Next Generation Security Solutions Next Generation Controllers January 2013.
Fundraising and the Next Generation
description
Transcript of Fundraising and the Next Generation
![Page 1: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/1.jpg)
Sponsored by:A Service
Of:
Fundraising and the Next Generation
Emily Davis
February 29, 2012
![Page 2: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/2.jpg)
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
![Page 3: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/3.jpg)
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
![Page 4: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/4.jpg)
Sponsored by:A Service
Of:
Today’s Speaker
Emily DavisPresident,
EDA Consulting
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars
![Page 5: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/5.jpg)
Fundraising and the Next GenerationFebruary 29, 2012
Emily Davis, MNM
EDA Consulting
![Page 6: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/6.jpg)
About Emily DavisEmily Davis has been working in the non-profit sector as a staff member, consultant, founder, board member, and volunteer for over 15 years. She currently serves as the Executive Director for the Colorado Chapter of the National Hemophilia Foundation and as President of EDA Consulting.
She trains and consults on a number of different areas including board development, transitional leadership, online communications, multi-generational philanthropy, and fundraising. Her publication, Fundraising and the Next Generation is now available for purchase.
Her passion for effective leadership has garnered numerous awards and nominations. Emily received her Masters in Nonprofit Management from Regis University.
Nonprofit Webinars 62/29/12
![Page 7: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/7.jpg)
WHO ARE THE GENERATIONS?
Generational Mix
Generational Myths
Generational Characteristics
Impact on Philanthropy
7Nonprofit Webinars2/29/12
![Page 8: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/8.jpg)
What is the Generational Mix?
8Nonprofit Webinars2/29/12
GENERATION TRADITIONALISTS BOOMERS GEN XERS MILLENIALS
BIRTH YEARS 1900 – 1945 1946 – 1964 1965 –1980
1981 - 1999
ALSO KNOWN AS…
Veterans
WWII Generation
Silent Generation
Baby Boomers
77 Million
Xers
44 Million
Nexters
Gen Y
Nintendo Generation
![Page 9: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/9.jpg)
Challenge our assumptions about each generation
• Traditionalists
• Baby Boomers
• Generation X
• Generation Y/Millenials
Nonprofit Webinars 92/29/12
![Page 10: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/10.jpg)
Traditionalists (1900 – 1945)
• Catalyst for NPOs
• Top down management
• Respect for authority
• Separate home & work
• Conformist
• Value of work vs. personal meaning
• Hardworking, loyal, thrifty
Nonprofit Webinars 102/29/12
![Page 11: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/11.jpg)
Boomers (1946-1964)
• Formalized sector
• Appreciate hierarchy & inclusion
• All about respect
• Self-improvement
• Strong work ethic
• Optimistic & idealistic
• Desire flexibility
• Workaholic
• Appreciate recognitionNonprofit Webinars 112/29/12
![Page 12: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/12.jpg)
Gen Xers (1965- 1980)
Nonprofit Webinars 12
• Self-reliant
• Quick fix
• Collaborative & independent
• Direct communicators
• Financially-motivated
• Look for results
• Appreciate reward through external recognition
2/29/12
![Page 13: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/13.jpg)
Millennials (1980 – 2000)
Nonprofit Webinars 13
• Digital natives
• Independent but interactive
• Questions the status quo
• Desire mutual respect
• Celebrate diversity
• Express to express -- not impress
• Acknowledgement for being her
• Civically-minded
2/29/12
![Page 14: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/14.jpg)
How has this affected philanthropy?
Nonprofit Webinars 14
• Development office
• Prospecting
• Cultivation
• Stewardship
• Communication
• Retention
• Priorities
• Respect
• Trainings
2/29/12
![Page 15: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/15.jpg)
What Tenured Professionals Want
• Next Gen Training
• Acknowledgment
• Engagement
• Respect for legacy
• Dialogue
Nonprofit Webinars 152/29/12
![Page 16: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/16.jpg)
What the Next Gen Wants
• Advice
• Acknowledgment
• Shared ownership
• Opportunity to lead
• Flexibility
• Sector history
Nonprofit Webinars 162/29/12
![Page 17: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/17.jpg)
Multi-Gen Development Office Solutions
• Develop a pipeline thru training and recruitment
• Integrate new ideas of nonprofit leadership and shift Boomers’ roles
• Consider new models of leadership that distribute responsibilities
• Recruit from within
• Acknowledge new leadership
• Shift ideas about diversity, mentorship
• Evaluate and redesign current structures
17Nonprofit Webinars2/29/12
![Page 18: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/18.jpg)
MULTI-GEN PHILANTHROPY
Why engage the next gen?
Next gen philanthropy style
Entry points and engagement
18Nonprofit Webinars2/29/12
![Page 19: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/19.jpg)
Why Engage the Next Gen?
