Funding the Theatre of New York City

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+ Department of Cultural Affairs, City of New York Funding the Theatre of New York City

description

Created as part of final project for Urban Affairs Capstone, Hunter College Department of Urban Affairs and Planning, Summer 2011. Department of Cultural Affairs was fictional client.

Transcript of Funding the Theatre of New York City

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Department of Cultural Affairs, City of New York

Funding the

Theatre of New York

City

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+Report Outline

Problem Statement

Recommendations

Major Findings

Context History and Economic Impact Financials

Solutions Status quo Alternative 1 Alternative 2 Other alternatives

Final recommendations

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+Problem Statement

The New York City Department of Cultural Affairs does not allocate its resources in a manner that allows universal access among the theatres in New York City.

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+Recommendations

Rotate funding for city-owned institutions biennially, funneling remaining funding towards smaller theatres

Target funding to new playwrights and composers, and theatres hoping to commission work

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+Major Findings

Theatre receives large proportion of DCA funds

Money still overwhelmingly targeted to institutions in Manhattan Respondents in NYFA report identified

distance/location/travel as barrier to participation in cultural events

Institutions eligible for multiyear grants dominate funding

City-owned institutions exempt from funding policies

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+Context: History & Economic Impact

“The American policy approach is to keep the government small and outsource as many programs and duties as possible into non-government institutions.”

Shows on Broadway grossed over $1 billion during 2009-2010 season Tourism from theatre contributes significantly to local

hotels, restaurants and other businesses

Expanding support to outer boroughs would boost BIDs and commercial districts surrounding theatres Improvements around BAM in recent years

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+Context: Financials

Source: New York Foundation for the Arts

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+Context: Financials

Source: New York City Independent Budget Office

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+Context: Financials

Source: New York City Independent Budget Office

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+Solutions: Status Quo

Funding priorities include Programs for culturally underserved populations Maintenance and subsidies of low admission prices Creation of new work and/or restoration of existing work

Range of grants Operating income <$250,000: $5,000 to $50,000 Operating income >$250,000: $15,000 to $300,000

Organizations eligible for multiyear award

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+Solutions: Status QuoCity-Owned Institutions

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+Solutions: Status QuoAnalysis

33 City-owned institutions exempt from funding policies 6 City-owned institutions offer theatre programming

Multiyear grants account for 33% of total funding

Elimination of line-item funding pattern leveled playing field for non line-item organizations

Manhattan favored heavily over other boroughs

Peer-panel review system & competitive grants work with applicants at the borough level

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+Solutions: Alternative 1Rotate Funding of City-Owned Institutions

Group institutions into two or three groups and rotate biennially Keep funding of each group steady Arrange organizations in group so remaining funds are

steady

Funnel remaining funds towards smaller theatres

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+Solutions: Alternative 1Analysis

Alleviates dominance of city-owned institutions Larger organizations may have more foundation and

individual donor support

Steady stream of remaining funds allows for sustainability among organizations

Reaction from city-owned institutions Number of groups Period of time spent without city funding

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+Solutions: Alternative 2Target Funding to Cultivate New Works

Establish competitive grants specifically encouraging development of new works Individual fellowships for playwrights and composers Funding for theatres hoping to commission new work

Consider reducing capital support

Look to foundations for models and/or partnerships Harold and Mimi Steinberg Charitable Trust 1971 Rockefeller Foundation report identifying group of

theatrical entrepreneurs

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+Solutions: Alternative 2Analysis

It has “become harder and harder to raise money for the one thing that the theater is supposed to be doing – which is new productions.”

Benefits of competitive grants open to all institutions Allows larger theatres with tradition of encouraging new

works access to funds

Government agencies previously criticized for being “art cop”

Possibility of negative reaction from theatres previously benefitting from generous capital support

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+Solutions: Other AlternativesOverview and Analysis

Increased funding Not economically feasible Theatre already takes 2nd largest share of DCA funding

Partnership with corporations with a history of supporting cultural events Willingness to sponsor controversial works Willingness of non-profits to partner with corporations

Partnership with commercial producers to support smaller theatres How far would Disney go?

Willingness of non-profits to partner with Disney and other commercial producers

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+Final Recommendations

A combination of alternatives 1 and 2, working within budget, would address most fiscal and artistic needs

Reevaluate practice of multiyear grants

Work with directors of city-owned institutions to determine best patterns for rotating funding

Consider round table or panel discussions with leaders of all non-profit theatres to understand and meet unique funding needs