up to the mark!

£50

£250 £1,000 £3,000

the analysis of four tissue samples in a man’s biopsy to work out the individual make-up of his prostate cancer, which can help clinicians decide what treatment is best for him.

could pay for one free standing patient information point, providing valuable information to people affected by prostate cancer.

a week’s worth of research into better ways to diagnose, treat and prevent prostate cancer.

two Specialist Nurses to be trained in motivational interviewing, so they are able to run our Fatigue service and help men manage their fatigue.

could pay for...

could pay for...

is enough to pay for...

could pay for...

16 Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company 02653887. 5464

Thanks for doing something great together to stop prostate cancer being a killer. Get in touchWe’re always here to help, so if you need any top tips, get in touch. 0800 082 1616 marchformen@prostatecanceruk.org marchformen.org