• Transfer of wealth
• Lifelong giving
• Time, talent, and treasure
• Networks
• Enthusiastic
• Ambassadors
19Nonprofit Webinars2/29/12
![Page 20: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/20.jpg)
Fundraising from Traditionalists
• Direct mail and peer-to peer fundraising is best
• Write checks
• Smaller group
• Lifelong giving began in their 30s
• Less opportunity for new NPOs
• Protects privacy
Nonprofit Webinars 202/29/12
![Page 21: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/21.jpg)
Fundraising from Boomers
• Mix both new & traditional strategies
• Plan their giving
• Consider operational & overhead costs
• Use mainstream media as an entry point
• Lifelong giving begins in their 30s
Nonprofit Webinars 212/29/12
![Page 22: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/22.jpg)
Fundraising from Gen X
• Friends/family/peers are influencers
• Stories have a greater impact than loyalty
• Consistently give largest gift to the same charity annually
• Donate the most through websites (30%)
• Hard to recruit to your cause
Nonprofit Webinars 222/29/12
![Page 23: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/23.jpg)
Fundraising from Millenials
• Philanthropy is time and money
• Lower cost to recruit because they are online
• Multi-communications approach
• Engaged in fundraising for orgs
• Donate in a variety of ways
Nonprofit Webinars 232/29/12
![Page 24: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/24.jpg)
Generational Philanthropy*
Understandtheir philanthropy
Frame your message
Choose YourMedium
Elicit Their Response
Say Thank You
Pre WWII Giving is the right thing to do
Traditionalorganizational message
Traditional org methods
Check in the mail Thank you letter or card
Baby Boomers
Giving makes me feel good
Tell a story focusing on impact
Telemarketing Over the phone Thank you letter from client or letter illustrating impact of their gift
Gen X Givingaccomplishes my goals
Use a formula: $X provides Y well for Z community
Peer to peer asks Online or thru payroll deduction
Accounting of how funds were used and resultswere achieved
Gen Y Giving is one tool I use to make a difference in the world
Discuss multiple methods of involvement
Online gifts and volunteer hours
Online gifts & volunteer hours
Interactive thank you that encourages other forms of involvement
Nonprofit Webinars 24
*Courtesy of thoughtfulphilanthropy.wordpress.com
2/29/12
![Page 25: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/25.jpg)
Where are they?
• Existing donors
• Volunteers
• Young professional events
• Media (i.e. 40 under 40)
• Colleges & universities
Nonprofit Webinars 252/29/12
![Page 26: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/26.jpg)
Entry Points
• Events – tiered fees
• Partner with young professionals’ groups
• A-thons
• Peer to peer networks
• Family
• Philanthropic resources
• Giving Circles – tiered fees
• Volunteering
• Board and committee participation
• Planned Giving
• Nonprofit Start Ups
Nonprofit Webinars 262/29/12
![Page 27: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/27.jpg)
Family Philanthropy
• Major donors have children & grandchildren
• Family legacy
• Engage younger generations and older generations
• Listen & learn about what the next gen wants
• Provide resources & networks
Nonprofit Webinars 272/29/12
![Page 28: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/28.jpg)
Next Gen Engagement
• Create ambassadors
• Provide trainings
• Offer networking & resources
• Bring on as volunteers, staff, board members
• Listen and learn
• Snowflakes
Nonprofit Webinars 282/29/12
![Page 29: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/29.jpg)
6 Steps to a Next Gen Campaign or Event
1. Identify young donors and volunteers as leaders.
2. Use existing or create planning team.
3. Ask team to design & implement fundraising event or activity.
4. Provide support!
5. Host a successful campaign/event.
6. Evaluate campaign or event.
Nonprofit Webinars 292/29/12
![Page 30: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/30.jpg)
Assess Your Organization*• Mission appeal
• Resources & capacity
• Involvement
• Track donor giving & participation
• Ability to modify communications
• Culture shift
• Web presence
• Champions
• Campaigns for young donors
• Current donors
Nonprofit Webinars 302/29/12
![Page 31: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/31.jpg)
Relationships Don’t Change
• Cultivate, steward, and solicit
• Recognize
• Multi-channel communications
• Meet one-on-one
• Develop ambassadors
• Use social media as stewardship, not for solicitation
• Effective database
Nonprofit Webinars 312/29/12
![Page 32: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/32.jpg)
“This is not the first time that nonprofit organizations and fundraisers have had to adapt to new technologies. The radio, television, newspapers, telephones, fax machine, and direct mail have all affected how we raise money. Some of the new methods that have evolved are more successful than others, and not all of them have been used with equal success by all nonprofits.”
- Ted Hart and Michael Johnston in Fundraising on the Internet
Nonprofit Webinars 322/29/12
![Page 33: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/33.jpg)
10 Tips About Social Media
1. Social media is A tool, not THE tool.
2. Social media is a plant
3. Add value
4. Listen & create dialogue
5. Prospecting, cultivation, & stewardship
Nonprofit Webinars 332/29/12
![Page 34: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/34.jpg)
6. It ain’t free
7. Not everyone “Diggs”social media
8. Have a plan
9. Connect with other fundraising efforts
10. Be patient
Nonprofit Webinars 342/29/12
![Page 35: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/35.jpg)
Taking the First Steps
1. Pair up with someone in your organization
2. Why do you want to work with next gen donors?
3. What are 3 things you can do today?
4. How will you make those happen?
5. Share and brainstorm.
Nonprofit Webinars 352/29/12
![Page 36: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/36.jpg)
5 Things To Do Today
1. Make a Plan
2. Watch other orgs
3. Attend trainings & ask for support
4. Invite participation
5. Support new ideas
Nonprofit Webinars 362/29/12
![Page 37: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/37.jpg)
Resources
• 21/64
• Resource Generation
• EPIP
• National Center for Family Philanthropy
• StayClassy.org
• Fundraising and the Next Generation
• Working Across Generations
• The Networked Nonprofit
• The Next Generation of American Giving
Nonprofit Webinars 372/29/12
![Page 38: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/38.jpg)
Thank You!
Emily Davis, MNM
EDA Consulting
(303) 652-7536
www.edaconsulting.org
www.edaconsulting.org/blogs
www.Facebook.com/edaconsulting
Twitter: @edaconsulting
Nonprofit Webinars 382/29/12
![Page 39: Fundraising and the Next Generation](https://reader035.fdocuments.in/reader035/viewer/2022062702/554ac47eb4c905b5238b467a/html5/thumbnails/39.jpg)
Sponsored by:A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com