Washington Tourism Alliance presentation at the

Olympic Peninsula Tourism Summit

October 23, 2013 Louise Stanton-Masten

Executive Director, Washington Tourism Alliance

Alaska

Adjusted Gross Travel TravelRevenue Related % Related $

Lodging $1,754,929,363 8% 90% $1,579,436,427 32%

Food Service $6,181,965,882 30% 23% $1,413,439,872 28%

Attractions $2,304,568,868 11% 29% $668,322,584 13%

Retail $9,668,750,833 47% 10% $966,875,083 19%

Transportation $827,151,317 4% 46% $384,325,921 8%

$20,737,366,263 100% $5,012,399,887 100%

Adjusted Gross Travel TravelRevenue Related % Related $

Lodging $1,754,929,363 8% 90% $1,579,436,427 32%

Food Service $6,181,965,882 30% 23% $1,413,439,872 28%

Attractions $2,304,568,868 11% 29% $668,322,584 13%

Retail $9,668,750,833 47% 10% $966,875,083 19%

Transportation $827,151,317 4% 46% $384,325,921 8%

$20,737,366,263 100% $5,012,399,887 100%

Sector percentages and amounts: Accommodations 32% $2,400,000 Food Service 28% $2,100,000 Attractions 13% $ 975,000 Retail 19% $ 1,425,000 Transportation 8% $ 600,000 Total $7,500,000

Additional funding anticipated – Ports, Tribes, wineries, airlines, cruise lines, Chambers/Economic Development Organizations, DMOs

Retail (adjusted gross receipts) Annual Assessment$200,000 - $600,000 $100$600,000 - $999,999 $200$1 million - $5 million $600Greater than $5 million $1,200

Attractions$200,000 to $1 million $125 Greater than $1 million $1,000

# of Businesses

1,4015761,117421

1,689775

Transportation (adjusted gross receipts) Annual AssessmentLess than $500,000 $125$500,000 - $999,999 $250$1 million - $4,999,999 $1,000Greater than $5 million $2,500

Food Service$500,000 - $999,999 $150$1 million - $2,999,999 $500 $3 million - $4,999,999 $1,500 Greater than $5 million $3,000

# of Businesses

2,0635610855

2,664 2,770

19088

LodgingLodging establishments with 40 rooms and over - $.17 per occupied room 65,727 rooms @ 60% occupancy

WHO WILL OVERSEE THE IMPLEMENTATION OF A STATEWIDE MARKETING PLAN?

Assessed tourism industry sectorsCommunity based tourism marketing organizationsRepresentatives from non-assessed sectors and the business communityGeographically diverse Large and small businessesStill in draft formContinued input is desired

Next Steps

Questions and Answers

Continuing the Conversation

WTA Tourism Summit Jan. 28,

2014

Contacts Louise Stanton-Masten,

louise@watourismalliance.com Becky Bogard, becky@bogardjohnson.com

Website  www.watourismalliance.com www.experiencewa.com

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